Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
By Evan-Lee Courie 25 Mar 2013 11:17
Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands.
19 Feb 2013 10:48
Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.
31 Oct 2013 13:18
The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.
Issued by The Brand Union 17 Oct 2013 10:41
Nation Media Group, reportedly East Africa's largest media house, has revamped the Daily Nation website. The revamped site was launched to bloggers at an event on Wednesday, 14 August 2013, in Nairobi.
16 Aug 2013 12:27
City Lodge Hotels is embarking on an "evolutionary" brand and logo refreshment exercise, starting with its recently-opened Town Lodge Gaborone.
By Nick Hedley 7 Aug 2013 10:05
Launch Factory Experiential was recently requested to present a Branded Content paper at the AITEC Broadcast, Film and Music Africa held in Nairobi.
Issued by Launch Factory 16 Jul 2013 11:44
Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari.
21 May 2013 12:40
Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
Issued by Alliance Media 15 May 2013 12:24
With a strong presence in seven African countries, Launch Factory's award-winning Branded Content Division is rapidly expanding and creating new opportunities for advertisers.
Issued by Launch Factory 9 Apr 2013 10:47
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