With a combined market of over 1.2 billion people and a GDP of $2.5 trillion, AfCFTA could potentially make Africa the largest free trade area in the world. Vera Songwe, the Executive Secretary of the UN Economic Commission for Africa explains what's next...
With Black Panther came a new kind of storytelling: one that celebrated cultural backgrounds and strengths...
Global thought leaders coming to Johannesburg for inaugural Advertising Week Africa...
How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?
Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...
2 days ago
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
25 Jun 2019
According to the Colour Blind Awareness NGO, 1 out of 12 men cannot see the colour red because they are colour-blind...
21 Apr 2016
New PwC survey dispels myths about women and work...
5 Mar 2015
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
NEW YORK, US / LONDON, UK: MediaCom has named Fernando Emilio Silva as its new chief executive for Latin America. Fernando, who was previously chairman of Vivaki for Mexico, Central America and the Caribbean, will join the company 1 March 2012.
30 Jan 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.
20 Oct 2011
MEXICO CITY, MEXICO: comScore, Inc has announced the availability of AdEffx Campaign Essentials in Latin America. Campaign Essentials is comScore's campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.
25 Aug 2011
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011