South Africa's YoungGuns excel

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully. 13 Dec 2011 13:54

Newspapers changing to attract younger readers

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. 8 Dec 2011 09:18

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising. 29 Nov 2011 08:07

2011 YoungGuns Award Party for SA?

NEW YORK, US: The awards party taking place in SA? Well, it could happen... The 2011 YoungGun of the Year organisers have announced that in 2011 the YoungGuns Award Party will be staged on the winner's home turf... 11 Nov 2011 06:45

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

Ten digital insights for marketers

BEIJING, CHINA: The World Federation of Advertisers (WFA) and Firefly Millward Brown have identified 10 insights that advertisers need to take into account when using digital media to communicate. 13 Apr 2011 09:15

How youth editions are explaining the Middle East revolutions

PARIS, FRANCE / DARMSTADT, GERMANY: The unparalleled recent events in the Middle East have offered newspapers an opportunity to make use of their youth pages and supplements to explain a complex situation. The World Association of Newspapers and News Publishers (WAN-IFRA) have gathered some examples from around the world. 9 Mar 2011 06:02

Intercontinental Advertising CUP and Creative Summit - with a touch of music

ISTANBUL, TURKEY: Here's a conference with a difference... There will be presentations, of course - but there will also be the sound of a violin in the Congress Hall of Conrad Hotel in Istanbul during the Intercontinental Advertising CUP and Creative Summit this month. 1 Mar 2011 09:33

Leo Burnett sponsors Dubai Lynx Student Academy

DUBAI, UAE: For the third year, the Dubai International Advertising Festival is joining forces with Leo Burnett to form a dedicated Academy for 20 students from across the Middle East and North Africa, offering a unique intensive three-day educational programme during the regional annual advertising and communications festival that will take place next month. 23 Feb 2011 12:01

Intercontinental Advertising CUP and Creative Summit programme announced

ISTANBUL, TURKEY: The organisers of the Intercontinental Advertising Cup and Summit have announced the speakers and programme for the event, which is due to take place in Istanbul over two days - 11-12 March 2011 - at the Conrad Hotel Istanbul. 21 Feb 2011 11:03

Lisbon to host Eurobest 2011, 28-30 November

LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal. 9 Feb 2011 09:03

The potential of added value promotions

[Ed Hughes] LONDON, UK: Brands and retailers are benefiting from added value promotions, but for marketers looking for a longer-term gain and less of a tactical quick win, there has been a resurgence of the more traditional promotional methods. 31 Jan 2011 10:50

ADC announces 90th Annual Awards Advertising, ADC Hybrid juries

NEW YORK, US: The Art Directors Club (www.adcglobal.org) has announced the full Advertising jury of leading creatives and educators for the ADC 90th Annual Awards, which is open for entries at www.adcawards.org. The jury includes Ivan Johnson, executive creative director, Network BBDO, Cape Town. 24 Jan 2011 10:05

Mobile couponing best practices and guidelines

NEW YORK, US; LONDON, UK; SINGAPORE; SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has published Guidelines and Best Practices in Mobile Price Promotions. 7 Jan 2011 10:15