No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Western Cape Minister of Finance, Economic Development and Tourism Alan Winde impressed attendees at the annual Net Prophet conference last week with news of exciting tech innovations for the province.
By Sindy Peters 24 May 2013 19:00
Following on from the success of the first two programmes run in 2011 and 2012, Orange, the telecommunications corporation, has launched the third Orange African Social Venture Prize. The project promotes social innovations in support of developments that use Information and Communication Technologies (ICTs).
14 May 2013 21:05
African Business magazine teamed up with Microsoft 4Afrika as well as African Regional Intellectual Property Organisation (ARIPO) to lead the Innovative Africa Forum in the format of a roundtable discussion on 27 November in Kampala, Uganda.
Issued by IC Publications 26 Nov 2013 14:32
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Global leader Reed Travel Exhibitions (RTE) has appointed Lloyd Orr Communications, a well-known local agency that specialises in tourism and lifestyle clients, to handle the PR and communications for the launch of Africa Travel Week across the African continent.
Issued by Lloyd Orr 10 Sep 2013 10:23
The rapid growth of Único Bank justifies this award to João Figueiredo, chairman and CEO of Único Bank, and has captured the eye of South Africa financial giant, Nedbank, who recently made an offer to buy a 36.4% stake in Único.
30 May 2013 12:10
The fourth annual African Peering and Interconnection Forum (AfPIF), organised by the Internet Society, will be held from 3-5 September 2013 in Casablanca, Morocco. A unique regional forum, AfPIF facilitates discussions on African internet infrastructure challenges.
4 Apr 2013 14:16
The annual Africa Finance & Investment Forum (AFIF), being held 13-14 June in Geneva, Switzerland, is to be organised in close collaboration with the IFC, World Bank and will focus on "Trade for Growth and Development".
Issued by EMRC 27 Mar 2013 10:26
Nobel Prize-winner, Professor Muhammad Yunus, will give a speech in the African Development Bank's (AfDB) Eminent Speakers Series on Tuesday, 12 March 2013 at Salle de conférence Mohamed Majoul, Amen Bank in Tunis.
8 Mar 2013 10:30
Global Knowledge, the global provider of IT and business skills training, have announced it will be holding the BYOD (Bring Your Own Device): A Blessing or a Curse? roadshow across the Middle East and Africa region from 17-27 February 2013. The free to attend roadshow will be conducted by Global Knowledge's BYOD experts and will also mark the first time Global Knowledge will be conducting the roadshow.
11 Feb 2013 10:04
If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. When it comes to branding, the more surface area and visibility, the greater the exposure!
Issued by Right Stuff 30 Oct 2012 10:38
The Technology Innovation and Entrepreneurship Center (TIEC), on Thursday, 18 October 2012, will host a session about social media marketing and trends in Egypt.
17 Oct 2012 13:39
Receive free email newsletter
Tell a friend about us