VWV gains 'Y'ello'

VWV has been awarded the R2-million plus budget for the creative execution of the 2006 MTN Group Leadership Conference.

Scheduled to take place over two full days in Johannesburg in February 2006, conference delegates comprise leaders of MTN organisations across the eight African countries in which the multinational cellular company currently operates.

Communication design and experiential marketing specialists, VWV has been tasked with developing unique creative concepts relevant to the conference's audience. Part of the challenge for VWV is the development and execution of a creative platform that employs devices that entertain, inform and inspire even the most discerning delegate. Due to the high-profile audience and MTN's ambitious objectives for the collective leaders of the organisation, a fresh perspective is required for the leadership conference, now in its fourth year.