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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Pick 'n Pay signs Icon Media
Retail giant Pick 'n Pay has signed a contract with Icon Media, the branded shopping cart experts, to create uniquely modelled trolleys resembling space ships for their Hypermarket stores across the country in a bid to make shopping an entertaining and pleasant experience for parents and their young ones.
