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Why everyone is multimedia-focussed Last week we ran our #FocusonMedia, curated by our trends editor, Louise Marsland. Now's the perfect time to catch up if you missed it, as it offers insight into all the latest media trends, including print media with broadcast elements and digital media with video - this is all one and the same these days, as everyone is multimedia-focussed. Linked to this, Anne Dolinschek explores the importance of storytelling for brands, stating that you need to evolve or be left behind. You don't even need a big budget to get this right as you can forge that emotional bond with consumers through images, infographics and short social media videos. Speaking of social media, one of last week's most shared stories across social media was that of Groupon SA's closure. Andy Walker of Memeburn looks into the business reason for this and explains what will happen to any vouchers you've not yet redeemed. Keeping things upbeat, I continue my weekly feature on those who rose to the top of the Loeries' rankings 2016. All much respected themselves, Joe Public United's Pepe Marais, Roanna Williams and Martin Schlumpf shared who they personally admire in the industry - both an established mentor figure as well as a newcomer making waves. Lots of food for thought as you get the work-week started... PS: This week also sees the launch of our #Bizcommunitoon, which will be brought to you weekly by award-winning local cartoonist Jeremy Nell, AKA Jerm. Expect topical business views illustrated in a way that's sure to bring a smile to your face. Enjoy! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Anne Dolinschek We can't escape storytelling these days. It's a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR... Read | Andy Walker Back in September 2015, Memeburn reported that ecommerce platform Groupon began shedding global offices in an effort to "make the business more efficient". And while South Africa wasn't a country affected back then, it is now... Read | Leigh Andrews Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. Here, some of Joe Public United's brightest stars share their views... Read |
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 | Louise Marsland The definition of media hasn't changed, what has changed is that everyone is now a publisher, says MD of Carat Cape Town, Lerina Bierman... read | | |
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 | The Association of Practitioners in Advertising (APA) awards, which reward creativity in Kenya, have been relaunched after 12 years... read | |
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 | Issued by Wetpaint There is such a thing, it would appear, as too much of a good thing - chocolate is great, for example, but it's not a staple part of a healthy diet... read | | |
 | Issued by Cipla The #NotAskingForAnything campaign is more than just a social media hashtag. It's a heartfelt invitation for anyone - from regular, good-hearted people, all the way to big businesses and corporations - to join Cipla in doing whatever they can for real people in need... read | |  | For the past 13 years, across 21 countries, Movember has become a global effort to raise funds and awareness around the often-ignored issue of men's health... read | | |
 | Mercedes-Benz South Africa (MSA) has embarked on a project, in partnership with Beautiful News and 24.com, to bring South Africans a series of films and photography, portraying positive stories... read | | |
 | It took 17 judges across 24 categories several weeks of marking to decide that the coveted title of the Toyota Financial Services SAGMJ Motoring Journalist of the Year... read | | |
 | Issued by Kaya FM 95.9 Get ready for a soul-shaking, inspiring and uplifting musical feast. The Soul Inspired Concert, presented by Kaya FM 95.9, will feature some of the premiere names in the soul and gospel world... read | | |
 | Tess Sulaman People are an organisation's most important asset. This is the mantra that has been preached to us for the last few decades. It is not wrong, it's just not entirely accurate... read | | |
 | The Observatory International will sponsor the 'Partnership of the Year' award at the Financial Mail AdFocus Awards 2016... read | | |
 | A survey found that while many businesses claim to have energy management strategies in place, only about 5% have had success in reducing costs... read | |  | Internationally, the cost effective and flexible nature of urgent care centres is attracting sizable patient pools... read | |
| - New chief sales and marketing officer for Dark Fribre Africa - more info
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| Account manager will be responsible for selling IOL'S digital media platforms. The position is for a target driven person with a solid understanding of digital media for web/mobile. Read more >>
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