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Marketing & Media South Africa

Beating ad-blockers and transit advertising trends

With frustration at the rising nature of targeted ads hitting us everywhere online, we've seen an abundance of ad-blocking software. That's good for the consumer, bad for the advertiser. Here, Chiara di Rago shares three ways brands can ensure their ads don't drive consumers to download that ad-blocking software.

Beverley Klein chats to this week's #Newsmaker, Shamendran Naidu. Part of the Provantage Media Group since 2009, he's just been appointed executive at their Transit Ads™ division. Naidu shares his plans to educate the industry on the evolution of the SA transport industry, such as on the growth opportunities and new advertising environments offered by new modes of transport such as BRT systems and the Gautrain.

I also continue my weekly #Loeries2016 wrap-up, this week exploring Loeries' rankings with Arcade Content's co-founder and director Lebogang Rasethaba, an especially insightful read as production companies like Arcade are responsible for much of the work that gets those big award show accolades.

Read up and get ready for an exciting final month of the year!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

Chiara Di Rago

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages... Read

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Beverley Klein

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level... Read

Arcade's silver Loeries from 2016.
#Loeries2016: Loeries rankings with Arcade

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here Lebogang Rasethaba, director and co-founder of Arcade Content, shares his views... Read

Marketing
Are you ready for 2017?
Are you ready for 2017?

Nick Sarnadas, Issued by Madex

What does your gut feel say? Well, here's the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading... read
Advertising
Red Cherry helps Plusssz cut through the clutter with Spot On brand
Red Cherry helps Plusssz cut through the clutter with Spot On brand

Issued by Red Cherry Media

A good example of Red Cherry's Spot On brand at work is on Activo Health's recent TV campaign for Plusssz, one of the leading products in its multivitamin and supplement range... read
The power of a mirror
The power of a mirror

Nomalanga Mphuthi

Just like a mirror, media can influence the way we see ourselves and affect our interpretation of others... read
Branding
Increased competition for brands as economy slumps
Increased competition for brands as economy slumps
Economic growth in South Africa and sub-Saharan Africa is forecast to be low for the next few years, according to economists in financial institutions such as the International Monetary Fund (IMF) and the World Bank... read
Digital
Gen X leads on digital transformation - and Millennials reap the rewards
Gen X leads on digital transformation - and Millennials reap the rewards

Lenore Kerrigan

As more and more businesses go digital to improve their competitiveness and customer service, it's easy to assume that the youngest employees are leading the way... read
Entrepreneurship
Business Excellence Forum and Awards 2016 winners
Business Excellence Forum and Awards 2016 winners
The winners of South Africa's second Business Excellence Forum and Awards (BEFA) were announced at the Southern Sun Elangeni in KwaZulu-Natal last week, with Attooh! claiming the Best Overall Company award... read
Exhibitions
A greenie's guide to recycling exhibition waste
A greenie's guide to recycling exhibition waste

Issued by Scan Display

By virtue of the temporary nature of its projects, the exhibition industry tends to be a wasteful business sector. This makes the introduction of innovative waste management solutions essential... read
Promoted content
Upscale marketing, downscale costs: go bold in bad times
Upscale marketing, downscale costs: go bold in bad times

Issued by Gawk

When times are tough economically, one mistake made by many is to cut down on the outlay involved in display stands at trade fairs, expos or marketing events... read
Media
John Brown Media scoops three more international awards
John Brown Media scoops three more international awards

Issued by John Brown

Barely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media has won an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London... read
Recruitment
Understanding your letter of appointment
Understanding your letter of appointment

Issued by Ad Talent

Please do not resign before you receive a copy of your letter of appointment. Make sure that you read it carefully and that you query anything that concerns you... read
Sales
'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Aki Kalliatakis

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early... read
International
EMEA Smarties Awards for Liquorice and Unilever
EMEA Smarties Awards for Liquorice and Unilever
The Good Breakfast Challenge campaign created by Liquorice, a DigitasLBi company, and global FMCG company Unilever for Blue Band Kenya, won a bronze award at the Mobile Marketing Association (MMA) EMEA Smarties Awards... read
More International
Business
Source:
African exchanges need to shift focus

Nonkululeko Nyembezi-Heita

Over the past decade investors have channelled capital to the continent, but like most emerging markets, Africa is no longer the "flavour of the month"... read
BA launches Gatwick/Cape Town flights for summer
BA launches Gatwick/Cape Town flights for summer

Nicci Botha

BA has upped its capacity to the Mother City by nearly a third for the summer season, including a three-times-a-week service from Gatwick. read
New business
  • Black Box Entertainment wins industrial theatre project - more info

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New events to diarise
Creative writing for the media
PRISA - 28 Nov 2016 to 30 Nov 2016, Johannesburg


Mastering Sales and Marketing Using Social Media Tools
NES Consulting - 7 Dec 2016 to 9 Dec 2016, Johannesburg


Customer Focused Management
NES Consulting - 14 Dec 2016 to 16 Dec 2016, Johannesburg


People Management Skills
Alusani Skills & Training Network® - 24 Jan 2017 to 26 Jan 2017, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown



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