RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
Famous Brands, which owns Steers‚ Wimpy and Debonairs, plans to open 243 new restaurants in the coming year after reporting record turnover and profit for the year. It is also planning to enter Angola and Ghana.
The recently released A.T Kearney African Retail Development Index ranked the top 10 countries in sub-Saharan Africa for retail expansion and highlighted Rwanda, Nigeria, Namibia, Tanzania and Gabon as Africa's most attractive markets for retailers looking to expand.
Africa is fast becoming the 'New Frontier', bucking the trend of stagnant world markets. Its population of almost one billion people comprises a rapidly expanding middle class with ever-increasing wealth and disposable income.