When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Perfect Choice for Malakari Marketing and Communications
Malakari Marketing and Communications have been appointed by Black Like Me to handle the publicity for their Perfect Choice brand.
Successfully, targeted breakfast launches, to hair salons and stylists have already been held in Kwa-Zulu Natal and Johannesburg to launch the Perfect Choice No Lye Hair Relaxer.
