The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...
There are benefits to the two nations of Nigeria and South Africa coming together and working towards shared common goals...
Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...
28 Aug 2019
Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...
22 Aug 2019
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
25 Jun 2019
New PwC survey dispels myths about women and work...
5 Mar 2015
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
MIAMI, US: The inaugural Festival of Media LatAm 2010 in Miami is said to have been a resounding success, attended by over 500 delegates from the Latin American and global media and marketing community. The winners of the Festival of Media LatAm Awards were announced at the close of the Festival.
29 Oct 2010
MIAMI, US: Latam's jury of advertisers, media specialists and advertising experts has deliberated over work from 44 agencies across 11 countries in Latin America - covering entries from 77 brands in total. A shortlist of 45 entries has been announced.
22 Oct 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
MIAMI, US: Biz Stone, co-founder of social media phenomenon Twitter, and Vicente Fox, president of Mexico 2000 - 2006, are the first two keynote speakers confirmed for the inaugural Festival of Media LatAm, October 24-26th 2010 in Miami.
15 Sep 2010