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Creativity and clever marketing this #WomensMonth Interbrand identified the global ' Breakthrough Brands' disrupting markets last week, and Louise Marsland explains key findings from the report in the 'Age of You' as well as the two African brands that feature in it. Well done to M-Pesa and Tuluntulu! Still on the topic of getting your brand out there in these ever-more-complex times, Johan Hanekom explains how to turn around any struggling business - "innovate or evaporate" and remember the customer is king... Maria Berrios-Carter offers further food for thought by explaining how certain stores have been doing just this - making the customer king - by cleverly marketing to parents through their kids. Unfortunately this creates demand for in-brand loyalty products that dominate social media over the society-boosting U turn vouchers, sold as a hand up to people living on the street and actually cheaper than those mini trolleys and animal albums in the long run. Lastly, with #Loeries2016 kicking off next week, I held my final creative conversation with a Loerie Awards' jury president, this time gaining insight from Susan Credle, FCB's global CCO and Loeries' jury panel leader for this year's TV, video and radio category. We hope you have a restful, empowering Women's Day tomorrow - click through to our #WomensMonth special section for a reminder of all the inspiring businesswomen we've featured so far this August. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Louise Marsland] Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature... read
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Johan Hanekom Good business never lasts. Think giants like Sports Authority, Kodak, BHS, Blockbuster, to name but a few familiar brands that have made the news for all the wrong reasons... Read | Maria Berrios-Carter Marketing is not only the lubricant of supply and demand, it is sometimes the driver, and that is a powerful position to hold and when in the hands of a child, you have a fully loaded emotional weapon aimed in the direction of your store... Read | Leigh Andrews Jury panel leader for the Loeries' TV, video and radio category for 2016, Susan Credle shares her views on gender equality in advertising as well as a few life hacks and her best ways to get out of a creativity rut... Read |
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 | Joe Louw In 1949, in his book Nineteen Eighty-Four, George Orwell predicted a totalitarian state with continuous mass surveillance and a dilution of civil liberties by an all-powerful government. In many ways George Orwell's predictions have come true... read | |  | Issued by Expand a Sign Expand a Sign were recently shortlisted as a finalist in the Medium-Size Manufacturing category and were awarded third place in the KZN Top Brand Category at the KZN Top Business Awards, powered by the eLan Property Group... read | |
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 | Through a new partnership with native advertising platform Sharethrough, CNN International Commercial (CNNIC) is now offering dynamic native and branded content advertising formats in prominent positions... read | |
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 | Issued by Flux Trends Welcome to the metaverse. The technology is ready and forward-thinking brands are already experimenting. The race to grab your attention, visually - in unimaginable ways - has begun... read | |  | Issued by Octagon South Africa Innibos 2016 Festival marked Octagon's debut as Standard Bank's activation partner of choice in delivering engaging activations at the four-day festival... read | |
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 | Tim Bishop, Issued by Mobile Marketing Association Tim Bishop, Director at Deloitte Digital and Jury Chair for MMA SA Smarties 2016, talks about judging the MMA SA Smarties and what him and his fellow judges were looking for when judging the work this year... read | | |
 | Issued by Son Son's Western Cape retail advertising team have struck gold in a time when newspapers are in decline, bucking the trend with a massive 64-pager and ending the month of July a whopping 28% above budget... read | | |
 | Deirdre Elphick-Moore A growing body of research shows that women are at a disadvantage in the communication arena: they are interrupted more than men, their ideas are often adopted by men as their own and being spoken down to is commonplace. Modern vocabulary reflects this with the adoption of words like "mansplaining" and "manologue"... read | |
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 | Issued by OFM Radio OFM is bringing to the airwaves one of its most popular radio competitions. The Safe gives listeners a chance to win their share of R250,000 in cash and prizes... read | | |
 | Facebook on Thursday began updating its News Feed formula to cut down on "clickbait" headlines that promise much more than they deliver... read | |  | Issued by Naija Writers' Coach Making the most of social media is not easy because it is vast and complicated, to say the least. To guide through this maze and to provide a positive customer service experience, here are some ways... read | |
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|  | DHAKA: Bangladesh has shut down dozens of online news services including those of pro-opposition media, an official said on Friday, sparking accusations of government censorship... read | |  | J Walter Thompson, a subsidiary of WPP, has acquired a majority stake in Wanda Digital, an independent digital agency in Turkey, following its initial 2015 investment... read | | | More International | |
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 | Leigh Andrews Create a business that exists and even flourishes without you was the knockout lesson from BeingBossZA, a well-attended females-only business event explaining how to survive your first 1,000 days in business and beyond as a womentrepreneur this past weekend... read | |
| | Hello Joburg is looking for young and vibrant individuals to join our prolific sales force - send us your CV - lets do business! Read more >> |
 | PR and events organisation requires PR junior to assist with minutes of client meetings and drafting of press releases. Other duties include media liaison, press launches, internal writing and proofreading. Read more >> |
 | Cape Town Tourism currently seeks to appoint a suitably qualified and experienced social media coordinator and content creator. Applications close 12 August 2016. Read more >> |
 | Effective Intelligence needs a spunky and self-motivated graphic designer that can assist us. Read more >> |
 | Tech startup delvv.io seeks motivated brand research intern to work on global branding projects. Read more >> |
| Lumoss Mouldings has an opening for a talented, well organised graphic designer with experience in CorelDraw, email marketing, and website updating in Joomla. Must be able to start immediately. Read more >> |
 | Join the company designing products for the biggest international movie studios like Warner Bros. and their movie entertainment brands like Batman, Tom and Jerry, Superman, Transformers and My Little Pony. Read more >> |
Experienced senior creative director required as head of packaging for a top client. Studio management and creative direction experience are essential. Read more >>Media sales representative required for well-known agricultural publication. You will be expected to generate new business on both print and online advertising. Read more >>Experienced packaging designer required for a top client. Must have board packaging, brand collateral and POP/POS experience. Read more >>
| | | Design thinking for brand buildingVega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town |
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| Ralph Waldo Emerson "The creation of a thousand forests is in one acorn." |
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