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ZambiaCategoriesRadio showsSpecial sectionsRelated sectorsIn the news | TBWA\ Angola engineer flashmobGrocery shopping in Angola recently took a turn from the mundane when shoppers were surprised with a flashmob. TBWA\ Angola engineered the guerilla-marketing stunt for Cerveja CUCA, a local beer manufacturer in the Angolan market. Unsuspecting onlookers were treated to an energetic flash dance... read more 2 Jul 2012 Still time to book EXSA conferenceThe 2012 EXSA Conference takes place from 6-7 February 2012 at the Fairways Hotel, Randpark Ridge, Johannesburg. Amongst its speakers are Hans Bruder, MD of Octanorm, Germany who will discuss the latest trends and stand designs in Europe and Kris Willand, MD of ESG, Melbourne, Australia on... read more 25 Jan 2012 Chicken franchise rolls out new lookclick to enlargeFontana Famous Roasteries recently launched the first of its newly conceptualised roasteries at Sandton City's Food Court. Thirty other franchises will also be redesigned to reflect the new identity of the brand, developed by Espial, over the next few months.... read more 7 Nov 2006 Makeover for insurance administratorclick to enlargeCIB Insurance, an independent partner of Hollard, recently unveiled its new logo, slogan and corporate identity, intended to signal its continued commitment to development, improvement and innovation in the personal and commercial insurance industry. The logo, developed by Wunderman,... read more 6 Nov 2006 A real chill-out loungeclick to enlargeThor Ice is currently constructing South Africa's first Ice Lounge, to be located at the V&A Waterfront from November 2006 for a four-month period. Over the last five years, the company has been using ice carving and frozen product inserts for branding and product display. This... read more 5 Oct 2006 An even more rewarding gym workoutThis summer, new members of health club group Planet Fitness will receive R5 cash back for every visit to a Planet Fitness club and existing members who train regularly will be automatically entered into a competition with prizes ranging from a Seadoo jet ski through to beach holiday vouchers.... read more 26 Sep 2006 Taking celebs to the fairway and the fairway to the streetsclick to enlargeThe final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. The event also hosted the first public screening of Hip Hop Pantsula's new music video for Thlabane/Maftown, which makes use of the urban golf as a theme. Urban golf is... read more 15 Sep 2006 Still relevant, 50 years laterclick to enlargeBona has been recognised as the number one magazine brand in South Africa, according to last week's Markinor/Sunday Times Top Brands Survey, coming out tops among respondents on aspects such as awareness, trust and confidence in the brand. Enthuses advertising manager Debbie... read more 28 Aug 2006 Rewriting the rules of... loungingclick to enlargeBruce Reinders, premium brands marketing manager at SAB Limited, says that the creation of brand icons such as the Miller Genuine Draft (MGD) Big Yellow Couch allows not only for greater brand visibility through applying imaginative iconic symbolism, but propagates awareness of... read more 1 Jun 2006 New look, new pay-off lineclick to enlargePreviously "The Great Soccer Bet", the Soccer 6 brand-positioning statement is changing to "Your Best Soccer Bet" to more accurately reflect the status of the bet in the local soccer betting market. The new look will be launched on Monday, 5 June 2006.... read more 30 May 2006 Uninhibited. Unbiased. Unfettered.The Khuza Awards results are in... and you cannot miss this unusual conference on 4 - 5 May 2006 at Ster Kinekor, The Zone @ Rosebank, Johannesburg. Khuza is a research-based awards programme where South African youth, aged 8 - 22, vote for their favourite ads and marketing campaigns. There are... read more 24 Apr 2006 What's in a name?Nampak recently communicated the brand name change of Twinsoft to Twinsaver Luxury to a targeted female market through cinema, club and gym washrooms in Johannesburg, Cape Town and Durban. The campaign appealed to specific demographic areas by tactfully incorporating examples of recognised landmarks... read more 9 Apr 2006 Flying under new coloursThe re-launch and renaming of Naturelink Aviation, which provides all-inclusive aircraft charter and air tour services, includes a rejuvenated corporate identity and redesigned website. After successfully being in business for a decade, it became evident that giving the company a new fresh look... read more 2 Apr 2006 Stomach is pathway to the heartVWV's brief by McDonald's was to touch the hearts of underprivileged children using the distribution of over 500 000 Happy Meal toys. The result? A series of mini parades aptly dubbed 'Golden Arch Marches'. Spanning a two-week period, a golden 100 marches were staged across the country, led by... read more 16 Mar 2006 Brand aid for Europ AssistanceThe Europ Assistance Group has launched a new brand identity designed to symbolise its global strategic plan through to the year 2010. The new identity has been launched in 33 countries where the Group has a Europ Assistance branded company and replaces the former logo which had not changed since... read more 16 Feb 2006 Always Ultra launches dance competitionFemcare brand Always Ultra has launched a new ad campaign focusing on the brand's core benefit - its quick absorbtion - which allows for freedom of movement. Starcom, Leo Burnett and the Always brand team from Proctor & Gamble developed "Always Keep Movin", a nation-wide search for the country's... read more 19 Oct 2005 Rooibos 'storm in a teacup' cooledThe decade long trademark war over the use of the word 'rooibos' has ended with agreement that worldwide registration of the name will be cancelled as it is a word that has now found its way into the general lexicon. The end of the rooibos word wars follows final agreement between Rooibos Limited,... read more 19 Jun 2005 TPG goes global with TNTMail, express and logistics company TPG will operate globally under the brand TNT for all its activities from 2006. TNT Express, which has recently celebrated 30 years of service in South Africa, is part of this group which presently serves over 200 countries. Tim Steel, country general manager, TNT... read more 25 Apr 2005 Woolies kids 'mooving' onEnterprise IG has designed an entirely new range of packaging for the Woolworths Children's Ayrshire range featuring the 'animated cow', an easily recognisable character icon. The packaging for this range of diary products has been designed to have significant shelf impact, attracting 'tweens' (ages... read more 18 Apr 2005 New identity for Primedia's newest divisionThe corporate identity and name generation for Primedia's new division, Primedia Unlimited was handled by brand identity and design specialist, Signalroom, which is now working on the brand identity for several of the companies in the new Primedia Unlimited stable. Ken Varejes, Primedia Unlimited... read more 7 Feb 2005 Enterprise IG expands into EgyptEnterprise IG has extended its reach into Northern Africa through a joint venture with leading Egyptian management consultancy LOGIC Consulting Group to form LOGIC Enterprise IG. Situated in Cairo, LOGIC Enterprise IG will offer a full portfolio of brand strategy, design and engagement services,... read more 2 Feb 2005 New book on branding to hit the shelves soonA new book from Zebra Press which deals with the most important legal aspects of branding, will hit the bookstores in March. 'The Law of the Brand' by Hans Muhlberg, is a practical, easy-to-read and at times light-hearted book, aimed at the small businessman; the lawyer who doesn't specialise in... read more 30 Jan 2005 Rooibos fight hots upThe Western Cape government had appointed a team of "the finest patent lawyers in the country" to lead the fight to reclaim the "rooibos" name in the US, Lynn Brown, the province's minister of finance, economic development and tourism, said yesterday. She said in her first budget address that the... read more 9 Jun 2004 IMC's branding mission to the USThe International Marketing Council of South Africa (IMC) is putting together a branding, trade and investment mission to the US in June, spearheaded by 30 top South African business executives. If you'd like to find out more, and perhaps join the programme, read through their mission brochure -... read more 15 Apr 2004 Standard Bank consolidates its subsidiary brandStandard Corporate and Merchant Bank (SCMB), divisions of Standard Bank that had their own brand identity, are now being brought under the Standard Bank brand. SCMB will be known as the corporate and Investment Banking division. Asset finance division, Stannic, will be known as the Vehicle and Asset... read more 7 Mar 2004 Top Brands QuizA fun interactive quiz that prompts for the names of 100 top brands has been sent around the industry by email. Bizcommunity would like to feature this quiz. If you know the origin or author of this quiz, please email document.write('editor@bizcommunity.com');editor@bizcommunity.com: ziuQ dnarB... read more 16 Feb 2004 Google Global Brand of the YearPopular search engine Google has been named Global Brand of the Year in Interbrand's Brandchannel ranking for the second year running. Readers were asked to vote for the brands that had the most impact on them in 2003. Apple Computer came in second while the Cooper's Mini motorcar jumped from 11th... read more 4 Feb 2004 Proudly SA brand awareness on the increaseThere's been a 17% increase since the previous quarter in the number of people who are aware of having seen the Proudly South African logo, and enthusiasm for the campaign and its benefits is very high, even amongst people who have not necessarily been aware of the logo on the products that they... read more 3 Feb 2004 Barclaycard to use ManU brandingBritain's largest credit card lender, Barclaycard, has been granted the rights to use football team Manchester United's branding on their credit cards worldwide, except in the UK and Singapore. With the imminent launch of the card in Ireland Barclaycard will market the service using direct marketing... read more 8 Jan 2004 Court orders blackout of bleach brandThe Cape High Court has found FAM Products guilty of trademark infringement and ordered them to stop selling their All Blax brand of household bleach or using the trademark. The judge ruled that FAM had chosen the name All Blax to benefit from the popularity of Albion Chemical Company's 45-year-old... read more 4 Dec 2003 |
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