Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
By Peter Harvey 31 Oct 2013 12:11
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Some people seem to think that South Africa is the king of oddities and curiosities, particularly when it comes to the many schemes aimed at fleecing unsuspecting and gullible consumers of their money. But there are oddities all over Africa and there just as many crooks, thieves and scammers in other parts of Africa as there are in South Africa.
By Paddy Hartdegen 4 Jul 2013 12:25
It is true that a good customer experience will lead to more business, or better "word-of-mouth marketing." Certainly, we all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare.
By Deon Scheepers 3 Jul 2013 12:26
As more and more companies line up to enter Africa, the world's second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.
By Ian Henderson 12 Mar 2013 10:31
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
The Malawi Communication Regulatory Authority (MACRA) has changed the rolling out of services of what is expected to be Malawi's fourth mobile phone service company, CELCOM.
By Gregory Gondwe 8 Oct 2012 09:28
The National Bank of Malawi (NBM) has challenged Malawi's business journalists to be relevant as Malawi is undergoing economic hardships.
By Gregory Gondwe 27 Sep 2012 10:06
Telecoms Networks Malawi (TNM) Limited has announced that it will be increasing base tariff by an average of 19.5% from 1 August 2012 in order to be able to fulfill its plans to expand its coverage and upgrading the older infrastructure by investing more that US$20 million per annum over the next five years.
By Gregory Gondwe 26 Jul 2012 10:21
Research organisations are constantly updating figures tallying how many branded messages are being pushed at consumers. In South Africa, we are currently being bombarded with around 900 branded messages per week. What is even more staggering is that only four of those messages break through the increasing advertising clutter to generate top-of-mind awareness.
By Jason Stewart 28 Jun 2012 14:51
I'm going to be sharing my agency's step-by-step process on how to effectively deal with negative word of mouth (WOM). In my previous article I looked at sustained negative WOM. This article focuses on situational WOM and outlines a five-point plan to counter negative perceptions that are being spread.
By Jason Stewart 13 Jun 2012 10:05
If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science.
By Banele Rewo 7 Jun 2012 11:20
Blantyre Newspapers Limited (BNL) has launched a fifth title after the first issue of an exclusively business newspaper called The Business Times hit the streets last week.
By Gregory Gondwe 10 Apr 2012 14:26
Malawi Switch Center Limited (MALSWITCH) which provides and maintains an infrastructure of electronic payment solutions in Malawi, including the system used by the country mobile phone service providers, has rebranded.
By Gregory Gondwe 16 Feb 2012 12:14
Malawi's mobile phone service provider, Telekom Networks Malawi (TNM) has partnered with Emitac Mobile Solutions (EMS) to provide BlackBerry services to subscribers in Malawi.
By Gregory Gondwe 12 Dec 2011 09:21
Malawi's donors under the Common Approach to Budget Support (CABS) have asked the country to revive its International Monetary Fund (IMF) program or forget their financial assistance.
By Gregory Gondwe 8 Dec 2011 13:33
Reserve Bank of Malawi (RBM) governor, Dr Perks Ligoya clashed with Paladin Africa Limited, a company that mines Uranium at Kayelekera in the country's northern district of Karonga.
By Gregory Gondwe 1 Dec 2011 14:49
The International Labour Organisation (ILO) has released a report on Malawi which is trying to establish on how monetary policy instruments can be used to encourage Malawi onto a path of employment-generating growth. The report titled Macroeconomic policy for employment creation: The Case for Malawi released last month has identified three policy areas for consideration.
By Gregory Gondwe 2 Nov 2011 12:19
TransUnion, a global credit and information management organisation, has acquired majority shareholding in CRB Holdings Limited, signifying its bold expansion steps into Africa.
By Gregory Gondwe 28 Oct 2011 11:19
The Reserve Bank of Malawi (RBM) has sought assistance from established firms or advertising agencies to provide currency public sensitisation service throughout the country on its behalf after the country has been badly hit by fake currency circulation.
By Gregory Gondwe 27 Oct 2011 13:05
BLANTYRE, MALAWI: Last week Thusday, 29 September 2011 was a special day for local investors when Old Mutual Malawi launched its new subsidiary company, Old Mutual Unit Trust Company.
By Gregory Gondwe 5 Oct 2011 10:02
Malawi's central bank has issued a warning to the country after being severely hit by counterfeit notes of its biggest bill of 500 kwacha, a situation the Reserve Bank of Malawi (RBM) governor Dr. Perks Ligoya has described as undermining the integrity of the national currency.
By Gregory Gondwe 30 Sep 2011 08:38
One of Malawi's two mobile phone companies, Telekom Networks Malawi Limited (TNM), which is incorporated in Malawi as a licensed mobile telecommunications operator has announced a 23% growth which the company has attributed to various innovative product offerings and promotions.
By Gregory Gondwe 12 Sep 2011 10:14
The newly appointed chairperson of the African Association of Central Banks (AACB), Perks Ligoya who is also governor for the Reserve Bank of Malawi (RBM), said he will now fast track the establishment of African Central Bank which has been on the card for some time now.
By Gregory Gondwe 19 Aug 2011 09:38
The President of Malawi, Bingu wa Mutharika's government which had been adamant on devaluing the national currency, the Malawi Kwacha (MK), has finally succumbed to the pressure.
By Gregory Gondwe 10 Aug 2011 11:28
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