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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Blue Moon awards BEE ownership
Blue Moon Corporate Communications, which specialises in internal marketing campaigns including theatre, events, design and video, has awarded 25.21% equity ownership of the company. The majority goes to internal talent: Walindah Seema, a senior designer; and Carl Greeff and Portia Buthelezi, both producers. A further 2.71% ownership was granted to Project Literacy.
