Independent Durban agency scores top retail account

Sport and outdoor retail company, Mr Price Sport, has appointed multidisciplinary agency, The Hardy Boys, as its communications agency of record.

Bypassing the traditional means of issuing a tender and opening it to a number of agencies to pitch, the appointment was made after directly consulting with the agency and evaluating a creative proposal presented by agency head, Dale Tomlinson, CSD Alan Bell and ECD Geoff Paton.