According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
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New PwC survey dispels myths about women and work...
5 Mar 2015
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
SHANGHAI, CHINA: The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.
30 Nov 2010
SEOUL, SOUTH KOREA: Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Report (APBTR) to gain new content channels and syndication sources in the world's fastest growing and most influential regional market with more than four billion consumers.
18 Oct 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010