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New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.
Ethiopia's emerging wine industry luring consumers locally and abroad

While Ethiopia's Rift Valley wine is targeting more experienced wine drinkers, foreigners and high-end restaurants, its Acacia range is aimed at an emerging Ethiopian wine-drinker…

19 Jan 2017

Ericsson, Grundfos launch drinking water 'ATMs'
Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...

23 Sep 2016

Building your brand, one BRIC at a time
Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries...

By Johan Hanekom 1 Aug 2016

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Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Successful brand experience innovation, tips and examples
Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...

14 Jul 2016

Leading brands in Africa compete for top social media spot
Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...

Issued by Ornico 11 Jul 2016

Ethiopian soleRebels store, Barcelona, Spain
Green shoe brand helps Ethiopia walk tall

Founder of soleRebels aims to show how Ethiopia can develop while protecting its environment and culture...

By Megan Rowling 28 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique
Coca-Cola unveils new $130 million bottling plant in Mozambique

President of Mozambique and The Coca-Cola Company chairman and CEO open fully-automated, world-class bottling plant in Mozambique...

20 Jun 2016

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#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

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#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

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Uber launches in Uganda

Uber launches in Kampala, Uganda as city 462 in Uber's global network and a growing list of smart African cities to offer Uber...

4 Jun 2016

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Welcome to Jozi, Africa!

Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...

1 Jun 2016

Philips Community Life Centre
Brands can build capacity in communities

Philips and UNFPA collaborate to transform lives with a second Community Life Centre in Mandera County, Kenya...

1 Jun 2016

#AfricaDay: Call for new thinking about Africa
#AfricaDay: Call for new thinking about Africa

Nurturing and encouraging a different way of thinking by Africa's thought leaders - and about Africa by the rest of the world - was emphasised...

26 May 2016

Flower show for Africa
Flower show for Africa

A new flower show has launched in Cape Town, South Africa, for 27-30 October 2016...

26 May 2016

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Cheers! Vasari acquires KWV

Vasari acquisition of KWV set to transform African spirits market...

16 May 2016

Emojis take centre stage in TLC's new brand campaign
Emojis take centre stage in TLC's new brand campaign

TLC Entertainment has announced the launch of a new interactive Africa website and 360 brand campaign, including the use of emojis...

4 May 2016

Hello Africa! Tell me how you're doin'!
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Verve cardholders to enjoy improved services in East Africa
Verve cardholders to enjoy improved services in East Africa

Verve International, one of the leading African payment card brands, has announced its official entry into the Kenya market at a launch in Nairobi...

30 Oct 2015

Your customer is not a dummy
Your customer is not a dummy

A few months ago, I came across one of the best documentaries I have ever watched: The greatest movie ever sold. If you haven't seen it, look for it. Morgan Spurlock made a movie fully financed by product placement...

By Esther Karuku 17 Aug 2015

Getting a feel for the luxury market in Africa
Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015

Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share
Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share

The board of Tiso Blackstar Group SE (Tiso Blackstar) has announced the completed acquisition of Times Media Group Limited and 22.9% of Kagiso Tiso Holdings...

8 Jun 2015

Does your brand have what it takes to be a hero at the bottom of the pyramid?
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015

Calling Africa's top bloggers
Calling Africa's top bloggers

Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...

10 Feb 2015

Positioning luxury brands in emerging markets
Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Do Tanzanians care where it's from, how it's made or who drinks it?

By Cobus van Zyl 28 Oct 2014

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014

Top employers to speed-date with Nigerian, Kenyan talent
Top employers to speed-date with Nigerian, Kenyan talent

Homecoming Revolution will host a range of Pan-African employers at the first-ever Talent Speed-Date event to be held on the 22 August 2014 at the Hilton Hotel in Sandton.

8 Aug 2014

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