African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?
By Natasha McClymont 31 Jul 2013 12:00
Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
By Donna Rachelson 23 Apr 2013 14:33
The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.
Issued by The Brand Union 17 Oct 2013 10:41
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013 08:32
City Lodge Hotels is embarking on an "evolutionary" brand and logo refreshment exercise, starting with its recently-opened Town Lodge Gaborone.
By Nick Hedley 7 Aug 2013 10:05
Entries are now open for PromaxBDA Africa 2013 which recognises excellence in on-air promotion, branding and advertising. Compete for the coveted PROMAX Muse and BDA Isis and be recognised as the best in Africa.
22 Jul 2013 11:02
Cape Town Opera and the UCT Opera School continue their exploration of Mozart's mature operas with a theatrically daring take on his thrilling Don Juan adaptation. Thesele Kemane and Riaan Hunter share the title role.
Issued by Cape Town Opera 22 Jul 2013 11:00
Launch Factory Experiential was recently requested to present a Branded Content paper at the AITEC Broadcast, Film and Music Africa held in Nairobi.
Issued by Launch Factory 16 Jul 2013 11:44
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
Issued by Alliance Media 15 May 2013 12:24
Want to feel inspired and challenged with new thinking to manage and grow your brand for the future? Attend the ground-breaking Branding for Growth Conference - Engaging with today's consumers and growing your brand!
Issued by Knowledge Resources 13 May 2013 10:01
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