Universal McCann wins Peoples Bank

Universal McCann, the specialist media and planning arm of HerdBuoys McCann-Erickson South Africa, has won the media business of Peoples Bank.

Peoples Bank, a subsidiary of the Nedcor Group, was searching for a media partner who could translate their marketing strategy into a sustainable business growth programme.

"We are determined to set a new tone in the banking sector," commented Jimmy Manyi, Peoples Bank's Head of Business Development & Marketing. "Our customers are looking for financial finesse and a bank that not only understands their real needs but displays respect in dealing with them. In Universal McCann we believe we have found a partner who shares our understanding of consumer needs and who can contribute significantly to our business through their in-depth understanding of media and key trends in the financial sector."

"Our business hinges on our ability to form lasting relationships with our customers. To this end, we were looking for a partner that would embrace our insights of our clients' aspirations and has the ability to develop a communications platform that reflects those needs. Furthermore, Universal McCann shares our vision and commitment to black economic empowerment."

"Peoples Bank is the kind of client that fits well with the culture of Universal McCann", explains, Sue Rooney, Media Director of Universal McCann.

"It is a dynamic client in a forever eclectic category, and we look forward to helping to maintain and build on the Brand's leadership position. Their empowerment focus, which is reflected in their 80% senior black management representation and 30-35% initial black shareholding, is testimony to the fact that the bank is geared towards generating products which match the needs of the main market."