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Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

Make your brand highly visible with custom printed sports events branding solutions

With the various field sports on the go at the moment, it's the perfect time to highlight some highly visible and brandable sports equipment that will make your brand go that much further...

Issued by Right Stuff 10 Jul 2015 09:51



Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share

The board of Tiso Blackstar Group SE (Tiso Blackstar) has announced the completed acquisition of Times Media Group Limited and 22.9% of Kagiso Tiso Holdings...

8 Jun 2015 09:34

Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Calling Africa's top bloggers

Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...

10 Feb 2015 09:15

Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Do Tanzanians care where it's from, how it's made or who drinks it?

By Cobus van Zyl 28 Oct 2014 14:06

New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

Top employers to speed-date with Nigerian, Kenyan talent

Homecoming Revolution will host a range of Pan-African employers at the first-ever Talent Speed-Date event to be held on the 22 August 2014 at the Hilton Hotel in Sandton.

8 Aug 2014 10:42

Superbrands Tribute Event recognises 86 top brands

The recent Superbrands Tribute Event 2014 in Kampala, Uganda, saw Superbrands East Africa, an affiliate of London-based Superbrands UK, recognise 86 brands across the region.

25 Jun 2014 08:08

The legitimacy of authenticity

There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.

By Louise Marsland 7 Mar 2014 09:50

VWV rolls out OBYS Kenya campaign

Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.

31 Oct 2013 13:18

The Brand Union Brand Experience Conference: Own Your Brand 2013

The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.

Issued by Brand Union 17 Oct 2013 10:41

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

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