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Pendoring winners get ready to blog the Big Apple

29 Jun 2011

As part of the 2011 Pendoring campaign, the 2010 winners of the Pendoring Prestige Award, Nico Botha (copywriter) and Renier Zandberg (art director) at Ogilvy Johannesburg will share everything about their experiences in New York, which form part of their overseas study trip of R50 000 on their blog dishoeonsrol.co.za.

Pendoring winners get ready to blog the Big Apple

They will be leaving for the US this week for a month. During the first three weeks they will learn more about the American way at the advertising hot shop, Johannes Leonardo in New York and in the last week explore the city.

"The agency, which was established by the former South African advertising creative Jan Jacobs, is well known for its work. We want to use the first three weeks to learn as much as possible at the agency, particularly about new ways to engage and enthral consumers," says Botha.

"Attract the attention of advertising creatives"

"Our entire trip will be documented on the Internet. Via the blog, Facebook, Twitter and YouTube, we will show the public everything we do and will hopefully attract the attention of advertising creatives in particular. The idea is to show them first hand what awaits them should they win the Prestige Award.

Besides the comprehensive coverage via the Internet, Lourens van Rensburg of 7Films is sending one of his budding directors to accompany Botha and Zandberg on their trip to capture their experiences for later use.

"During our last week we will also try and visit some other well-known advertising agencies. This could be another great experience, especially so soon after the Cannes Advertising Festival where American agencies normally win big time," adds Botha.

"As the target market of the whole online campaign from New York is basically the advertising community, obviously much of the content will be focused on the industry. However, to maintain the necessary balance, we plan to do many other interesting things and show them to motivate the industry to put in extra effort with their Pendoring entries this year."