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Brand winners and losers in run-up to World Cup

BANGKOK, THAILAND: With just over a week before the 2010 World Cup, Coca-Cola and adidas have harnessed the highest return from their sponsorships in terms of share of consumers' minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today, 4 June 2010.

By Gemma Taylor 4 Jun 2010