Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
Gamification can make training in the workplace faster, more effective and less expensive.
By Danette Breitenbach 23 Oct 2013 07:58
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.
By Ilan Hertz 31 Jul 2013 06:37
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
Last week my mother told me that a gig a month is more than enough for her. Well of course it is Mum, but you're not getting the most out of your virtual life. Trust me, it's so much easier to manage than your real one.
By Tim Wyatt-Gunning 11 Jul 2013 10:31
Some people seem to think that South Africa is the king of oddities and curiosities, particularly when it comes to the many schemes aimed at fleecing unsuspecting and gullible consumers of their money. But there are oddities all over Africa and there just as many crooks, thieves and scammers in other parts of Africa as there are in South Africa.
By Paddy Hartdegen 4 Jul 2013 12:25
It is true that a good customer experience will lead to more business, or better "word-of-mouth marketing." Certainly, we all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare.
By Deon Scheepers 3 Jul 2013 12:26
Scarcely two weeks ago, the Industrial Development Corporation issued an official announcement that not only portrayed the PC industry as a sector in absolute free-fall but also blamed Microsoft's perceived failure to get Windows 8 off the ground as the reason for the decline.
By Tom Manners 10 May 2013 11:35
Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.
By Monika D'Agostino 4 May 2013 07:00
LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
By David Mattin 22 Apr 2013 09:09
SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
By Ted Leonhardt 20 Apr 2013 12:35
NEWSWATCH: North Korean social media sites (yes, they do have them) have apparently been hacked, reports CNN, and closer to home, the iBurst boss might face arrest, reports TechCentral.
By Rod Baker 5 Apr 2013 07:49
SAN DIEGO, US/ JOHANNESBURG, SA: In the next few years, South Africa will become more interconnected than ever with newly improved wireless communication technologies throughout the country.
By Rachel Greenberg 4 Apr 2013 11:00
NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?
By Paul Anderson 2 Apr 2013 11:24
The future is always bright for any kind of computer-related or especially Internet-related technologies. We can always expect new innovations, but just what sort of innovations can we predict? Here are some of our predictions for 2013.
By Reuben Yonatan 22 Feb 2013 06:27
When you think of having your holiday in a luxury villa, you imagine a lavish home with spacious rooms and shrouded by amazing beauty of nature, right? Most probably, a picture of immaculate shoreline with glimmering blue waters may also comes to mind.
By Will Smith 20 Feb 2013 10:21
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
By Jeanniey Mullen 3 Feb 2013 16:35
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
If you are planning a vacation to relax, enjoy pleasant weather and see the beautiful serene locations with your family or a group, then renting a luxury Caribbean villa can prove to be an excellent choice. A villa will not only provide you a new travelling experience, but also make your stay easy and comfortable.
By Will Smith 10 Jan 2013 10:45
Here are some resolutions for 2013 for you that you, as an employer, may well find useful. Get them right now - and avoid any unpleasant surprises during the year.
By Johan Botes 31 Dec 2012 07:37
SOUTH LAKE TAHOE, US: VPN services, while not pricey, can be perceived as an inconvenient expense. You may wonder if it's worth buying a VPN package when you can just use anonymity services for free...
By Veronica Clyde 27 Dec 2012 07:44
I'm going to be sharing my agency's step-by-step process on how to effectively deal with negative word of mouth (WOM). In my previous article I looked at sustained negative WOM. This article focuses on situational WOM and outlines a five-point plan to counter negative perceptions that are being spread.
By Jason Stewart 13 Jun 2012 10:05
If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science.
By Banele Rewo 7 Jun 2012 11:20
Blantyre Newspapers Limited (BNL) has launched a fifth title after the first issue of an exclusively business newspaper called The Business Times hit the streets last week.
By Gregory Gondwe 10 Apr 2012 14:26
Malawi's donors under the Common Approach to Budget Support (CABS) have asked the country to revive its International Monetary Fund (IMF) program or forget their financial assistance.
By Gregory Gondwe 8 Dec 2011 13:33
The International Labour Organisation (ILO) has released a report on Malawi which is trying to establish on how monetary policy instruments can be used to encourage Malawi onto a path of employment-generating growth. The report titled Macroeconomic policy for employment creation: The Case for Malawi released last month has identified three policy areas for consideration.
By Gregory Gondwe 2 Nov 2011 12:19
Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.
By Issa Sikiti da Silva 7 Oct 2011 09:56
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