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Beating ad-blockers and transit advertising trendsWith frustration at the rising nature of targeted ads hitting us everywhere online, we've seen an abundance of ad-blocking software. That's good for the consumer, bad for the advertiser. Here, Chiara di Rago shares three ways brands can ensure their ads don't drive consumers to download that ad-blocking software. Beverley Klein chats to this week's #Newsmaker, Shamendran Naidu. Part of the Provantage Media Group since 2009, he's just been appointed executive at their Transit Ads division. Naidu shares his plans to educate the industry on the evolution of the SA transport industry, such as on the growth opportunities and new advertising environments offered by new modes of transport such as BRT systems and the Gautrain. I also continue my weekly #Loeries2016 wrap-up, this week exploring Loeries' rankings with Arcade Content's co-founder and director Lebogang Rasethaba, an especially insightful read as production companies like Arcade are responsible for much of the work that gets those big award show accolades. Read up and get ready for an exciting final month of the year! Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Chiara Di Rago As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages... Read | Beverley Klein Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level... Read | Leigh Andrews Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here Lebogang Rasethaba, director and co-founder of Arcade Content, shares his views... Read |
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| Nick Sarnadas, Issued by Madex What does your gut feel say? Well, here's the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading... read | | |
| Issued by Red Cherry Media A good example of Red Cherry's Spot On brand at work is on Activo Health's recent TV campaign for Plusssz, one of the leading products in its multivitamin and supplement range... read | | | Nomalanga Mphuthi Just like a mirror, media can influence the way we see ourselves and affect our interpretation of others... read | | |
| Economic growth in South Africa and sub-Saharan Africa is forecast to be low for the next few years, according to economists in financial institutions such as the International Monetary Fund (IMF) and the World Bank... read | | |
| Lenore Kerrigan As more and more businesses go digital to improve their competitiveness and customer service, it's easy to assume that the youngest employees are leading the way... read | | |
| The winners of South Africa's second Business Excellence Forum and Awards (BEFA) were announced at the Southern Sun Elangeni in KwaZulu-Natal last week, with Attooh! claiming the Best Overall Company award... read | | |
| Issued by Scan Display By virtue of the temporary nature of its projects, the exhibition industry tends to be a wasteful business sector. This makes the introduction of innovative waste management solutions essential... read | | Promoted content | | Issued by Gawk When times are tough economically, one mistake made by many is to cut down on the outlay involved in display stands at trade fairs, expos or marketing events... read |
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| Issued by John Brown Barely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media has won an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London... read | | |
| Issued by Ad Talent Please do not resign before you receive a copy of your letter of appointment. Make sure that you read it carefully and that you query anything that concerns you... read | | |
| Aki Kalliatakis Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early... read | | | | The Good Breakfast Challenge campaign created by Liquorice, a DigitasLBi company, and global FMCG company Unilever for Blue Band Kenya, won a bronze award at the Mobile Marketing Association (MMA) EMEA Smarties Awards... read | | More International | |
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| Nonkululeko Nyembezi-Heita Over the past decade investors have channelled capital to the continent, but like most emerging markets, Africa is no longer the "flavour of the month"... read | | | Nicci Botha BA has upped its capacity to the Mother City by nearly a third for the summer season, including a three-times-a-week service from Gatwick. read | |
| - Black Box Entertainment wins industrial theatre project - more info
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| 25AM is looking for an experienced and motivated team player with a passion for creativity and design. You'll conceptualise, design and implement innovative online creative solutions for our clients. Read more >> |
Are you a web design guru? Come showcase your skills at one of the hottest digital media and marketing companies in Johannesburg. Read more >> | | | | |
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| Swami Sivananda "Put your heart, mind, and soul into even your smallest acts. This is the secret of success." | More quotes Submit a Quote | |
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