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Marketing & Media South Africa

Today's top stories


'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
[Leigh Andrews] There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago... read more>>

[TrendTalk] Is social media all hype?

Louise Marsland

OMW! Could it be true - is social media all just hype of its own making?

Read more >>



The best brands solve the simplest problems

Dean Oelschig

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"...

Read more >>



The mountain-sized mystery of those parody Twitter accounts

Leigh Andrews

The latest spate of Twitter accounts from seemingly inanimate objects - mainly mountains - have been injecting a touch of humour into our timelines lately...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 114: Green PR and employee training strategies
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Angela Barter about Green PR and Ivanna Granelli from Can!Do Consulting... read more>>
Media Freedom & Right to Know
PetroSA boss storms newspaper... gets ejected
Controversial PetroSA chairman Tshepo Kgadima stormed into the Times Media Group's Johannesburg offices yesterday, and ended up being removed by security... read more>>
Marketing
2014 POPAI SA winners
POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award... read more>>
Advertising
Hive's Rebecca Fuller Campbell in the local and international spotlight

Issued by Hummingbird Group

Hive's Content Queen, Rebecca Fuller Campbell, has returned from a whirlwind trip to MIPCOM in Cannes, where she met with a host of international broadcasters and distributors... read more>>
Tips for improved targeting

Saskia Delfgaauw, Issued by DQ&A Media Group

For a display ad to be successful, it has to be personalised and speak to a specific person like a potential buyer, with a specific need, at a specific point in his or her buyer journey. Put another way, your ad has to be relevant... read more>>
CSI
Jackal Berry MTB Challenge 2014

Issued by BMi Research

The fourth Jackal Berry MTB Cycle Challenge is set to hit the dirt tracks from 28-29 November, with riders and sponsors hoping to raise R200,000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit... read more>>
Design
Dancing with design that is deeply rooted in tradition

Issued by Berge Farrell

Packaging design specialist Berge Farrell's winning partnership with SABMiller has launched what is set to become another African icon in the world of beer... read more>>
Digital
IAB extends Bookmarks deadline to 28 November 2014
If you need just a little bit more time to enter the 2015 IAB Bookmarks, you're in luck. The deadline has been extended to Friday, 28 November 2014... read more>>
Seven ways small businesses can use technology to boost sales

James White

Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage... read more>>
POV: Yahoo acquires BrightRoll

Issued by Mindshare South Africa

Yahoo has acquired BrightRoll for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships... read more>>
Judges announced for the 2015 IAB Bookmarks
Education & Training
Once again Damelin voted outstanding college and training institution in the City of Tshwane

Issued by Damelin

Damelin has darted its way to success once more within the education sector after receiving their second Silver Arrow Award among outstanding colleges and training institutions at the PMR Africa Awards in Pretoria... read more>>
Magazines
Nou gaan ons lees... en kook!
Fresh Living, Pick n Pay's customer magazine has now been launched by John Brown publications as Kook en Kuier, as a direct translation... read more>>
Mobile
ChiChi makes Unilever SA's Shield Deo Drive campaign go viral

Issued by Justpalm

The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers... read more>>
Production
Recreating African folklore tales with life-size puppets, digital imagery and Embassy/Snap Pictures

Issued by Embassy & Snap Pictures

After a rather serendipitous chain of events in May 2014, through-the-line advertising agency Twyne approached Embassy/Snap Productions to help them with an upcoming event... read more>>
Rights and clearances - How to cut through the red tape for use of those special shots

Issued by Greatstock

Knowing where to find that special shot of a sporting, celebrity or famous figure and then negotiating the necessary rights can be a daunting task, but with the help of Greatstock, obtaining clearances from rights holders is stress-free... read more>>
Sponsorship
Optimize guest speakers at Soccerex African Forum

Issued by Optimize Enhancing Effectiveness

Optimize was asked to speak at a recent edition of the Soccerex conference held in Durban, which was attended by the world's leading footballing brands... read more>>
International
New York Festivals International Television & Film Awards 2015: New category... movie trailers
NEW YORK CITY, US: New York Festivals International Television & Film Awards honouring the World's Best TV & Films has added the new category - Movie Trailer... read more>>
How to determine if there is a market for your business

Caitlin Stewart, via Ashlan Bonnell

WASHINGTON, DC, US: Knowing whether or not your product is something that will sell is one of the biggest questions in marketing... read more>>
More International
Government
Sunday Times journalists arrested
Two Sunday Times journalists were arrested after trying to interview drug trafficker Sheryl Cwele in prison... read more>>
MPs more free in the street than in Parliament

Anton Harber

I can stand in the street and call someone a thief. I can even call the president a thief. But I can't do it in Parliament. Something is topsy-turvy here... read more>>
Repo rate unchanged at 5.75%
The repo rate will remain unchanged at 5.75%, new Reserve Bank Governor Lesetja Kganyago said on Thursday... read more>>
Products with performance fees will not qualify as tax-free savings accounts: Treasury
In draft regulations on tax-free savings accounts‚ due to apply from March next year‚ the Treasury says products with performance fees will not qualify... read more>>
More Government news
New accounts
  • Amplicon Public Relations has been appointed PR agency for Superbalist.com

More accounts  Submit a New account
Jobs offered
PR Manager - Foods - Cape Town
Ad TalentA passionate South African retailer dedicated to bringing you quality, style and value for the last 80 years, has an exciting opportunity for the right candidate. Read more >>

Junior Digital Designer - Stellenbosch
Conversion Advantage is a digital marketing agency specialising in brand and web design looking for an innovative junior designer. You must be passionate, a fast learner and design amazing masterpieces. Read more >>

Freelance Front-End Developer - Pretoria
We are looking for an exceptional front-end developer with solid experience in CSS3, HTML5, JavaScript, responsive and touch interface design. Read more >>

Producer - Cape Town
Studio Bolland is looking for a vibrant and dynamic individual that will take charge of its production operations. The candidate should be excellent at engaging with and activating clients. Read more >>

Manager - Marketing and Online - Cape Town
University of Cape Town currently seeks to appoint a suitably qualified and experienced manager: marketing and online (Ref. SR178/14). Applications close: 1 December 2014 Read more >>

Manager - Newsroom and Publications - Cape Town
University of Cape Town currently seeks to appoint a suitably qualified and experienced manager: newsroom and publications (Ref. SR177/14). Applications close: 1 December 2014 Read more >>

Head - Newsroom Team - Cape Town
University of Cape Town currently seeks to appoint a suitably qualified and experienced head: newsroom team (Ref. SR179/14). Applications close: 1 December 2014 Read more >>



New events to diarise
Dinner with Pete Goffe-Wood - 17 Dec 2014 Cape Town
Speakers IncJoin us for dinner with celeb chef and Master Chef judge Pete Goffe-Wood as we celebrate his new book, "A Life Digested" at La Mouette in Seapoint. Read more >>


Women in Leadership Breakfast
Symphonia - 26 Nov 2014 Cape Town

Seminar - Professionally speaking
PSASA - 26 Nov 2014 Durban

DMX Digital Marketing Conference
CADEK Media - 26 Nov 2014 Cape Town

Stories that talk back
PRISA - 27 Nov 2014 Cape Town

Vodacom Summer Surfski Series hits Cape Town
30 Nov 2014 to 4 Jan 2015 Cape Town

Online marketing boot camp
The Divine Project House - 4 Dec 2014 Somerset West

World Social Forum on Migrations
WSFM - 5 Dec 2014 Johannesburg

Social media marketing for business
Blue Magnet Digital Academy - 27 Feb 2015 Broadacres, Fourways

Customer experience management (CEM) course
University of Pretoria & Consulta - 10 Mar 2015 to 18 Sep 2015 TBC - Pretoria/Midrand/Johannesburg

Upcoming events
Win with Social Customer Care this Festive Season - 21 Nov 2014 Cape Town
How Tesco have made sure they stay ahead of the social customer care rush and how Gorilla Creative Media have put their clients in the pound seat this festive season. Read more >>


Photoshop basics
Multidimensions - 21 Nov 2014 Johannesburg

Social Media Content Creation
Niche Training - 21 Nov 2014 to 16 Oct 2015 Durban North

South African Man Expo
Mercatique Consulting - 22 Nov 2014 to 23 Nov 2014 Johannesburg

Startup Picnic
TiisetsoMaloma.com - 22 Nov 2014 Pretoria

Women-Up Meet and Deal Indaba
Real Relations (Pty) Ltd - 22 Nov 2014 Johannesburg

Quotes
Zig Ziglar
"If people like you, they'll listen to you, but if they trust you, they'll do business with you."

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