Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
The Retail Motor Industry (RMI) has awarded the contract to publish Automobil to RamsayMedia. The media house won the bid following a successful pitch that highlighted the global reach and increased consumer awareness the brand would gain as a result of the multiplatform solution the company brings to the table.
The five-year contract kicks off in July 2011 with a redesigned magazine and the launch of a new website and webletter.