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Marketing & Media South Africa

Today's top stories


Consumer trust is based on advertiser investment, not expenditure
[Claudelle Naidoo] The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"... read more>>

[Mobile360] Enhance African mobile skills or miss the global digital citizenship wave

Leigh Andrews

There's a swelling global wave of participatory citizenship. While it's definitely the way forward and enhanced by mobile, there are unique challenges to be faced in Africa...

Read more >>



AWXI - bigger, better, faster

Mark Zeller

US Federal Trade Commission head Brill on protecting the consumer; Yahoo's Mayer on her company's core values guiding privacy; O&M's Crampsie on the need to adapt... This and more at Advertising Week...

Read more >>



[NewsMaker] Tandi Potgieter

Louise Marsland

Tandi Potgieter, the new MD of Printstagram, a personalised photographic printing company, hopes to transition the business from a purely web-based enterprise to have a bricks-and-mortar retail footprint in partnership with photographic outlets nationwide...

Read more >>






Biz Takeouts
[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 13 November 2014, from 9-10am, as show host Warren Harding chats to Pete Case and Jacqueline Lahoud... read more>>
Advertising
SABC's Tshabalala loses court battle; 'Useless' Cell C banner vandalised
Branding
So why should we trust you?

Issued by Blast Brand Catalysts

Chris Midgley, strategist with Blast Brand Catalysts, examines what brands and businesses can do to build trust with stakeholders... read more>>
CSI
Come on, have a heart - become an organ donor
Spur Foundation has taken up the challenge and has joined up with the Organ Donor Foundation for the life-changing #Save7 campaign... read more>>
Digital
Seven tips when making your own YouTube videos for your business

Leon Marinus

YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure... read more>>
Bound for the cloud... 'The race to zero'

John Harvey

An interesting new paper by IBM, entitled Cloud bound, suggests cloud computing's potential has "rapidly captured the attention of companies using outsourcing providers to manage their IT environments"... read more>>
Digital Planet launches consumer e-commerce solution for distributors, PC International

Issued by Digital Planet

Digital Planet has launched a feature-rich e-commerce site for PC International. Operating under the name PC Express, the site aims to attract consumers to purchase a wide range of leading IT products... read more>>
Quirk takes home three Assegai Awards

Greg Schneider, Issued by Quirk

The 2014 DMASA Assegai Awards saw Quirk Cape Town walk away with one Gold and two Silver Awards for their work done on the Capitec Bank and Hungry Lion accounts... read more>>
Let's get Lean

Jacqui Maroun, Issued by NATIVE VML

The lean startup philosophy, when you hear it, is so obvious you can't believe life existed without it. How did we ever not realise that we should test our assumptions in our market... read more>>
Juice Content appoints Sifiso Mazibuko as Senior Social Media Strategist

Issued by Primedia Online

Sifiso Mazibuko has joined Primedia Online's digital content solutions division to further develop their growing portfolio of major accounts which include Old Mutual, Ster-Kinekor and Yahoo, among others... read more>>
Direct Marketing
Mortimer Harvey reels in five Assegai Awards

Issued by Mortimer Harvey

Mortimer Harvey has won two Gold Assegai Awards, one Bronze Award and one Leader Award. Mortimer Harvey's sister events and promotions company, LM&P, also received a Leader Award... read more>>
Mobile
[Mobile360] Geeks versus princess engineers

Jessica Taylor

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff... read more>>
PR & Communications
Martin Glitz and Glamour's added-value publicity mix makes heads turn

Issued by Martin Glitz and Glamour

Rivonia-based Martin Glitz and Glamour may be best known as the management agency behind gorgeous television and radio personalities, but it's their publicity experience and media market understanding that makes them a cut above the rest... read more>>
Publishing
Steve Hofmeyr: 50

Issued by Random House Struik

This is a photographic celebration of the life and career of Afrikaans music's superstar. Steve Hofmeyr is one of South Africa's bestselling musicians and most popular actors... read more>>
Research
[MRMW] Something fishy's going on in the mobile research realm...

Leigh Andrews

How do you make the process of participating in market research more sexy for consumers? Turn your consumer or market research respondent into a secret field agent, says Sea Harvest and TNS... read more>>
Survey reveals African consumers' perceptions of mobile marketing
The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto... read more>>
Social Media
New social media accounts for Promise Digital

Issued by Promise Digital

Promise Digital has recently been appointed as the social media agency for SAB Africa, Edgars Mobile, Jet Cellular and River Island... read more>>
Sponsorship
7DKS kicks off DHL 'Africa As One' 2015 campaign

Issued by 7 Different Kinds of Smoke

DHL Express, the official logistics partner of the 2015 Rugby World Cup, has set off on a grand and ambitious journey to pass a single rugby ball from hand to hand, through 45 countries over 45 weeks... read more>>
International
The 2014 shortlist: Midas Awards for The World's Best Financial Advertising
NEW YORK CITY, US: The organisers of the Midas Awards for the World's Best Financial Advertising have announced the 2014 competition shortlist and South African entries are among the leaders... read more>>
Twitter to set up shop in Hong Kong
HONG KONG, CHINA: Twitter plans to set up shop in Hong Kong early next year, focusing on ad sales instead of the one-to-many messaging service banned in China... read more>>
Luxembourg, Juncker under fire after global tax leaks
LUXEMBOURG: International Consortium of Investigative Journalists (ICIJ) investigation uncovers evidence of massive tax-avoidance deals in the tiny country... read more>>
More International
Government
Atlantis ready to apply for SEZ status
Atlantis will soon apply to be designated a SEZ to encourage industrial growth in the area. Government also has plans to develop the West Coast as a green economy hub... read more>>
R200m in textbook funds reallocated to salaries, school furniture
Thousands of Eastern Cape pupils face being without textbooks next year after the Education Department used funds for learner-teacher support material (LTSM) to pay teacher salaries and buy furniture... read more>>
Minister hopes small firms will create jobs
Five months after the creation of the small business development ministry, touted as a solution to SA's unemployment problem, its effect is yet to be felt... read more>>
More Government news
Travel
Flying? Take it SLOW...

Brian Berkman

Access to airport lounges has long been the symbol of upward mobility and previously only reserved for VIPs or those who purchased premium tickets. Nowadays, however... read more>>
More Travel news
Jobs offered
Account Manager - Cape Town
Digital marketing agency, World Wide Creative is on the lookout for a mid-senior Cape Town based account manager who is a high-velocity self-starter. Read more >>

Product and Marketing Manager - Johannesburg
A rapidly growing publishing house is looking for a young and enthusiastic marketer. You must have previous direct marketing experience, seminar planning and be familiar with web marketing best practices. Read more >>

Account Executive - Cape Town
Digital marketing agency, World Wide Creative is on the lookout for a mid-senior Cape Town based Account Manager who is a high-velocity self-starter. Read more >>

Schools Marketing Representative - Pretoria
Schools marketing representative at OWI. Read more >>

Training and Channel Coordinator - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced training and channel coordinator. Applications close:16 November 2014 Read more >>



New events to diarise
AFPRO Connect Expo - 25 Nov 2014 to 26 Nov 2014 Johannesburg
AFPRO Connect ExpoFirst trade show to promote the wealth and quality of African production services and locations. Read more >>


Limpopo Youth Franchise Expo
Seven Colors Communications - 19 Nov 2014 to 21 Nov 2014 Polokwane (Pietersburg)

GIBS Festival of Ideas: Put your best idea forward
Gordon Institute of Business Science - 20 Nov 2014 Illovo, Sandton

To Uber or be Ubered? Cloud - a year in review.
DUO Marketing & Communications - 20 Nov 2014 Johannesburg

Women-Up Meet and Deal Indaba
Real Relations (Pty) Ltd - 22 Nov 2014 Johannesburg

Claim Your Space
True Media - 23 Nov 2014 Green Point, Cape Town

Creative Husle: street culture pop up
Live SA - 27 Nov 2014 Cape Town

#hruCapeTown
African Heart Celtic Soul - 13 Feb 2015 Cape Town

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015 Pretoria

Upcoming events
Strategies to promote public relations
PRISA - 12 Nov 2014 Randburg

Newcastle youth benefit from Samsung Smart School
Open Futures Foundation - 12 Nov 2014 Newcastle

Social media marketing magic
Niche Training - 13 Nov 2014 to 8 Oct 2015 Johannesburg

Social media - using Twitter, Google and Pinterest
Pietermaritzburg Chamber of Business - 13 Nov 2014 Pietermaritzburg

POPAI SA P-O-P Industry Awards 2014
POPAI SA - 13 Nov 2014 Johannesburg

Emotive Branding and 23plusone
the Brand Station - 13 Nov 2014 Cape Town

Ekasi Business Conference
Ekasi Business Conference - 13 Nov 2014 to 14 Nov 2014 Cape Town

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