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Wilene van Greunen
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Conceptualise flies with Solo
Indigo Cosmetics has once again enlisted the help of Conceptualise Promotions, the only South African marketing services company to carry Lloyds of London certification and indemnity, to implement a promotion for its Solo range of deodorants and perfumes.
Running from July 1 to October 15, the promotion features an 'on pack' decal containing a unique access code which affords consumers entry via IVR, SMS or Internet to a draw for a Mercedes SLK.
Conceptualise is the promotional campaign and game show specialist responsible for numerous highly successful promotions including Coca-Cola MegaMillions and MTN's Thath 'I Zak.
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