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Marketing & Media South Africa

Top company and news stories 6 August 2018

  • Alistair Mokoena says the advertising industry needs to modernise
  • Linda Graham asks who owns your LinkedIn profile?
  • John Sanei shares 10 steps on the road to conscious capitalism
  • Media24 CEO Esmaré Weideman retires, Ishmet Davidson to succeed
  • Nkanyezi Masango is The Skulls 2018 chair of judges
  • Avatar appoints Grant Sithole as new CCO
  • #Loeries2018 is next week, so I jog with Joe Public
  • Our #WomensMonth special section has daily fresh content
  • Jessica Tennant chats to the following #Newsmakers: Samantha Cowen, on joining Hot 91.9FM's breakfast show; Elana Afrika-Bredenkamp, the new voice on Jacaranda FM; and Atisha Gopichund, on embracing femininity to boost her career
  • Discover 2018's Fairlady Santam Women of the Future Awards finalists
  • Louise Marsland unpacks Reporters without Borders' report on dealing with troll armies
  • In #FairnessFirst, find out how to avoid cultural appropriation in advertising
  • Juanita Pienaar gets the young insiders' scoop on Cannes Lions 2018 from Cinemark's Young Lions competition winners
  • In #NewBiz this week, Shell places four WPP agencies on its creative agency roster
  • I went #BehindtheSelfie with Abigail van Zyl, MD and founder of remote-based agency, The Digital Thread
  • I also report back from #CEMAfrica2018 on storytelling that creates emotional relevance; talking about emotion in the boardroom; and why customer loyalty is becoming a thing of the past

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizToday's top stories
    #FairnessFirst: How to avoid cultural appropriation in advertising

    Leigh Andrews

    What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...read
    Who owns your LinkedIn profile?
    Who owns your LinkedIn profile?

    linda graham

    Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? I kid you not...read
    The need for the advertising industry to modernise
    The need for the advertising industry to modernise

    Alistair Mokoena

    There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...read
    Image supplied. L to R: Chad Nelson, Eugene Nkundlande, Jarrod Pretorius, Wesley Wolf, Michelle Mckenna, Katlego Ditlhokwe, Chan-Yue Ma, Tshepo Mogorosi, Laurie Sloan, Dave McCullough, Jed Mowat. Missing: Matthew Quarta.
    #Loeries2018: Joe Public on running for the creative future

    Leigh Andrews

    When you think of Loeries Creative Week, you're likely to picture glitzy award nights and networking with industry colleagues over drinks in Durban. If you work at Joe Public United, it's more likely a picture of sweat and the satisfaction of improving SA's creative future...read
    Women's Month
    The Pink Power launch event for Women's Month

    View gallery
    #WomenDeliver2022 campaign calls on public to share vision of women in Africa
    Cape Town is bidding to host the 2022 Women Deliver Conference and as part of the bid, the Cape Town and the Western Cape Convention Bureau, a division of Wesgro, will be running a #WomenDeliver2022 social media campaign, sharing the journey and vision of local women during August... read
    #WomensMonth: Kick off your high heels and surge ahead

    Jessica Tennant

    Red Carpet Creative, formally known as Red Carpet Concepts, is led by MD Jade Allen. Here, she shares some of the barriers she's had to overcome in the first 10 years of business, more about the rebrand, and why she doesn't believe in glass ceilings... read
    Developing an authentic leadership style

    Claire Cobbledick

    Every single day, in the English-speaking world, five new books are published on the topic of leadership. A cursory Google search for the term how to lead delivers 1.3 billion results in less than a second. Clearly, this tells us that there are a) no shortage of leadership styles in the world and b) no shortage of people in leadership positions that want to learn how to improve their leadership style... read
    Lessons in life and business from Margaret Hirsch
    Margaret Hirsch's rise to success has not been easy. From spending some of her childhood in foster care and working in a hairdressing salon at age 12, to being fired for being pregnant... read
    Advertising
    Former Adweek creative director Alex Bogusky makes advertising comeback
    Branding
    Berge Farrell celebrates World Cup with ABInBev

    Issued By Berge Farrell

    ABInBev Africa appointed BF to design their 2018 FIFA World Cup Limited Edition packs as part of their activations linked to their global partnership with FIFA... read
    Getting back to basics: Branding is fundamental to marketing success

    Paula Sartini

    It is important for marketers to take a step back and assess their brand and the story it tells its customers before determining which technology solution is the right one to meet their brand needs... read
    CRM, CX, UX
    #CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about it

    Leigh Andrews

    Ask Afrika MD Sarina de Beer explained at the final day of the seventh annual CEM Africa Summit why data is the current trending commodity of 2018 and what it'll take to really resonate with today's fickle social consumer. It was quite the eye-opener. Here's what you missed... read
    Design
    Choc-Mint Hugs to beat the winter chills

    Issued By Just Design

    House of Coffees Hug-in-a-Mug has released a new flavour... read
    Digital
    Technology: The challenge for marketers

    Andrew MacKenzie

    We will almost certainly wake up tomorrow with a new platform, feature, or app; this raises a few critical questions for advertisers and marketers: how will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?... read
    Education
    Taking peer-to-peer learning to the next level as fast-paced modern workplace demands a constant skills reboot

    Issued By TBWA

    TBWA\South Africa says education and learning need to become key pillars of growth for the economy to thrive - but this requires corporate SA to do more to keep its staff at the cutting edge of digital change and development... read
    Events & Conferencing
    #WomensMonth: Nation Builder takes lead in driving high-impact social change

    Sindy Peters

    Celebrating Women's Month on Biz, we chatted to Keri-Leigh Paschal, executive director of Nation Builder, to find out more about the women empowerment space in SA... read
    Marketing
    Collaboration and changing role of lead agencies

    Johanna McDowell

    A seven-member panel of leading marketers met with more than 30 agencies last month at an IAS Masterclass to discuss the thorny and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers... read
    PR & Communications
    IndigoCube appoints Scarlet Letter for PR and content creation

    Issued By Scarlet Letter

    IndigoCube has appointed Scarlet Letter to meet its marketing requirement for media and digital content... read
    Radio
    Please don't stop the music!

    Issued By Primedia Broadcasting

    Music stimulates the mind and aids a feel-great workday. This is especially true for Kfm 94.5's workday listening power team: Tracey Lange and Ryan O'Connor... read
    Research
    INMA report reveals practices news companies may use for stories format
    TV
    SABC 3's Presenter Search on 3 introduces five new faces to the channel
    SABC 3 has announced that it is welcoming five brand new faces to the channel as the fourth season of Presenter Search on 3 comes to an end... read
    A South African's guide to moving to and making it in Malta: A shot of mass tourism on the rocks

    Marcus 'The Maltese Falcon' Brewster

    Question: What do Malta and Iceland have in common besides being Game of Thrones locations? Answer: More than you think... read
    Loeries Creative Week Durban
    #Loeries2018 MasterClass: Are creative entrepreneurs born or made?

    Issued By Loeries

    You have the opportunity to choose from eight (four in the morning and four in the afternoon) Loeries MasterClasses on Thursday, 16 August, to learn from leading brand communicators... read
    Business
    Silicon Cape launches innovation support model
    Silicon Cape launches their new Africa-first strategic membership plan to enable the accelerated inclusion of tech startups... read
    Quotes
    Kajol
    "As far as expectations go, you can never work for expectations. You have to work against them."

    More quotes  Submit a Quote
    Jobs offered
    Twitter
    adage
    @adage
    These six films are a glimpse into what more diversity can do for advertising https://t.co/Tr02WGvxzk https://t.co/SF9oCEEn10
    Digiday
    @Digiday
    "Being able to include our own branding as a native part of the platform is incredible for us creators." Snapchat's... https://t.co/eT9nCME54m
    MarketingEds
    @MarketingEds
    . @WhatsApp for business use: A way in to the world of dark #data? https://t.co/bO1xaLaGH8
    offshore_SEO
    More tweets  Follow

    New events to diarise
    Karoo Writers Retreat
    The Writing Studio - 31 Aug 2018 to 2 Sep 2018, Prince Albert


    Essentials newspaper management course
    Rhodes University, Sol Plaatje Institute For Media - 10 Sep 2018 to 14 Sep 2018, Johannesburg


    Creative Saturday
    All About Writing - 6 Oct 2018, Cape Town


    Essentials of next newsroom management course
    Rhodes University, Sol Plaatje Institute For Media - 5 Nov 2018 to 9 Nov 2018, Johannesburg


    Women in leadership
    Solution Space - 8 Aug 2018, Cape Town


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