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Biz Takeout's

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

Make your brand highly visible with custom printed sports events branding solutions

With the various field sports on the go at the moment, it's the perfect time to highlight some highly visible and brandable sports equipment that will make your brand go that much further...

Issued by Right Stuff 10 Jul 2015 09:51



Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Calling Africa's top bloggers

Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...

10 Feb 2015 09:15

New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

Superbrand Awards partners with Nhume Marketing Communications

The official distributor of Z-CARD Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, Nhume Marketing Communications, has been appointed as the official print partner for the Superbrand Awards.

19 May 2014 09:34

The Ole! Media Group launches HoneyKome

Digital media organisation, the Ole! Media Group has launched HoneyKome a specialist agency, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.

2 May 2014 07:44

Consumer trends publication - Connect with the Continent

Terry Behan, MD of VWV Africa and the Middle East, has recently released a book, 'Connect with the Continent - Understanding key consumer trends across the African Continent right now', to help aspiring businesses build businesses and brands across the continent.

30 Apr 2014 09:19

The legitimacy of authenticity

There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.

By Louise Marsland 7 Mar 2014 09:50

Redefinition rebrands website

Redefinition, a Bulawayo-based marketing, branding and advertising company launched its rebranded website which is focussed on events management.

24 Feb 2014 11:46

Register dotAfrica domains to protect brands

It is said that many brands have been burnt in the past by not thinking ahead and registering domains that could be of value to them in their digital marketing strategies.

20 Feb 2014 08:30

A world-class brand needs a world-class home

African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.

By Golden Muzanago 18 Oct 2013 09:12

The Brand Union Brand Experience Conference: Own Your Brand 2013

The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.

Issued by Brand Union 17 Oct 2013 10:41

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