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The Lead Creative

The Lead Creative: "More creative freedom, less money"

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthlessKeith Kakadia

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

Company news

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All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com All about YOU! Putting YOU in YOUth Month on Biz!

20 May 2025

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Identity and heritage drive A-beauty’s $44bn rise in MEA region

12 Dec 2025

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TikTok unites with Nivea and inDrive for 2025 sub-Saharan Awards

1 Dec 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

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Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

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Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Big senior leadership shakeup at Nike

26 May 2023

Source: Supplied

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Alice Aedy, Andrew Burgess, Jade Roche and Luke Jaque-Rodney. Source: Supplied

New Puma project gives young changemakers a seat at the sustainability table

20 Apr 2023

Hardy McQueen, founder and CEO, Nice Beverage Company. Source: Supplied

#StartupStory: Hardy McQueen on building a Black-owned beverage business and doing things differently

Lauren Hartzenberg 20 Apr 2023

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Easter eggs: Their evolution from chicken to chocolate

Serin Quinn 6 Apr 2023

Source: Supplied

Pepsi overhauls logo and visual identity after 14 years

30 Mar 2023

Source: ©tanialerro -

Delivering distinctive experiences imperative for FMCG brand growth

24 Mar 2023

Source: Supplied

Kellogg names global snack business Kellanova ahead of company split

16 Mar 2023

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R40bn Heineken-Distell merger gets the green light

10 Mar 2023

Source: ©kwangmoo -

#BizTrends: 6 global retail trends making their mark in FMCG

Lauren Hartzenberg 10 Feb 2023

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