She was previously at the Nielsen Company, where she worked across the retail measurement and consumer research departments, with particular focus on shopper insights. She joins with over eight year's experience in the research industry, supported with many year's experience in FMCG manufacturing on client side.
Commenting on the appointment, Ipsos' CEO, Ian Jeffrey said, "The company in South Africa continues to grow at double-digit rates, particularly in the area of innovation and brand research. She will perform a vital role in maintaining this trajectory."
Campher added that "Many new and exciting industries have emerged over the years, but interestingly enough; the FMCG sector still remains a key role-player in understanding consumer and, more specifically, shopper behaviour. The company has developed solutions to not only measure, but also predict how consumers will behave and has the capability to forecast and measure the impact of these findings."
