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CHINA

Asia-Pacific Digital Magazine Conference early-bird deadline extended

HANGZHOU, CHINA: The 2nd Asia-Pacific Digital Magazine Conference, hosted by FIPP and CPA (China Periodicals Association) will take place on 14-15 October 2010 at the InterContinental Conference Centre, Hangzhou, China and the early bird registration discount has been extended to 1 September 2010.

10 Aug 2010

COLOMBIA

Pilsen beer tries some flower power

Bogota, Colombia: Pilsen beer was a strong regional brand in the Antioquia - the north-west part of Colombia, in South America - and had attempted a reposition itself in 2007 to be stand for "real men, real reward". This hadn't worked nationally and decimated the brand in its core region, so Pilsen decided to use Colombia's capital city's flower festival to renew connections with consumers.

31 May 2010