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Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.
Heineken on the ins and outs of local sourcing in Africa

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations...

By Justin Probyn 27 Sep 2017

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 19 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent...

19 Sep 2017

Paul Gabriel.
New economic giants rising in Africa

Africa's economic giants face increasing competition from upcoming Kenya and Ethiopia...

15 Sep 2017

Global companies give Africa a second look
Global companies give Africa a second look

South Africa hosts most of the top companies in Africa, but other countries are coming up, according to the United Nations' Africa Renewal...

By Zipporah Musau 11 Sep 2017

Rewards for multinationals investing in Africa
Rewards for multinationals investing in Africa

Many challenges, greater rewards: Drawing a route to market for multinationals in Africa...

By Stefano Niavas 11 Sep 2017

Launching your brand into Africa
Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection
The second ‘Scramble for Africa' reveals need for IP rights protection

For the second time in history, the African continent has become a focal point for global expansion and brand protection is critical...

By Carla Collett 25 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.
How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

What not to miss at PMA Fresh Connections Southern Africa 2017
What not to miss at PMA Fresh Connections Southern Africa 2017

The seventh annual Fresh Connections: Southern Africa Conference and Trade Show, hosted by PMA, is set to take place at the CTICC in August and includes an expanded trade show with...

30 Jun 2017

The moment that... technology and snacking collided
The moment that... technology and snacking collided

The snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs...

Issued by Kantar TNS 28 Jun 2017

In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Alex Acton, WWC head of Business in Africa.
World Wide Creative expands into Africa

Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia...

11 Apr 2017

Image by 123RF
New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’
Namibia to improve ease of doing business

Namibia is actively improving its business environment, including easing multiple-entry visa requirements for South African business, to encourage more cross-border trade and investment...

14 Oct 2016

Luis de Sousa
New Avis country manager for Mozambique

Avis Southern Africa has announced its appointment of Luis de Sousa as country manager for Mozambique...

11 Oct 2016

4th Addis Agrofood Exhibition in Ethiopia
4th Addis Agrofood Exhibition in Ethiopia

The fourth International Addis Agrofood Agriculture, Agricultural Machinery, Food, Food Technologies and Packaging Exhibition is one of the fastest growing agro-food events...

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'
Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...

23 Sep 2016

Building your brand, one BRIC at a time
Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries...

By Johan Hanekom 1 Aug 2016

Cigarettes and smuggling claims: turning around negative perceptions
Cigarettes and smuggling claims: turning around negative perceptions

Faced with smuggling claims around a client brand, Dharmesh Nagar and his Media Revolution team had to act to protect their client's brand...

By Dharmesh Nagar 29 Jul 2016

Image by 123RF
Savanna Tobacco acquires Remington Gold

Savanna Tobacco has gone shopping and purchased Remington Gold to add to its brand portfolio...

28 Jul 2016

Successful brand experience innovation, tips and examples
Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...

14 Jul 2016

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