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Marketing & Media South Africa

How the media used tech to cover the #Capefire

The fires that devastated large areas of the Cape Peninsula last week were covered extensively. Now, Stuart Thomas reports on the drones, maps and social networks SA's tech-savvy media used to report on the #CapeFire.

Moving to fires that rage internally, Tiffany Markman is amazed by the fact that when it comes to business writing unless you are ready for a whole world of drama, you can't really say what you mean or say what you want to say. So she's come up with some sanitised wording that in other words allow you to engage with clients without any drama.

Next, Leigh Andrews has a message - from her, TuYu - and it takes just one click to tick, giving you a better way to incentivise staff without the annual 'good work' certificate, impersonal 'thumbs up' icon or 'smiley face' tacked to a message.

And to end with more food for thought, Nola Bond has some useful advice on protecting IP in campaign tendering.

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Today's top stories


Drones, maps and social networks: how SA's media has used tech to report on the #CapeFire
[Stuart Thomas] The fire sweeping across Cape Town's Southern peninsula dominated South African headlines. A number of factors saw the country's media houses bring together a number of technologies and tools in their reporting efforts... read more>>

"In other words..." - Writing to clients without pissing them off

Tiffany Markman

With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...

Read more >>



Just one click to tick good work, from me TuYu

Leigh Andrews

Looking for a better way of incentivising staff than with an annual 'good work' certificate or an impersonal 'thumbs up' icon tacked to a message? Then TuYu is for you, says MD Ruan Geyser, especially if your company's on the digital track...

Read more >>



Protecting IP in campaign tendering

Nola Bond

In a free market environment, the tender process is important to ensure fairness and transparency but a practice has developed whereby those tendering are often required to relinquish their ideas, proposals and intellectual property, even if their tender is unsuccessful, and with no compensation...

Read more >>





Advertising
Zwelethu Radebe directs Kabelo Mabalane in 'Matimba'

Issued by Velocity Afrika

#DemVABoys and Kabelo 'KB' journeyed into the heart of Maputo, Mozambique, to capture the beauty of the city's people and cultural textures... read more>>
Branding
Stratcom goes global

Issued by Stratcom

Stratcom is a specialist packaging agency and a founding member of the "global local branding alliance" [glba], and represents the African continent as part of six continents offering regional expertise on a global scale to create relevant, local packaging solutions... read more>>
CSI
Cape businesses support firefighters
As fires continued to rage in the southern Cape Peninsula last week, Cape Town companies supported the volunteer firefighter services... read more>>
Design
Stick and AAA make a splash at Design Indaba

Issued by Stick Communications

Stick sponsored 11 AAA, first-year Copywriting students to the Design Indaba 2015 Conference Simulcast, one of the world's leading forums of creativity and design... read more>>
Digital
Bluegrass develops a sharing platform for 'Fonts for the future'

Issued by Bluegrass Digital

Bluegrass was tasked with creating an online platform for One School at a Time, a non-profit organisation that aims to improve the level of education in South African schools, backed and owned by Joe Public... read more>>
Seven reasons to leave your email marketing to the professionals

Issued by Firewater Group

The very simplicity of sending an email to a mass audience is what makes it so appealing to marketers (both professional and amateur), but simplicity is also what makes it so important to do it right and so easy to get it wrong... read more>>
Layar Augmented Reality creates booming engagement at IAB Summit

Issued by Digital Narrative

Digital Narrative brought Augmented Reality and eventing together in a spectacular display at the recent IAB Summit held last month. The concept took the shape of a giant Pinterest-style board... read more>>
Events & Conferencing
Pirates Paradise to thrill kids at Rand Show 2015

Issued by The Rand Show

Be the first in South Africa to experience the giants of the sea at Rand Show 2015's Pirates Paradise - a giant playland imported from Italy with attractions never before seen in South Africa... read more>>
Exhibitions
Gearing up for a great show

Issued by Johannesburg International Motor Show

The Johannesburg International Motor Show celebrates its tenth birthday in October 2015 with the staging of the tenth edition of Africa's leading motoring event which is one of the top ten automotive exhibitions globally... read more>>
Mobile
100 ways to say 'it's sunny today'
AccuWeather has used localisation to tell people the weather in more than 100 different languages. However, localising mobile applications and web services for different markets isn't easy, as linguistic and technical limitations can impact how people receive the information... read more>>
Newspapers
TNA, ANN7 to appoint 'public editor'
NEWSWATCH: Citing 'growing unhappiness' about the ombudsman, The New Age and ANN7 are to appoint a 'public editor' to handle complaints, reports Mail & Guardian... read more>>
PR & Communications
Don't write off SA's print media just yet

Issued by Brian Anthony Communications

"The print media landscape in South Africa may have seen better days, but it is far from obsolete," writes media consultant Brian Hayward of Brian Anthony Communications... read more>>
Radio
Four of SA's foremost thought-leaders share insights at the GIBS ECR Business Breakfast

Issued by East Coast Radio

KZN's corporate elite gathered at Durban's ICC on 3 March for one of the most anticipated events on the provincial business calendar... read more>>
Social Media
Webinar: Metrics for Social Success

Issued by Why Satisfy

Learn how Distell has made use of its social audience, what Brand in Motion does to ensure its clients stay ahead of the competition on social media and how SocialBakers relate this to international trends... read more>>
International
Web research - the most effective methods to catch on the nerve of volatile market

Ritesh Sanghani

AHMEDABAD, INDIA: The world is moving at dynamic speed, posing numerous opportunities and challenges. Here's how to beat the heat of this competitiveness and gain an edge... read more>>
The best of global digital marketing awards for February 2015
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide... read more>>
NAB Show features 'The Walking Dead' as panellists
LAS VEGAS, US: NAB Show, held from 5-10 April 2015 in Las Vegas, is one of the world's largest electronic media shows, covering filmed entertainment and the development, management and delivery of content across all mediums... read more>>
More International
Africa
Nigeria leads a mobile lifestyle - here's why that matters to brands
Nigeria, with 125 million mobile subscribers, is not just Africa's largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent. read more>>
Burundi set to ease media restrictions
BUJUMBURA, BURUNDI: BD Live reports Burundi's national assembly has approved a draft media law, backtracking from contentious 2013 legislation that was denounced by reporters and rights groups... read more>>
The beat of Africa
Arthur Goldstuck, writing in BD Live, says many global manufacturers target Africa with the same cut-and-paste products that appear on shelves the world over, but that's changing... read more>>
More Africa
Government news
Tributes for hero pilot
Environmental Affairs Minister Edna Molewa has sent condolences to the family of helicopter pilot, Hendrik Willem Marais, who died in a helicopter crash while providing aerial support against the fire in the Cape Point Nature Reserve... read more>>
Why focusing on matric results isn't the solution to SA's education woes

Christina Watson

When interventions made to raise the levels of mathematics skills and knowledge among South African learners fail to bear fruit, it's understandable that many are quick to feel that we are in a state of crisis... read more>>
Zuma stance may harvest a food crisis

Chris Barron

In his state of the nation address, President Jacob Zuma said foreign land ownership was a threat to South Africa's control of its own food security and therefore foreigners would not be allowed to own land. In addition, the government would cap all land ownership at 12,000ha, he said. read more>>
Commercial farmers a key to sector
In terms of contributing to GDP, the biggest thing South African agriculture has going for it is a world-class skills set provided by the commercial farming sector... read more>>
More Government news
Jobs offered
Writer/Copywriter/Blogger - Johannesburg
Junior writer/copywriter/blogger with attention to detail, excellent writing skills and interest in current affairs and business required for consultancy in the personal finance and healthcare space. Read more >>

Senior SEO Specialist - Cape Town
WWC is looking for a senior SEO specialist to join a dynamic search marketing team in Cape Town. The ideal candidate is a strategically minded team player. Read more >>

Account Manager - Cape Town
Wynberg - Cape Town. Temporary account manager - four months to work on alcohol, furniture, toiletries and education brands in a busy, productive office. Read more >>



New events to diarise
Adobe After Effects CC - 14 Mar 2015 to 25 Jul 2015, Johannesburg
Ever wonder how Hollywood gave Luke Skywalker his light sabre? If so, then this course is definitely for you. Learn practical special effects and post-production while referencing real world projects. Read more >>


Strategy in a Day - 16 Apr 2015, Johannesburg
This one-day course is a unique source of strategic planning insights for brand custodians. Read more >>


Course in social media marketing for businesses
Wian Smith Marketing - 14 Mar 2015, Pretoria

Inter Afrikan Events Summit
inter afrik entertainment - 15 Apr 2015 to 17 Apr 2015, Accra

Creative negotiation skills
Maurice Kerrigan Africa - 5 May 2015 to 6 May 2015, Johannesburg | 22 Jun 2015 to 24 Jun 2015, Johannesburg

Effective business writing - Programme 1
Maurice Kerrigan Africa - 18 May 2015 to 19 May 2015, Johannesburg

Mobile Business Seminar
Knowledge Integration Web (Pty) Ltd - 28 May 2015, Windhoek

Advanced negotiation skills
Maurice Kerrigan Africa - 22 Jun 2015 to 24 Jun 2015, Johannesburg

Cape Homemakers Expo
Cape Homemakers Expo - 27 Aug 2015 to 30 Aug 2015, Cape Town

Township Cinema
Cynthia Pics - 1 Nov 2015, Durban

Upcoming events
Customer Experience World Johannesburg - 11 Mar 2015, Sandton, Johannesburg
Customer Experience 2.0: The Next Chapter in Customer Experience Innovation - will your organisation be an innovator or a laggard business? Read more >>

Marketing In The Digital Era Conference - 11 Mar 2015 to 12 Mar 2015, Johannesburg
This exciting event will offer fresh insights and tactics on how to thrive in the digital landscape and build real relationships with today's empowered customers. Read more >>


Part-time Adobe Photoshop CS6 course
AAA School of Advertising - 10 Mar 2015 to 2 Apr 2015, Randburg

TV production part-time course
AAA School of Advertising - 10 Mar 2015 to 4 Jun 2015, Johannesburg

Cards and Payments Africa 2015
Terrapinn Ltd - 10 Mar 2015 to 11 Mar 2015, Johannesburg

Customer experience management (CEM) course
University of Pretoria & Consulta - 10 Mar 2015 to 13 Mar 2015, TBC - Pretoria/Midrand/Johannesburg | 9 Jun 2015 to 12 Jun 2015, TBC - Pretoria/Midrand/Johannesburg | 15 Sep 2015 to 18 Sep 2015, TBC - Pretoria/Midrand/Johannesburg

Customer Experience 2.0
The Focus Group - 10 Mar 2015 to 11 Mar 2015, Sandton

Quotes
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