RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.
By Ilan Hertz 31 Jul 2013 06:37
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
Last week my mother told me that a gig a month is more than enough for her. Well of course it is Mum, but you're not getting the most out of your virtual life. Trust me, it's so much easier to manage than your real one.
By Tim Wyatt-Gunning 11 Jul 2013 10:31
Some people seem to think that South Africa is the king of oddities and curiosities, particularly when it comes to the many schemes aimed at fleecing unsuspecting and gullible consumers of their money. But there are oddities all over Africa and there just as many crooks, thieves and scammers in other parts of Africa as there are in South Africa.
By Paddy Hartdegen 4 Jul 2013 12:25
It is true that a good customer experience will lead to more business, or better "word-of-mouth marketing." Certainly, we all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare.
By Deon Scheepers 3 Jul 2013 12:26
Scarcely two weeks ago, the Industrial Development Corporation issued an official announcement that not only portrayed the PC industry as a sector in absolute free-fall but also blamed Microsoft's perceived failure to get Windows 8 off the ground as the reason for the decline.
By Tom Manners 10 May 2013 11:35
Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.
By Monika D'Agostino 4 May 2013 07:00