| 4 Jul 2011 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing
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Reruns at the SABC I think we all know the plot by now: ousted acting SABC CEOs threatening to sue (and yet another payout on the horizon), boardroom skullduggery, cries of political interference (this time at a ministerial level), SABC board members resigning in protest... Can't they find a new script, as this one is getting rather, rather old? How about a sex scandal? Oh wait, we're not really talking about a TV series but the running of our national broadcaster... Could have fooled me. Enough! Simone Puterman ( @SimoneBiz) Managing editorPS The latest Biz Takeouts podcast from the Bizcommunity.com/Chai FM Media & Marketing radio show is now available for your listening pleasure. Responses to this column welcomed in our online editor's column archive. Follow Bizcommunity on Twitter at @Bizcommunity and join us on Facebook at www.facebook.com/Bizcommunity. Please send all South African marketing and media news to marketingnews@bizcommunity.com, international news to internationalnews@bizcommunity.com and opinion pieces to contributors-marketing@bizcommunity.com.Top stories
Special focus on media freedom
 [Phillip de Wet: @phillipdewet] Nearly three months after he was shot by Libyan government troops near Brega, a ceremony in Johannesburg remembered photographer Anton Hammerl and reflected on his life and work - and his quest to tell the truth about conflict, despite the dangers. Read more >>
 The ANC's recent decision to extend the deadline for the Protection of Information Bill (PIB) from 24 June to 23 September 2011 and the proposed amendments announced by ANC MP, Luwellyn Landers, at a meeting of the ad hoc parliamentary committee dealing with the legislation, have been welcomed by the Johannesburg Press Club. Read more >>
Marketing
 [Chris Moerdyk: @chrismoerdyk] It has been quite fascinating to see how much support Vodacom CEO Pieter Uys has received these past few days, in spite of his network leaving hundreds of thousands of its customers up the creek without a signal. The affable Uys has proved beyond any shadow of doubt that there is enormous power in apology. And that showing a bit of humility doesn't lose face but rather gains brownie points. Read more >>
 [Banele Rewo] One would expect a huge brand like Hansa Pilsner to dismiss recommendations from the ground and sit pretty well on its laurels. They probably have intensely educated marketing experts in their offices studying markets and executing "solutions" around the clock... Read more >>
 Last week, the Bizcommunity/Chai FM Marketing & Media radio show, hosted by Kevin Fine between 6pm and 7pm on 101.9 FM in Johannesburg, focused on technology and the future of marketing in digital form. The podcast is now available. Read more >>
2010 FIFA World Cup
 [Dr Nikolaus Eberl] Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for. Read more >>
Advertising
 [Oresti Patricios] The mobile industry is perhaps the most hotly contested brand space in South Africa, if not the world. In looking at advertising and branding in SA's mobile industry market for the first four months of 2011, Vodacom went red, Cell C saw red and MTN just kept on growing its brand value. Read more >>
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 [Patrick Carmody] As a brand leader do you have a map of your optimal brand experience? Does your team have an ideal vision for each part of your brand experience? Do all of the 'shapers' of the brand experience understand the part that they play in executing against this vision? Read more >>
 [Jo Duxbury] In case you missed it: If your business is on Facebook, Twitter, LinkedIn or any of the other social media platforms, you are officially a publisher. The barriers to using media to promote your company - or yourself - have been largely removed. And these days, everyone is a publisher. Read more >>
Cinema
CSI
 [Matt Rose] South African consumers, like other westernised nations, are all too familiar with products and brands that seem to be affiliated with certain 'causes'. Don't get me wrong; I am not against philanthropy or charity, but after being exposed to Slovenian philosopher Slajov Zizek's commentary on this issue called "first as tragedy, then as farce", I felt deeply disturbed by this global marketing trend. [video] Read more >>
Design
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Direct Marketing
 [Issa Sikiti da Silva: @sikitimedia] Direct mail is not dead and is not on life support, DMA CEO Brian Mdluli said on Thursday, 30 June 2011, amid fears that direct marketing - a lucrative industry with R15 billion spend (2009 figures) - is feeling the pinch as the CPA starts to 'reclaim its territory'. Mdluli was a panellist at the Journal marketing debate, hosted by Future Group in association with Absa and Sappi. Read more >>
 [Mike Silver] When Christian Bale donned his plastic body suit to fight Gotham City's evil-doers, he was near invincible in his vigilantism crusade. In an environment fraught with corruption, inefficiency and lack of service delivery, Batman's approach was really a last resort for a desperate city in search of freedom. Read more >>
 [Rafi Leigh] Real-life business experience appears to be sending the marketing industry an unmistakable message - the trend to experiential marketing and in-store theatre is not simply a short-term response to recessionary trading conditions. It's the new reality. Read more >>
Education & Training |  |
 [Tiffany Markman] Dear Sir/Madam. Hi there. Greetings. Howdy. Howzit. Dear Beloved. However you choose to kick off your business emails, there's a message there. And that message is the very first impression your reader gets. So you may as well get it right. Read more >>
 [Douglas Kruger] Stories are the stuff of persuasion. Experienced communicators hoard good ones like gems. Carefully crafted, they can engage interest, illustrate ideas and elevate important points. They are the nutrition that makes a presentation worth absorbing. Read more >>
Events & Conferencing
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Magazines
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 [Issa Sikiti da Silva: @sikitimedia] The SABC is once again sailing deep into troubled waters - a repeat show that threatens to compromise its fragile stability. As board member Peter Harris abruptly resigns and director of news Phil Molefe 'controversially' replaces Robin Nicholson as acting CEO, the media is bracing itself once again for episodes of court battles, more political interference, more resignations of board members and huge payouts. Read more >>
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 [Gill Moodie: @grubstreetSA] Media24 has been much in the news lately, what with various rounds of restructuring and retrenching. So a tumultuous time for the media company and that's not even the half of it, as it has also weathered the very troubled installation of a new IT system that governs its distribution and subscription systems. Koos Bekker, CEO of Media24's parent company, the global giant Naspers, tells Bizcommunity why the new system was a "bloody mess", how they've remedied the situation and why the company sees the tablet as a total game-changer. [ poll] Read more >>
[Chris Moerdyk: @chrismoerdyk] When foreign media such as the Christian Science Monitor suggest that South Africa's news media lacks substance, I don't for a minute believe that "substance" is the right word to use. The word we are looking for is "courage." Read more >>
 [Angelo Coppola: @angelo2711] I was reading Chris Moerdyk's take on South African media and, while he has a point on the substance or courage issue, I'd suggest that the mainstream media could learn some valuable lessons from the much-maligned business-to-business (B2B) or trade media. Read more >>
 [Herman Manson: @marklives] Andy Davis's name may forever be associated with the defunct student magazine SL. It really shouldn't be. The not terribly rebellious and long-dead youth magazine, which he used to edit in the early part of the previous decade, has been properly usurped by the creation of Davis's own publication - the youth-orientated Mahala magazine and website. Read more >>
Mobile
 [Dr KF Lai] Digital marketing has become mainstream. Many decision-makers view online marketing now as an advantage, especially with many businesses depending on a particular web presence and viewing this medium as an essential part of their presence. However, a traditional web presence is no longer enough, especially with more consumers adopting mobile in their daily lives. Read more >>
Newspapers
[Herman Manson: @marklives] Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It's also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma. Read more >>
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Out Of Home |  |
PR & Communications
[Angelo Coppola: @angelo2711] This piece was inspired by an original blog posted by Heather Whaling (@prtini). It got me thinking about the South African PR industry and the way we interact with our clients and, more importantly, how we measure our effectiveness and add value to our clients and meet the PR and reputational management strategies ad goals. Read more >>
Production
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Retail
 [Mike Freedman] I've been reading about the Great Pacific Garbage Patch, an area larger than the US, where abandoned fishing nets, plastic bath toys, computers and plastic pellets wash around endlessly, and wondered if I would find my odd socks and lost pens there. These thoughts propelled me around the socks section of a Cape Waterfront clothing store, grumpily looking for replacement pairs. Read more >>
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Sponsorship
 LONDON, UK: Hydra's One platform combines insights from natural search, paid search and social media to uncover opportunities digital marketers can apply to achieve optimal performance for digital spend. Read more >>
 TOKYO, JAPAN: Return on investment focused media agency ZenithOptimedia has released its 2011 Advertising Expenditure Forecasts revealing interesting shifts in global ad expenditure. Zenith reports that an estimated US$2.4 billion* was knocked off adspend as a result of the turmoil in the Middle East and the earthquake in Japan. Read more >>
More International news...
Marketing
 Oneserv has introduced web-based applications which allow their Credit Providers and Money Masters to perform quick payouts to their customers from their smartphones. Read more >>The good news is that marketing is getting cheaper and even better news is that it is all getting easier. There are a number of reasons, not the least of which is that a lot of smoke and mirrors are disappearing from the marketing environment with focus returning once more to basing everything on the most direct contact possible with consumers. Read more >>Advertising
 Imagine Advertising recently completed a new campaign for Sister Lilian Remedies, aimed at offering help to mothers 24/7. Read more >> Living up to the promise it made when it unveiled its new corporate colours - moulding its business around consumer wants and desires - Vodacom is introducing unlimited music fulltracks to its youth customers. The affordable offering is available at an even further discounted price via its tailored youth proposition: Vodacom Color. Read more >>Advertising agency Lowe Bull Cape Town makes light of the typically stressful experience of buying a car in its latest radio campaign for the Cape Times' newspaper supplement, Drive Times. Read more >> Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books. Read more >> At 30 years of age Matt Cooper is impressively titled 'creative director' at human.kind after being in the advertising agency's employ for a mere two years. Matt found his way to the agency after being self employed for over eight years. Read more >> Adstream has announced the appointment of MediaHost as its exclusive representative for the South African market, launching all solutions across broadcast and print. Read more >> Giant Films' director Robin Goode has achieved the accolade most commercial directors' dream of - recognition by the international awards industry's two toughest award shows, the D&AD Awards and the Cannes Lion International Festival. Read more >> The 2011 Cannes Advertising Awards has seen FoxP2 win a Silver Lion for their Brandhouse Drive Dry "Love To Meet You" television commercial, as well as a Bronze Lion for their Frank.net "What Isn't Coming" radio campaign. Read more >>Branding
 Sports design and advertising specialists, Brand inc Sport, has been working on an exciting task of developing and implementing below-the-line design and branding solutions for the Orlando Pirates Football Club. Read more >>CSI
 This year, VWV celebrated International Children's Day by literally and figuratively warming the hearts of hundreds of children born into a life less privileged. In collaboration with SAB the two companies gave with heart through a blanket drive administered by the Starfish Greathearts Foundation. Read more >> The ECHO for Children Foundation, with the help of their sponsors and talented local artist and social upliftment entrepreneur, Ricky Lee Gordon, undertook the task of painting the walls of Bulelani Day Care Centre in Delft in order to brighten the overall atmosphere of the crèche. Read more >>Digital
Red Cherry Digital & Mobile has been introduced to complete Red Cherry Media's interactive production and airtime offerings, making Red Cherry a true one-stop shop. Read more >>Striata has concluded an agreement with Black Economic Empowerment (BEE) equity partner, First Republic Technologies (Pty) Ltd (FRT) for the purchase of a 25,1% shareholding in Striata SA (Pty) Ltd. Read more >>In terms of the retail industry, e-commerce is bigger and better than ever and if you haven't already realised, there are huge benefits to offering customers the ability to purchase your products online. Read more >>In November 2010, Microsoft launched the Xbox 360 Kinect, providing a "controller-free gaming and entertainment experience", similar to the Nintendo Wii. Fast-forward a mere six months and HelloComputer has created an interaction system straight out of Minority Report - it's called the Flo Browser. Read more >>Education & Training
 Jonathan Lavendar, current third-year student at the Vega Durban campus, received a 'special commendation' for his brilliant work at the prestigious D&AD Awards in London on 16 June in The Artillery Garden at the HAC. Here he was fortunate enough to meet world famous designers including Neville Brody. Read more >>As a consequence of the global economic crisis, managers are being stretched thin as companies restructure in an effort to increase efficiency. It is vital that organisations recognise the importance of developing their managers and foster the ability to think strategically, lead change, create vision, and rally others around it. Read more >> [Anna Ptasinski] "Continuous interaction with consumers will increase their brand awareness and consumer loyalty. A culture of continuous innovation will elevate your brand to be the one preferred within the market. Clever brand activation will set you apart from the vast competition," says Peter Leonard, 3M Global Market Development Manager. Read more >> Every year, CBM Training brings you PACSA - a way to show your dedication to professional development. PACSA 2011 is no different. Read more >>[Janine Lazarus] I'm often sent press releases, despite the fact that I don't work in newsrooms anymore. I suppose old habits die hard... It still astounds me though how much copy comes through that isn't even close to being newsworthy. Read more >> Events & Conferencing
Anglo American Platinum Group Metals has over the last few years explored various avenues in order to tap into innovators pushing the boundaries in terms of developing new products using platinum. These avenues include sponsorship of the Design Indaba and the Innovation Summit to highlight the PGM Industrial Commercialisation Competition. Read more >> Grolsch held an internal event in Cape Town on 14 June at the Grand Daddy Hotel and in Johannesburg on 21 June at the Grill House in Athol Square Sandton. Rain Productions flooded the venues with sleek black furniture and branded coffee tables. Read more >> From 25 to 27 March 2011, event architects Eventworx hosted the Deloitte Consulting Strategy Execution Summit at Sun City. Building on the popular theme of Formula 1, the delegates were divided up into F1 groups - Ferrari, Renault, Merc, Maclaren, Williams, and Redbull. Read more >>Exhibitions
The Exhibitionist cc has a 32SQM space available (R200 per SQM) to rent at our offices, located at Unit 18 Laser Downs, Cnr of Brigatyn & Johan Rd, Laser Park, Honeydew. Read more >>Thebe Exhibitions and Projects has once again united with the Eskom Foundation for the 2011 Business Opportunities and Franchise Expo (BOFE) sponsored by Standard Bank, in a strategic partnership that will provide opportunities to aspiring entrepreneurs and small-to-medium enterprise owners. Read more >>Carol Weaving, Managing Director of the Thebe Exhibitions and Projects Group, was named Top Performing Businesswoman of the Year at the African Access National Business Awards. Read more >> While arctic weather fell over Gauteng this past weekend, dedicated moms and dads braved the sub-zero temperatures and ventured to the Expo Centre at Nasrec to enjoy the Soweto SABC Education Baba Indaba. Read more >> The Look & Feel Good Expo has announced that Clicks has come on board as a major sponsor for the second year in a row. The health, wellness and lifestyle exhibition takes place at the Cape Town International Convention Centre from 16 to 18 September, and at Joburg's Coca-Cola dome from 7 to 9 October. Read more >>Magazines
 YOU Exam Help! and Huisgenoot Eksamenhulp magazines on Life Sciences are the third in a series designed to help Grade 12 learners with their final exams and, like the other magazines, they include six exam papers (as well as the answer sheets) and helpful tips on how to efficiently tackle exam papers. Read more >> Multi-talented Daniel Wessels can now add 'hottest man in the country' to his list of accomplishments. Read more >> John Brown Media has announced that it has added Discovery magazine to its rapidly expanding portfolio of blue-chip clients. Discovery marks the fourth custom publication in its prolific stable, as John Brown continues to establish a formidable position in the local custom publishing industry. Read more >>Mobile
The mobile RICA deadline was recently extended to 30 July 2011. Here is how to check whether you are safe come 1 July. Read more >>South African companies that want to make the most of the mobile channel for marketing need to shift away from the interruptive tactics they used in the past towards using mobile technologies to interact and engage with customers. That's according to Diane Charton, managing director at Acceleration Media. Read more >>Out Of Home
 Barry Sayer, CEO of outdoor advertising company, Continental Outdoor Media, was unanimously elected as President at the recent 52nd annual General Assembly of FEPE International. FEPE International (the Fédération Européenne Publicité Exterieur) is a worldwide association of outdoor advertising companies. Read more >> Being remarkably durable and able to withstand some of the most brutal and severe weather conditions, Expand a Sign's branding material has done it all: from Hurricane Katrina to the Sahara Desert and even a North Pole expedition. Read more >>PR & Communications
Nevasha Naidoo, the founder and director of Platinum PR, was awarded the Silver Task Award on Saturday, 26 June, by the Durban University of Technology (DUT). The award was presented in recognition of her outstanding achievements in the business world. Read more >>Printing |  |
 Every month Fishwicks will be asking a question relating to an article that they have published. Answer it correctly, and you will enter the random draw for the R20 000 worth of printing being given away every second month. Over the six months they will be giving away R60 000 worth of printing in total! Read more >>Production
 The latest instalment of the Hansa 'Vuyo' series of ads is hitting our screens and contains a few interesting faces. The ads revolve around the free-thinking and loved Hansa hero, Vuyo, who drifts off into thought about the success of his business ventures, all based on some everyday event. Read more >>The TVC produced by Frieze Films for POWA, 'Waking Up the Neighbourhood', achieved finalist status in four categories in Cannes last week and netted a Bronze in the Promo & Activation category, as well as a Silver in the Film category. This follows a win at One Show. Read more >> Young Propeller Films director Garon Campbell's AFDA produced short film "Our Ship" had won the Special Jury Prize at the 2011 Seattle International Film Festival. His fourth year commercial for Ster Kinekor "Vision Mission" was also shortlisted for a Young Directors Award. Read more >> Commissioned by Halo Advertising, Fresh Eye Productions and its director Dani Hynes were tasked with bringing to life the emotion associated with your first car and the lingering effect it has on the rest of your life. Read more >>Radio
Heart 104.9FM in association with local non-profit organisation (NPO) Newkidz on the Block and the MySchool Fundraising Programme, is aiming to raise awareness for another worthwhile cause by completing an 'extreme makeover' of part of a children's home in Khayelitsha, an impoverished township located outside Cape Town. Read more >> Good Hope FM will kick off its 46th birthday celebrations on Friday, 1 July, and to keep this 'iconic' station connected to Cape Town, it will broadcast from various iconic spots across the Mother City and invite some of Cape Town's 'iconic' personalities to join them on air. Read more >> Music Channel MTV Base has partnered with Gagasi 99.5FM, DStv Compact and Velti Events & Hospitality in hosting an event at the Vodacom Durban July for the first time this year. Read more >>From Monday, 2 July, East Coast Radio will be boasting a new line-up that brings some fresh talent while keeping some of the old favourites. Read more >>Recruitment | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
Proposed changes to labour legislation in South Africa have got HR professionals shaking in their boots - or shaking their fists - but few have had the courage to turn and confront the issue head-on and to ask how they can best respond to the perceived threat. Read more >>Research
 Business leaders, marketers and market researchers have the opportunity to play an incredibly important role in the future of humanity and the world we live in. The opportunity is not only to make businesses and brands sustainable, but to inspire more sustainable behaviour in customers and consumers. Read more >>New Nielsen study examines what women around the world watch and buy, and their outlook for the future. Read more >>
| | Television | 8.ta | Nando's | National Arts Festival | Sanlam | BMW |
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 [Henrie Geyser: motoring editor] June new vehicle sales were up 12.6% up on the same month last year and 8% ahead of last month according to figures released by the National Association of Automobile Manufacturers of South Africa (Naamsa). Read more >>
 [Henrie Geyser: motoring editor] If you are cruising along in your cheeky little hatch and you see an SUV with a gaping Scooby-style air scoop on the bonnet looming in your rear-view mirror, don't snigger because this ain't just any El Cheapo backyard enhanced family transporter on the way to dropping the kids at school. Read more >>
More Motoring news...
 [Brian Berkman: contributing editor, travel] The Last Word portfolio of guest houses epitomises all that is good about the boutique travel experience. These homes-converted-into-deluxe-stays provide such a high level of warmth and personal comfort that I'm hard-pressed to rather opt for a large, even five-star hotel when a Last Word property is as convenient. Read more >>
 Regus finds fitness-fanatical South Africans hide swimsuits under corporate clobber... They also might be found to be hiding anything from embroidery work (yes, you read correctly) to a coffee machine (and you read correctly again). Read more >>
More Travel news...
 Jon Savage, this week, launches his weekly SA Music Industry Podcast - a guide and tool aimed at helping South African bands, artists and industry people understand more about the music industry. Read more >>
 [Jordan Scott] I had thought myself not "the ballet type" being a rough and tumble kid and loving the script of a performance had me thinking that I would like it at most, but wouldn't find it extraordinary. However, I knew that the only way to find out would be to actually go. Little did I know I was completely mistaken as to how much I would actually enjoy it. Read more >>
 [Jordan Scott] We Capetonians have been incredibly lucky to receive so many amazing international bands lately and the Irish trio that graced the stage of the Grand Arena was no exception. I cannot speak for the Joburg folk, but the show The Script put on for us was something that I will never forget. Read more >>
More BizLounge news...
- Clicks to host health zone at Look & Feel Good Expo - more info
- The Oyster Box signs with marcusbrewster - more info
- go4word to manage publicity and social media for G.I Lean - more info
- InneSense to sponsor 2nd Cellar2Cellar Trail Run & Wine Experience - more info
- Starcom South Africa wins GSK - more info
- Double new business win for Saatchi & Saatchi Cape Town - more info
- Barry Sayer appointed as president of FEPE International - more info
- Toshiba appoints new regional general manager - more info
Featured jobs Looking for a digital guru MD to lead the new generation digital agency. You live and breathe digital. Accountable and highly strategic. Experienced go-getter. Read more >>
 Rogue Brand Agency is looking for a mid to senior designer with outstanding creative talent, brand design and advertising experience. Read more >>
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An administrative guru, operational whizz, technological expert, organisational demon, magician, keyboard terrorist and mind-reader who is presentable, highly energetic, honest, funny and extremely personable will secure this life-changing role. Read more >>Top online agency looking for a talented and experienced Flash designer to start as soon as possible. Advanced web design and layout skills and in-depth experience with Flash required. Read more >>Rocketseed is looking for a Product Support Manager with a customer-centric attitude to join its head office in Fourways. Read more >>Senior creative, Johannesburg.
Five years+ marketing and advertising experience
Strong conceptual and strategic thinking.
Understanding of digital/traditional agency experience acceptable.
Calling creative directors/art directors/copywriters.
TRIGGER/ISOBAR Read more >>A well-known large corporate within the healthcare industry is looking to hire a brand manager to focus on the Investment side of their business. An insurance and/or investment. Read more >>
Click here to customise your jobs section
- Web writing and SEO SA Writers' College - Countrywide, 5 July
- So you want to hire a millenia? - Johannesburg, 5 July
- Celludroid sci-fi/anime/fantasy film festival Flamedrop Productions - Cape Town, 5 July
- Springbok Nude Girls live Crow Entertainment - Pretoria, 9 July
- Performing arts training workshop Celebrity Cherubs - Rosebank, 9 July
- Conflict management Business Development Centre of Excellence - Centurion, 11 July
- The power to change everything Kabbalah center - Parkview, 11 July
- Finwrite - Johannesburg, 11 July
- Implementing the consumer protection act Front Foot - Johannesburg, 13 July
- Ethics in the workplace Competency Services - Johannesburg, 13 July
Click here to customise your events section
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