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Marketing & Media South Africa

Business inspiration this #InnovationMonth

We're well into #InnovationMonth on Biz, with an overview of how businesses are getting ahead by thinking outside the box and innovating in the industry. One such agency is Flume, which is using print to push its digital offering. I found out more about the strategy from Flume's MD and founder, Jacques Du Bruyn.

Sticking to the idea of doing things differently, Danette Breitenbach shares Jacques du Preez, CEO of Provantage Media Group's view that advertisers and marketers not making use of transit media do so at their peril, especially as transit infrastructure has dramatically upgraded and improved.

Beverley Klein also gets behind the scenes with this week's NewsMaker Sechaba Motsieloa, newly appointed CEO of Magna Carta Reputation Management Consultants, on his new role and the importance of contextualising business and brand reputation in the dynamic digital world where reputation can be lost at a click of a button.

Lastly, Lee Naik explains how marketers can maximise their influence by using the 'just in time' approach of positively influencing the purchasing decision of consumers at just the right moment.

You can get further insight into doing things differently from the upcoming
Cannes Lions Edits events hosted by Ster-Kinekor Cinemark, with industry experts like Andy Rice and Ann Nurock sharing creativity best practice from this year's Festival of Creativity.

Here's to boosting the power of innovation!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Transit media: ignore it at your peril
Transit media: ignore it at your peril
[Danette Breitenbach] As all transit infrastructure is dramatically upgraded and improved, Out of Home (OOH) is set to become an integral part of the communication mix. This is especially so for transit media... read


[Newsmaker] Sechaba Motsieloa from Magna Carta
[Newsmaker] Sechaba Motsieloa from Magna Carta

Beverley Klein

Sechaba Motsieloa was appointed as the new CEO of Magna Carta Reputation Management Consultants last month. He began his new role at the beginning of September, having moved from McDonald's South Africa... Read

#InnovationMonth: Why Flume is using print to push digital
#InnovationMonth: Why Flume is using print to push digital

Leigh Andrews

If you've had a chance to browse the September issue of Khuluma magazine yet, you may have been surprised by Flume's "ad that's not an ad" - here's why the digital agency has innovated by going the print route... Read

New approach arrives Just-in-time to help marketers maximise influence
New approach arrives Just-in-time to help marketers maximise influence

Lee Naik

While the marketing strategy of organisations has changed as a result of the fundamental shift in the consumer's path to purchase, the mission of marketing... Read


INNOVATION MONTH
Serendipity and innovation
Serendipity and innovation

Amandine Robin

Some of the greatest intuitions and inventions actually result from a mistake... read
Read more
Marketing
Infographics - powerful marketing tools but need skilful design
Infographics - powerful marketing tools but need skilful design
A well-designed infographic is a data-rich image that tells a story in a clear and effective way. High quality infographics are far more likely to be read and shared than text-based content... read

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Digital
Facebook Messenger adds live video broadcasting
Facebook Messenger adds live video broadcasting
Facebook Messenger on Thursday added the ability to stream live video, adding a feature enjoyed by fans of rival application Snapchat... read
The real business of digital transformation
The real business of digital transformation

Desmond Struwig

Sensationalism. What better way to provoke a response from an audience than through sensationalism? It is a tool used often by the famous, but while their use may be a lot noisier, it is not exclusively theirs for the taking... read

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Direct Marketing
Entries for Assegai Awards close this week
Entrepreneurship
Johan Eksteen is overall winner of 2016 Entrepreneur of the Year competition
Johan Eksteen is overall winner of 2016 Entrepreneur of the Year competition
Johan Eksteen, owner of Agricon and a previous finalist in the Sanlam and Business/Partners Entrepreneur of the Year competition, is the overall winner of the 2016 competition, announced in Johannesburg on 1 September 2016... read
BRICS Masterclass Breakfast invitation
BRICS Masterclass Breakfast invitation

Issued by Regent Business School

The Centre for Entrepreneurship and the Institute for Local and Global Research Initiatives (ILGRI) at Regent Business School is hosting a BRICS Masterclass on 16 September. The occasion will also be used to launch the BRICS and Emerging Markets Business Schools' Association... read
Radio
OFM Music Awards seeks to honour SA's best
OFM Music Awards seeks to honour SA's best

Issued by OFM Radio

OFM, the sound of your life in Central South Africa, will honour South Africa and the world's best artists during the month of September with the OFM Music Awards... read
Vote for the Kaya FM Sports team at the Gauteng Sports Awards
Vote for the Kaya FM Sports team at the Gauteng Sports Awards

Issued by Kaya FM 95.9

Kaya FM celebrates the Kaya Sports team that has received two nominations at the Gauteng Sports Awards... read
Sales
Promoted content
Boost sales with Powerhouse Sales Activate
Boost sales with Powerhouse Sales Activate

Issued by Powerhouse Advertising

Powerhouse Sales Activate provides a specialised service: boosting your sales team/trade counter training team to assist with product launches, trade shows, unforeseen problems and peak time demands... read
Business
Sarah Collins of Wonderbag launches the global Coalition of Action
Sarah Collins of Wonderbag launches the global Coalition of Action
Sarah Collins, social entrepreneur and founder of the Wonderbag, launched the Coalition of Action on Wednesday, 31 August in Cape Town to unite communities and leaders across the globe to address many of the world's 2030 Sustainable Development Goals... read
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New events to diarise
Customer journey design course
Brandlove - 5 Sep 2016 to 6 Sep 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 5 Sep 2016 to 7 Sep 2016, Johannesburg


Social Media for Marketing Course
Cerebra - 7 Sep 2016 to 28 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg



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Upcoming events
Meltwater Outside Insight - Growth-Hacking your Marketing Strategy - 8 Sep 2016, Johannesburg
Join Meltwater, our guest speakers, and 150 of SA's top marketers in Johannesburg on Thursday, 8 September, for our free Outside Insight event: Growth-hacking your marketing strategy. Read more >>

Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Mitigating a media crisis
Institute for the Advancement of Journalism - 8 Sep 2016 to 9 Sep 2016, Johannesburg


Social media marketing bootcamp
8 Sep 2016, Johannesburg


Noticeboards
Magazine for sale
[Other] Two niche titles are for sale with high profit, low cost, no fixed costs nor permanent staff, work from home, long established, long term advertisers.

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