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Digital New business South Africa

Prime360Media brokers celebrity endorsement deal

Prime360Media, a division of the CineMARK Group that sells 3D and 360 advertising on digital units, has brokered a celebrity endorsement deal between FHM's sexiest woman, Tanya van Graan, and one of the biggest names in golfing fashion, Ping Collection.

Ping's advertisements, featuring Tanya and carrying the slogan, "Tanya van Graan wears Ping Collection," will be featured in the poster space on Prime360Media's 360 displays at Golfers Club stores in Centurion, Edenvale, Fourways and Umhlanga from October to December 2007.

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