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#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 17 Sep 2019

Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed...

16 Sep 2019

#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 16 Sep 2019

CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

AFRIMA condemns xenophobia in Africa

AFRIMA says lack of education, preventable diseases, and extreme poverty are the enemies of Africa and calls for peace in the wake of an upsurge of xenophobic violence in South Africa...

9 Sep 2019

Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

'Africans can do business with the UN'

What must businesses in Africa do to win tenders from the UN? Are there opportunities for African women entrepreneurs?

By Kingsley Ighobor 2 Sep 2019

5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

Publicis Africa appoints pioneer Odette van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will be joining the agency as MD, strengthening the management team and building on the group's recent growth and successes...

29 Aug 2019

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