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The digital consumer data revolution As we're now a month closer to the end of 2016, it's more important than ever before to track what your customers say about you in the fast-moving online realm. Ismail Schuster writes about this democratisation of brand perception, highlighting the importance of providing good customer experience as the starting point in keeping sentiment positive across social platforms. Bianca Quinn-Diavastos adds that digital marketing can also drive customer acquisition for financial brands, especially as the move online offers them ways to improve efficiency and effectiveness that can prove sluggish in the offline world. She offers six ways to do so. Lastly, I investigate how businesses can use data to constantly innovate, as the recent data explosion means you now know more about your consumers' preferences than ever before. Exponential shares that the simple trick to getting it right is to focus on quality over quantity instead of being overwhelmed by the sheer volume of data available. PS: October is #SustainabilityMonth on Bizcommunity, so keep an eye out for our exclusive interviews and features on local businesses doing what they can to ensure a better future for all! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Ismail Schuster Technology and the ability to share information has democratised the perception of brands. Customer opinion is more influential than ever in determining brand perception... Read | Bianca Quinn-Diavastos South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency... Read | Leigh Andrews As we near the end of 2016, the recent data explosion means you now know more about your consumers' preferences than ever before. Tyler Greer, Exponential's head of strategy for the APAC region and South Africa, explains how to cut through the clutter of big data and use it to improve your business functioning... Read |
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 | Musa Msane My industry, known for 'social rebelling' if not for 'consumer advocacy', is fabulously quiet on the data costs debate taking place in the market... read | | |
 | South African businesses wishing to partake in the 4th Annual Premier Business Awards have until 7 October to enter... read | | |
 | Showcasing the very best of both international and local design, Design Joburg in collaboration with Media 10, is taking place at the Sandton Convention Centre from 12 to 14 May 2017... read | | |
 | Issued by Tractor Outdoor With millions of South Africans due to take full advantage of the upcoming summer, OOH advertising is a great medium for increasing brand awareness, repositioning brands and creating a lasting positive brand image... read | | |
 | Daniel Munslow As the role of communication continues to advance at board and executive levels, professionals also need to advance their game... read | | |
 | Issued by Kaya FM 95.9 The DStv Delicious International Food & Music Festival presented by Nedbank is hosting an incredible line-up of South Africa's top DJs at the Kaya FM Dance Stage powered by Lucozade... read | | |
 | Chris Waldburger American presidential debates have very little to do with policy and debate - they are about who wins the narrative - be it by body language, demeanour, or a single hard-hitting 'zinger' aimed at the opposition's fatal flaw... read | | |
 | Issued by HDI Youth Marketeers In July, Jason Levin announced his imminent departure from leading youth and family market specialist agency HDI Youth Marketeers. After eight years at the helm, he finally hangs up his HDI-branded gloves... read | | |  | Leo Burnett has created a campaign for Co-op which celebrates food and demonstrates that the ingredients in Co-op products are carefully and ethically sourced... read | | | More International | |
|  | DDB Middle East & Africa named Network of the Year at the 2016 African Cristal Festival Awards... read | | | More Africa | |
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 | It's been 25 years since VAT was introduced in South Africa, and although it's efficient, there are still some areas that need refining... read | |
| - Y&R South Africa wins Amstel Lager account - more info
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We blend design thinking with production to craft visual experiences, that push brands forward.
We are seeking designers, animators and video editors to join Fairchild. Read more >>Vibrant well-established print shop in Centurion requires a full-time graphic designer with essential experience. Email CV to hans@minutemanpress.com Read more >>
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|  Gain insight into cyber safety for digital communication. Industry experts: forensic analyst, legal expert from Norton Rose Fulbright, SaveTNet representative, SAPS cyber crime specialist and a strategic social media expert. Read more >>
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| William James "In any project the important factor is your belief. Without belief, there can be no successful outcome." |
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