EAST AFRICA
[Walter Wafula] Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda. 4 Nov 2009 09:12
EAST AFRICA
[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45
EAST AFRICA
When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 30 Sep 2009 13:35
EAST AFRICA
HKLM Cape Town have developed a new corporate identity for Tanzanian attorneys/advocates, Mawalla Advocates. The project included creating the brand strategy, new brand identity and visual language with applications to new stationery, a corporate brochure and signage with future roll-outs including a new website and environmental branding principles. 21 Sep 2009 07:21
EAST AFRICA
Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers. 25 Aug 2009 17:11
EAST AFRICA
[Richard Mukoma] The current political standoff and intolerance is threatening to erode the major economic gains that Kenya has achieved over the past five years. Not only is the situation affecting logistics within the country, it is also affecting our hard-earned international image. 19 Aug 2009 10:13
EAST AFRICA
[Walter Wafula] Stanbic Bank Uganda has changed its slogan - “Inspired. Motivated. Involved”, to “Moving forward” in a bid to recognise its customers and serve them better. The bank made the change last week in Kampala, making Uganda the third nation in which the new tagline has been adopted. 18 Aug 2009 10:05
EAST AFRICA
[Issa Sikiti da Silva] When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains. 30 Jul 2009 08:09
EAST AFRICA
The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33
EAST AFRICA
The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33
EAST AFRICA
Despite the onset of the global recession Display Mania is still moving forward in developing new products, i.e. the slimline lightbox and the brand-new econo fabri frame which can also be illuminated. 8 Jun 2009 16:33
EAST AFRICA
A trademark case has reached the Kenyan Court of Appeal, which has now given its ruling. 8 Jun 2009 14:42
EAST AFRICA
[Walter Wafula] Superbrands unveiled the selection methods used in selecting winning brands in East Africa. The criteria was unveiled in Nairobi, Kenya by Superbrands East Africa project director, Jawad Jaffer at the launch of the 2009/2010 Superbrands East Africa. 5 Jun 2009 11:15