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Biz Takeout's

Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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The legitimacy of authenticity

There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.

By Louise Marsland 7 Mar 2014 09:50

Redefinition rebrands website

Redefinition, a Bulawayo-based marketing, branding and advertising company launched its rebranded website which is focussed on events management.

24 Feb 2014 11:46

Register dotAfrica domains to protect brands

It is said that many brands have been burnt in the past by not thinking ahead and registering domains that could be of value to them in their digital marketing strategies.

20 Feb 2014 08:30

A world-class brand needs a world-class home

African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.

By Golden Muzanago 18 Oct 2013 09:12

The Brand Union Brand Experience Conference: Own Your Brand 2013

The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.

Issued by The Brand Union 17 Oct 2013 10:41

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

Vic Falls Z-Card pocket guide promotes Zim tourism

As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.

11 Sep 2013 08:32

City Lodge revamps its image

City Lodge Hotels is embarking on an "evolutionary" brand and logo refreshment exercise, starting with its recently-opened Town Lodge Gaborone.

By Nick Hedley 7 Aug 2013 10:05

Five factors to consider in measuring ROI

Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?

By Natasha McClymont 31 Jul 2013 12:00

Entries now open for PromaxBDA Africa 2013

Entries are now open for PromaxBDA Africa 2013 which recognises excellence in on-air promotion, branding and advertising. Compete for the coveted PROMAX Muse and BDA Isis and be recognised as the best in Africa.

22 Jul 2013 11:02

Don Giovanni, opera's bad boy and legendary lover is back

Cape Town Opera and the UCT Opera School continue their exploration of Mozart's mature operas with a theatrically daring take on his thrilling Don Juan adaptation. Thesele Kemane and Riaan Hunter share the title role.

Issued by Cape Town Opera 22 Jul 2013 11:00

Branded Content at AITEC 2013

Launch Factory Experiential was recently requested to present a Branded Content paper at the AITEC Broadcast, Film and Music Africa held in Nairobi.

Issued by Launch Factory 16 Jul 2013 11:44

[Cannes Lions 2013] Cannes Lions introduces Lions Health

CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.

13 Jun 2013 16:13

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