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In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk
[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

By Mark Schefermann 1 Apr 2014

Zinto launches campaign to introduce Africa's first free-to-air HD platform to market
Zinto launches campaign to introduce Africa's first free-to-air HD platform to market

To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.

Issued by Zinto Activation Group 24 Jan 2014

Cannes Lions 2014 now open for delegate registration
Cannes Lions 2014 now open for delegate registration

CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.

15 Jan 2014

Inaugural Lions Health Awards now accepting entries
Inaugural Lions Health Awards now accepting entries

CANNES, FRANCE: Lions Health, the new bespoke Festival and Awards celebrating creativity in healthcare marketing and communications, has opened for entries.

9 Jan 2014

34 gets Samsung to 'Switch On' Kenya
34 gets Samsung to 'Switch On' Kenya

As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.

Issued by 34° 6 Nov 2013

Vic Falls Z-Card pocket guide promotes Zim tourism
Vic Falls Z-Card pocket guide promotes Zim tourism

As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.

11 Sep 2013

Entries now open for PromaxBDA Africa 2013
Entries now open for PromaxBDA Africa 2013

Entries are now open for PromaxBDA Africa 2013 which recognises excellence in on-air promotion, branding and advertising. Compete for the coveted PROMAX Muse and BDA Isis and be recognised as the best in Africa.

22 Jul 2013

First LED billboards in Namibia
First LED billboards in Namibia

With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.

24 Jun 2013

[Cannes Lions 2013] Cannes Lions introduces Lions Health
[Cannes Lions 2013] Cannes Lions introduces Lions Health

CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.

13 Jun 2013

Experiential Marketing - the contagious idea

What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.

Issued by Mo-Tseleng 22 May 2013

Tangy Crosse & Blackwell gets some Oomph! in Mozambique
Tangy Crosse & Blackwell gets some Oomph! in Mozambique

When Tiger Brands went looking for a partner to assist them grow market share and create brand awareness in Mozambique, they found what they needed in experiential marketing specialists, Oomph! Africa.

Issued by Oomph! Africa 17 May 2013

D&AD Awards: The nominations
D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.

22 Apr 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

Airtel splashes K1.1m in SMS promotion
Airtel splashes K1.1m in SMS promotion

Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.

By Gregory Gondwe: @Kalipochi 21 Aug 2012

Nashua wins award at Africa Print Expo

Nashua Limited has won the award for Best Exhibition Stand - Large Category, at the Africa Print Expo recently held in Cape Town, South Africa. The award provides further validity of the company's recent decision to pour a substantial investment into leading its expansion into production printing.

11 Jul 2012

[Cannes Lions 2012] Promo & Activation, PR, Direct Lions winners
[Cannes Lions 2012] Promo & Activation, PR, Direct Lions winners

CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the first of four Awards Ceremonies to honour the winners of the Promo & Activation, PR and Direct Lions categories. Among the winners, South Africa was represented in the Direct category and also in the PR Lions category.

19 Jun 2012

Which ads are winners? Your brain knows better than you do
Which ads are winners? Your brain knows better than you do

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.

By Stuart Wolpert 30 Apr 2012

Wikus Engelbrecht
Intergrating Pinterest into email marketing campaigns

Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.

By Wikus Engelbrecht 28 Feb 2012

AFCON 2012: Samsung launch interactive, online events
AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.

31 Jan 2012

BBA 7 brings double housemates
BBA 7 brings double housemates

Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family.

By Gregory Gondwe: @Kalipochi 25 Jan 2012

Airtel Malawi partners with Samsung for promotion
Airtel Malawi partners with Samsung for promotion

Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers.

By Gregory Gondwe: @Kalipochi 8 Dec 2011

How to contribute to Bizcommunity, from op-ed pieces to news
How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.

Issued by Bizcommunity.com 3 Oct 2011

Bizcommunity launches new dedicated sectors, newsletters
Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.

Issued by Bizcommunity.com 20 Sep 2011

Gregory Gondwe
Japan's Fujitsu to expand Malawi's ICT

Japanese ICT giant, Fujitsu, has launched a new range of modern products in Malawi as a drive to expand Malawi's ICT sector.

By Gregory Gondwe 15 Aug 2011

Four million enter Airtel Malawi competition
Four million enter Airtel Malawi competition

Over four million people are said to have entered Airtel Malawi competition where subscribers are expected to win ten Toyota Hilux and a Toyota Prado vehicles as main prizes. This was revealed on Tuesday, 3 May 2011, by Airtel Malawi marketing manager Enwell Kadango at a draw for the first Toyota Hilux vehicle which was won by a business man based in Malawi's northern city of Mzuzu.

By Gregory Gondwe 5 May 2011

Campari celebrates 150th in Brazil
Campari celebrates 150th in Brazil

BRASILIA, BRAZIL: Campari is an alcoholic aperitif flavoured with herbs and fruit. It has an unusually bitter taste, and is an ingredient in a number of classic cocktails. Campari branding has changed very little over its lifetime, and the brand needed to reassert its place among modern spirit brands.

21 Apr 2011

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