30 Nov 2009

 

www.sappi.co.za

www.marcusevans.com

Coming to 2010? Be my guest

2010 is approaching and it presents a golden opportunity to market the country, its people and its services to tourists. But perhaps not everyone is quite as prepared as they might be… Johan Horak, writing in today's edition, has some pointers for guest house and B&B owners, whose important things in life revolve (quite properly) around ensuring issues such as the beds are made properly and the breakfast bacon is crisp. The Internet is not their field, but it is a very effective means to attract overseas guests to their establishments, and Horak has some online marketing tools that should help those in our hospitality industry do just that.

On the mobile front, Eddie Groenewald reckons that more powerful mobile phones and greater use of technology present more opportunities for companies to interact with customers.

Simone Puterman and Rod Baker

PS In this week's Ornico Ad Showcase, we feature TV ads for Coca Cola, Debonairs, Toyota, Kalahari.net and Windhoek Lager, and radio ads for Maq, Motorola, MTN, Nando's and Halls.

Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com.

Top stories



Editorial news

Marketing & Media


What does it take to win a Grand Prix?
In the November 2009 issue of AdVantage magazine, we ask what it really takes to win the highest advertising accolade: a Cannes or Loeries Grand Prix. Luck? Talent? Entering as many awards categories as you can? Sex, drugs and rock 'n roll? Read more >>

Fitness magazine online

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The November/December issue of Fitness magazine is on the shelves and is in digital format available free online. “We've loaded the mag full of great articles that will enable readers to enjoy their holiday indulgence without sacrificing long-term goals and by ensuring that no matter where they go they'll be able to enjoy a daily holiday workout,” says the magazine's publisher and editor, Tanja Carruthers. Download at www.fitnessmag.co.za.

Marketing


2010 marketing strategies for guesthouse owners
[Johan Horak] It's a little more than six months before the 2010 Soccer World Cup and very few South African guest house and B&B owners have adopted new social media such as Twitter and Facebook to promote their businesses. True, you are the owner or manager of a guest house or B&B and the Internet and social media are not your field, but you can use them to attract clients to your establishment. Read more >>

Marketers must look deep into new consumer's soul
[Chris Moerdyk] Quite some time ago, in his book The Future of Advertising, Joe Cappo, the publisher of Advertising Age in the US, wrote about a world of increasingly cynical consumers ignoring more and more the increasing clutter of conventional advertising and simply not accepting or reacting to the same old tired claptrap, gimmicks and shallow come-ons. He was spot on because, that's happening right now. Read more >>

C Squared launches Cream online service for the global marketing industry
C Squared, the UK-based company behind The Festival of Media, M&M magazine and the Nation Branding series of events, has launched Cream “The Innovation Exchange” - a new intelligence service designed for global advertisers, agencies and media vendors. Read more >>

Biko's vital points on marketing trends in 2010
[Issa Sikiti da Silva] Things will not be the same long after the recession has subsided! Memories of the crisis will linger as the ‘wounds' suffered by consumers take time to heal, and a value equation will emerge as many consumers will spend less, and question the value of what they are buying, Lebo Biko, MD of BBDO Consulting SA told delegates at the 2009 Annual Conference hosted by Future Publishing in Illovo, Joburg yesterday, 26 November 2009. Read more >>

How the recession hit different consumer groupings
[Issa Sikiti da Silva] While the recession has negatively impacted on brands and changed consumers' purchasing habits, it is important for marketers to understand that not all consumers have been affected in the same way, Prof John Simpson, of the University of Cape Town, said yesterday, Thursday 26 November 2009, in Johannesburg. Read more >>

Sport Industry Awards come to SA
Launched yesterday, Tuesday, 24 November 2009, the Virgin Active Sport Industry Awards next year will recognise and reward the best the South African sport business has to offer in categories covering marketing, PR, sponsorship, media, advertising and design. Read more >>

2010 FIFA World Cup


Engen launches African Welcome campaign
In the build up to next year's football tournament to be held in South Africa, Engen has launched a TV, radio, print and Internet campaign known as African Welcome. The campaign aims to encourage South Africans to express their support for the 2010 FIFA World Cup under the banner of welcoming the world to Africa. Read more >>

2010 FIFA World Cup is SA's greatest party - LOC
[Issa Sikiti da Silva] Derek Carstens, 2010 Local Organising Committee (LOC) chief marketing officer, told a gathering of marketers in Johannesburg yesterday, 26 November 2009, that the 2010 FIFA World Cup is South Africa's greatest party, and marketers need to get excited about it and take emotional ownership. Read more >>

Special coins minted for 2010 FIFA World Cup
[Nthambeleni Gabara] JOHANNESBURG: The South African Mint Company has minted special gold coins to commemorate the 2010 FIFA World Cup. Several gold coins with the emblem of the 2010 FIFA World Cup were launched at the renovated Soccer City Stadium on Monday, 23 November 2009. Read more >>

Fan fests to take centre stage in 2010
[Dr Nikolaus Eberl] When LOC chief executive Dr Danny Jordaan announced the sites for hosting the official 2010 Fan Fests earlier this week, he referred to the 2006 fan experience at the German fan festivals, saying that “this is where we want to carve the real event experience, outside the stadiums”. Read more >>

We do have 2010 broadcast agreement - SABC
The SABC has responded to the The Star newspaper article ‘SABC's R400m 2010 ruse', refuting allegations in the article that the corporation has used the World Cup as a means to avoid an interdict aimed at overturning a questionable R400 million contract, and that the SABC does not have a broadcast contract with FIFA. Read more >>

FIFA Fan Fest to connect the world
[Proffesor Ndawonde] JOHANNESBURG: With just under 200 days until kick-off to the 2010 FIFA World Cup, FIFA has launched a Fan Fest which will connect football fans globally across South Africa and five continents. Read more >>

First international Fan Fest
Following the success of the FIFA Fan Fests in 2006, when more than 18 million fans gathered at 12 official events and transformed Germany into one of the greatest fan parties of all time, FIFA has announced the 2010 international locations. Read more >>

Advertising


Oh for Ogilvy
2009 has been deemed the most successful year for Ogilvy, with a string of new client wins including Cell C (October), SAA (October), FIFA (October), Castle Lager (October), PPC (September) and Coca-Cola (November). Read more >>

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Celebrating the best of European advertising
Eurobest, reputedly Europe's largest annual awards competition for creative excellence in the categories of TV/cinema, print, outdoor, radio, interactive, media, direct, sales promotion, design, integrated advertising and craft, announced its winners on Friday 27 November 2009 at Beurs van Berlage in Amsterdam, The Netherlands. Read more >>

Nedbank ad takes golf to the streets
The new TV commercial to promote the Nedbank Golf Challenge is designed to dispel the perception that golf is an elitist sport. Read more >>

UFS signs with Cinemark
To reach its adult target market, including potential students, parents of students, donors, alumni and people who belong to university bodies, the University of the Free State is running an advertising campaign from October 2009 - January 2010 at selected Ster-Kinekor screens in Gauteng and the Free State. Sheena Spies, media manager from Ebony Ivory says, “We feel cinema is beneficial for this campaign as it provides a cost-effective means of speaking to this audience in a relaxed environment. In addition to this, cinema offers a captive audience … increasing the efficacy of brand exposure and subsequent recall. The medium also offers a diverse audience in terms of age, race and LSM standing.”

2009 AdFocus winners
The Financial Mail AdFocus Awards, with the theme of “Surviving the recession”, were held last night, Wednesday, 25 November 2009, at the forum | the campus in Bryanston, Johannesburg. Read more >>

Andy Awards jury selected through multiple media
After six weeks of voting across five continents, 25 jurors have been selected from www.electthejury.com for the International Andy Awards to be held on 21-27 February 2010 in New Orleans. Entries are now open and close on 4 January 2010. Read more >>

DDB SA is SA's ad agency of the year
Above-the-line advertising agency DDB SA has been recognised as South Africa's top advertising agency - the agencies' agency of the year - by Jeremy Maggs' yearly hardcover review of the advertising, marketing, design and branding industry - The Annual. Read more >>

AdFocus awards; annual shifts focus
The AdFocus Awards will be held at The Forum in Bryanston, Johannesburg, on Wednesday 25 November 2009, with its theme of “Surviving the recession.” Read more >>

Creative Circle results - September/October
Creative Circle Ad of the Month results for September and October 2009 entries had no winners in the magazine and outdoor categories, and entrants into the experiential need to pay more attention to their entries and how they are packaged. Read more >>

Roger Garlick Award 2010 entries open
The Roger Garlick Award 2010, recognising outstanding innovation in media, has opened for entries and will close on 12 February 2010. Read more >>

BBDO, Top Gunn again
According to the Gunn Report, which combines the winners' lists from the most important award shows in the world, BBDO Worldwide has been named the "Most Awarded Agency Network in the World," again. Read more >>

Branding

    Idea Engineers will grow your brand, reputation & business.  

Nurturing nature and branding
[Thabani Khumalo] Some of the most recognisable, renowned and respected global brands are linked to nature, environment or wildlife. So why have most global corporates conveniently turned to nature for nurturing their brands? How does ‘wildlife do wonders for your image'? Read more >>

Cinema


Films and Publications Amendment Act misunderstood - CEO
[Issa Sikiti da Silva] The Films and Publications Amendment Act, enacted on 28 August 2009 to combat all forms of child pornography and sexual abuse, has been misunderstood by many, leading to erroneous and misleading misinterpretations that sow fear and mistrust in the media community, Film and Publication Board (FPB) CEO Yoliswa Makhasi told Bizcommuity.com this week. Read more >>

Design


Double whammy for Nampak
[ActivRetail] At the recent FTASA (Flexographic Technical Association of South Africa) awards held at the Southern Sun, Johannesburg International Airport, Nampak achieved three awards for two divisions. Read more >>

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Digital

    Your source of digital advertising  

My South Africa wins Gold
CNN's My South Africa global advertising campaign for South African Tourism, was the only the only media owner to collect Gold and one of only two global campaigns out of 24 countries to win gold in the first annual Internationalist Awards for Innovative Digital Marketing Solutions. Read more >>

New mobile technology said to offer advertising potential
Huge Media, launched late last week, has signed a distribution agreement for South Africa with mobile phone technology provider Eyeballs Mobile Advertising, giving it the rights to distribute the innovative mobile advertising technology in South Africa. Read more >>

Times LIVE lives the digital dream
Times LIVE, the new digital home of The Times and Sunday Times, has walked away with top honours in the Publishing Category of this year's Bookmarks Awards presented by the Online Publishers' Association. Read more >>

Direct Marketing


Action Ambro's spears 14 Assegais
Action Ambro's, a specialist response marketing agency, garnered 14 awards at last week's DMASA Assegai Awards sponsored by the South African Post Office, including the Assegai Inkosi Award for the best overall campaign across creative, strategy and ROI out of a total of 89 finalists. Read more >>

Eventing


CityVarsity hosts Media Arts Festival
Cape Town's CityVarsity will be hosting its annual Media Arts Festival for industry professionals, media, friends and family from Thursday 26 November until Saturday 28 November, 2009. Read more >>

Exhibitions


HRDE, HR Africa Summit expos merge for 2010
A major single HR event for South Africa has been formed with the merging of The Institute for International Research (IIR) SA's HR Africa Summit and The Star/Specialised Exhibition's Human Resources Development Expo (HRDE), it was announced this earlier week. Read more >>

Magazines


All the 2009 MPASA PICA winners
Held last night Thursday, 26 November 2009, at Emperors Palace, Johannesburg, the big overall winners at the 2009 Magazine Publishers' Association of SA (MPASA) PICA Awards were magazines Sarie Kos, Woolworths TASTE, Leadership, Sarie and editor Esmaré Weideman. Read more >>

New editor for Marie Claire SA
Aspasia Karras is the new editor of the South African edition of Marie Claire, taking over from Kate Wilson. Karras will join the team on 4 January 2010 and her first issue will be the April 2010 issue, available on the newsstands in mid-March 2010. Read more >>

Top Teen Achiever finalists
The 15 finalists of seventeen's Top Teen Achiever Awards have been announced and are featured in the December issue of the magazine. Readers can SMS or log onto the website to say whom they think should win in each category. The reader's choice stands in line to win R5000 from Standard Bank and other sponsored gift prizes, too. Read more >>

Garden Route magazine showcases area

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The Hugo brothers have published South, reputedly the only quarterly glossy magazine for the Garden Route area. Read more >>

Laureen Rossouw appointed Elle Decoration editor
South African design and décor doyenne, Laureen Rossouw has been appointed as new editor of décor magazine, ELLE Decoration, it was announced yesterday, Wednesday, 25 November 2009. Read more >>

Media

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Safrea members scoop awards
In the past month, two more members of the Southern African Freelancers Association (Safrea) have received international and national journalism awards. Read more >>

Advertisers push the limits
NEWSWATCH: The number of complaints relating to print advertising has increased this year, according to research released by the Advertising Standards Authority of SA, and the reason, believes Andrew Papadopoulos, trade mark associate at intellectual property law firm DM Kisch, is that some advertisers are taking a riskier approach in their advertising campaigns in a bid to reach their audience, reports Business Day. Read more >>

Trevor Ncube appointed AMI co-chair
Trevor Ncube, executive deputy chairman of the South Africa-based Mail & Guardian and founder of the Zimbabwe-based The Standard and The Zimbabwe Independent, has been appointed co-chair of the African Media Initiative (AMI) board. Read more >>

Community TV channels to be chopped?
NEWSWATCH: It looks like a number of community TV stations around the country will be forced to shut down if the experience of Cape Town's CTV is anything to go by, reports IOL, which also reports that the head of the SABC's formal education unit has died, apparently as a result of a domestic dispute. On the 2010 front, it seems some of FIFA's conditions governing the media and their coverage of the event have not gone down well, reports Business Day. Read more >>

Coalition comments on SABC bailout
[Issa Sikiti da Silva] The finances of the debt-ridden national broadcaster yesterday got a vital boost after the government pledged that it will bail it out to the tune of R1.473 billion, R1 billion of which will be available immediately. Bizcommunity.com asked for comment from the ‘Save our SABC' Coalition. Read more >>

SABC bailed out
NEWSWATCH: The national broadcaster is to be bailed out to the tune of R1.5bn, reports Times LIVE - a move that has been slammed by the Democratic Alliance, reports IOL. On the mobile front, Telkom's plans to get back into the cellular market are ‘suicidal' according to an analyst, reports Times LIVE. Read more >>

It's just not cricket
NEWSWATCH: A dispute between The Associated Press and Cricket Australia has led to the media group suspending coverage Down Under for the second consecutive international season, reports IOL. On the cellular front, having sold off Vodacom, Telkom now appears to be planning on getting mobile again, says Business Report. Read more >>

Mobile


Camera need fuels MMS
[Eddie Groenewald] Camera biggest deciding factor in mobile phones; email and mobile Internet growing quickly. Read more >>

SA's Livemobile wins MMA Award
Livemobile, a South African global mobile soccer portal, won the display category for Europe, Middle East & Africa (EMEA) region in Los Angeles last week at the Mobile Marketing Association (MMA) global awards. Read more >>

Use mobile marketing this festive season
Clickatell has published its 2009 Festive Mobile Marketing Handbook online, to help large and small businesses conceptualise, implement and monitor effective mobile sales, mobile marketing, and customer relationship management campaigns this festive shopping season, using the power of SMS. Read more >>

Newspapers


New-look Ilanga launched
Ilanga newspaper recently relaunched all its editions with a new look and feel and a tabloid size format for the weekday editions. Read more >>

Out Of Home


Interactive kiosk web portal gets international gold sponsor
The proposed new South African interactive kiosk web portal, JusTTouchIT - The Forum, has received international support for its intended launch in February 2010. The Australian kiosk solution provider Yeahpoint, which has a small operation in South Africa, has become a Gold Sponsor. Read more >>

KFC billboard catches the early bird

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KFC selected a static Primall package, consisting of four interior billboards within Sandton City's food court, to draw consumers into its Sandton City Food court store for breakfast, by offering a cappuccino for a mere R1, between 6.30 and 10.30am. The campaign launched on 1 October and will run until 30 November 2009. Read more >>

Production


Spier Films calls for scripts
Spier Films is now actively canvassing for projects seeking production finance. It is looking for material that has been developed by experienced producers that it will co-produce, but will also accept submissions from writers who do not have producers. Read more >>

Promotions


Cadbury competition brings tears of joy
The current Cadbury Lunch Bar on pack promotion received over 350 000 SMS entries and 25-year-old Thembi Mahlaba, from Qwa Qwa in the Free State, was randomly selected as the winner of R250 000. Read more >>

Public Relations


Regaining your reputation after the recession: Part 1
[Kate Elphick] Many retail banks have alienated their clients be reacting inappropriately to the recession. In part 1 of this article we look at some of the long-term damage to their brands. Read more >>

Radio


Black and White on Radio Midrand
Radio Midrand community station that broadcasts to Johannesburg and parts of Pretoria has launched In Black and White featuring Douglas Kruger and Fikile Mlauzi for the 9-12 show. Available on 93.8fm, it is a humorous interplay with a signature close “May your coffee cup overflow, may your nurses all wear French outfits, etc.”

Vote for your hero
The Carling Western Cape Ultimate Hero list has been narrowed down to five Western Cape men, selected as the perfect mate by those who appreciate them the most. These mates, together with their partners stand a chance to enter the festive season in style with an all-expense paid luxury weekend stay in the mother city. Read more >>

Sales


Are retailers training consumers into bad buying habits?
[Jonathan Gluckman] Black Friday is a term coined to describe what was the busiest shopping day in the US. Falling the day after Thanksgiving, sales had been known to spike by up to 42% on the day. Read more >>

Sponsorship


More fashion from Audi
African Fashion International's annual Autumn Winter Fashion Week will again be sponsored by Audi South Africa for the fourth year in succession, reputedly making this the longest running and most significant partner of fashion in South Africa. Read more >>

TV


Bun&Bunee, local CG animated
Following its success as the overall winner of the Arts and Entertainment category of Podcast Showdown, sponsored by 5FM, Coca-Cola, Mini and Apple, Bun&Bunee animated shorts will premiere on Saturday 5 December 2009 just before the 7pm news on SABC3. Read more >>

Youth Marketing


Animax launches integrated marketing campaign
Animax has an integrated marketing campaign, utilising an SMS competition, street-pole ads, lanyards, booklets, posters and branded learner timetables, which will be distributed at both high schools and universities. Additionally, the campaign incorporates on-air advertising, an extensive campus radio campaign and MXit clips. Read more >>

Blogs
Are reality shows safe for the mentally fragile?
[Andrew Timm] No, I don’t mean the viewers! The contestants! Like poor old Susan Boyle who rose to fame in the UK thanks to Simon Cowell’s “Britain’s Got Talent” talent show; then conquered world fame thanks to YouTube; and then hit the ground unibrow-first when she came only second and had to accept that she wasn’t what all the media hype led her to believe! Did no-one see this coming? Read more >>
 

Company news

Marketing & Media


Full House Events brings fresh pizazz to local poker after experiencing London's Poker in the Park - Full House Events
Full House Events (FHE) has just returned from the exciting Poker in the Park Festival in London and are ready to share the latest experiential poker trends with the South African poker playing community. Read more >>

Marketing


Scribe-Media - the final countdown - Scribe-Media
With only a month to go, Scribe-Media is counting off the days till 2010 and believes that it will be one of the most eventful economic years ever - a chapter in our country's history which will be written about for years to come. Read more >>

Do you want to maintain and increase your brand equity? - Primedia Face 2 Face
How you market your brand has an influence on the way it is perceived in the market and one definite approach of ensuring your brand maintains shelf space in today's harsh economic climate is by means of the correct distribution channels. Read more >>

Z-CARD breaks through the travel clutter - Z-CARD
Z-CARD's latest offering in its ever-expanding product range, the handy-slim Z-CARD®, is delivering essential information to visitors of two of South Africa's game reserves, Mabilingwe near Bela-Bela and the king of the African reserves, the Kruger National Park. Read more >>

Advertising


Momentum McCann's obsession with rubbish wins awards! - McCann Worldgroup
Momentum McCann's 12 months of hard work and dedication, aimed at revolutionising the image of client Pikitup from a traditional waste disposal company to a 21st century environmental company, has yielded significant recognition in the last few weeks. Read more >>

Steers appoints Promise as BTL agency - Promise
After a three-way pitch, Promise has been awarded the Steers below-the-line business. Part of the Famous Brands stable, Steers has been a part of the South African QSR competitive set for almost 50 years and boasts over 500 restaurants and diners nationwide. Read more >>

Buddy on small screen again for Toyota SA - Draftfcb (South Africa)
Buddy, the handsome canine with attitude, is to star in his third television commercial for Toyota South Africa in as many months. Read more >>

Branding


Interbrand Sampson rebrands Nigerian airline - Interbrand Sampson
When Virgin Atlantic withdrew its operations in Nigeria, the local carrier Virgin Nigeria needed to rebrand - and quickly. Interbrand Sampson was appointed to partner with the company's new leadership to create a new brand for the national carrier. Read more >>

Licence your own addictive soccer board game - Brands & Branding
Could you use a great dice-powered soccer board game as a promotion? Read more >>

Cinema


Catch the big screen magic this festive season! - Ster-Kinekor
The films showcased at cinemas this festive season will cater to different tastes, from the 'edge-of-your-seat' special effects in 2012 to the trials and tribulations of the hopeful starlets in Every Little Step. Read more >>

CSI


Offsetting 2010 impacts - Zoom Advertising
A sustainable initiative - My Tree in Africa - has been launched to give travellers the chance to offset the carbon impact of their flights and do some good in communities. Read more >>

Design


The Open Window makes a clean sweep in the Student category at the recent DMA Assegai Awards - The Open Window
The final year students in the Communication Design Department in collaboration with the marketing department of TUKS took the gold, silver and bronze prizes at the gala event of the Assegai Awards 2009 held on 17 November. Read more >>

Dynamic Designs - ready for 2010 - Dynamic Designs
For Dynamic Designs there won't be time for holidays. Over the festive period they will be kept busy with a multitude of contracts which will have to be completed early in 2010. Read more >>

Digital


[The Digital Edge] Massively multiplayer online role-playing games - Cambrient
In this week's episode of The Digital Edge we take a look at the world of massively multiplayer online role-playing games (MMORPG's) and speak to developers of both local and international MMORPG's to try understand what drives them to create these products. Read more >>

Banner advertising: why do we ignore it? - World Wide Creative
Admit it: you've never really clicked on a banner ad unless it had a sexy girl on it (if you're a guy) or if there was a diamond ring (if you're a girl) involved. Why do we ignore banner advertising as much as we do? Read more >>

HelloComputer appointed by the Channel of Champions - HelloComputer
SuperSport has appointed the creative and award-winning South African digital marketing agency, HelloComputer, to communicate the soul and gameness of the Super Diski PSL brand experience via digital platforms. Read more >>

365 Digital proves click-through rates aren't always the determining measure of campaign performance - 365 Digital
With the recent Bookmark Awards ‘Be Big in Digital' call-for-entry campaign, 91% of entries received as a result of the online advertising were from users who viewed the ad only without clicking on it. Read more >>

Education and Training


The National Credit Act Workshop - CBM Training
There will be an informative one-day workshop in Johannesburg on 04 December 2009 which will focus on how the The National Credit Act affects your business and will also help you determine whether or not your company is in fact a credit provider as defined by Act. Read more >>

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Learn to script, shoot and edit your own story in four days - The Media Academy
After a successful launch in Cape Town, The Media Academy now also offers exciting short video courses in Johannesburg. Read more >>

Eventing


Kadoro enters year four with a thank-you to clients - Kadoro Events & Communications
Forward-looking Kadoro Events & Communications has entered its fourth year in business by sweetening already solid client relationships and potential clients with a celebratory chocolate bar distributed to all. Read more >>

Oasys triumphs at the annual EXSA 2009 Awards - Oasys Innovations
Oasys Innovations, a supplier of infrastructure to the event and exhibition industry, recently won three of the industry's most coveted awards at the annual EXSA Awards held at the Gallagher Convention Centre in Midrand. Read more >>

Global call to "walk for Diabetes" in the UAE - Collyer Lessick & Associates
Walk for Diabetes - a global call for action against diabetes - came alive in Dubai on Friday 13 November as over 4 000 UAE residents took part in a 3.1km walkathon. Collyer Lessick International (CLi) was called upon to plan, organise and implement the initiative. Read more >>

Propak displays trends for the future - Oasys Innovations
Propak Africa, the packaging, processing, printing, labelling and plastics exhibition, took place at the MTN Expo Centre in Nasrec in October. Specialised Exhibitions contracted Oasys Innovations to supply carpeting and shell scheme for the event. Read more >>

Poker for Purpose has a really big heart - Full House Events
Full House Events is showing just how big its heart is through its newly launched Poker for Purpose - poker events that raise money for the greater good. Read more >>

Oasys supplies antique fair - Oasys Innovations
Several hundred people attended the South African Antique Dealers' Association's 46th Annual Antique Dealers Fair at the Wanderers Club. Oasys Innovations supplied shell scheme and electrical infrastructure for the event. Read more >>

Namibia, the journey is the destination - Imagine Events
Imagine Events' newest contract is for the Namiba Tourism Board's expo taking place from 6 to 11 December 2009 in Cape Town. The anchor feature will be an art and photographic exhibition specialising in Namibian landscapes, animals and people. Read more >>

The lucky seven Suidooster Festival - Die Burger
This year the seventh Suidooster Festival will be filled to the brim with audience favourites and new stars. Read more >>

Exhibitions


Oasys wins global gold award - Oasys Innovations
GL Oasys Consortium successfully tendered for four stadiums for the Confederations Cup. Their efforts were rewarded with the presentation of a gold award at the annual international Sport Management Awards presented in London on 11 November 2009. Read more >>

EXSA 2009 Annual Awards a glittering showcase of the exhibition and event industry - EXSA
The annual EXSA Awards Gala event was held on Thursday 19 November at Gallagher Convention Centre in Midrand. This year saw the unveiling of a new series of awards, the first targeting the event industry since the Association extended membership to event management companies last year. Read more >>

Baba Indaba proud of first foray into event awards category - Baba Indaba
The SABC Education Baba Indaba was recently awarded the honour of a ‘Most Memorable Event' from EXSA (The Exhibition and Event Association of South Africa). The recognition is an acknowledgment of the winning formula behind South Africa's first baby and parenting event. Read more >>

HOMEMAKERS Expo wins two EXSA Awards - HOMEMAKERS
Two HOMEMAKERS Expo events walked away with top accolades in their respective categories at the annual 2009 EXSA (Exhibition Association of Southern Africa) Gala Award Function held in Johannesburg last Thursday, 19 November 2009. Read more >>

Baba Indaba triumphs as South Africa's most memorable baby and parenting expo - Baba Indaba
The SABC Education Baba Indaba team has scooped both Top Exhibition of the Year for the third time and the Gold award for Most Memorable Event at the Exhibition & Event Association of Southern Africa's (EXSA) Annual Awards, held on Thursday, 19 November 2009. Read more >>

Magazines


NMP scores in the pursuit of relevance - New Media Publishing
South African customer publisher, New Media Publishing (NMP), walked away with five category awards and six highly commended certificates at the 40th annual MPASA PICA Awards for publishing and editorial excellence. Read more >>

NG Kids posts solid circulation figures - 8 Ink Media
National Geographic Kids retains market leadership in the youth category according to the latest ABC figures. The magazine posted a solid total paid circulation of 43 397 for the period July - September 2009, which includes Afrikaans copy sales. Read more >>

Men's Health proves its ongoing strength with another impressive third quarter ABC result - Men's Health
Men's Health magazine has firmly cemented itself as South Africa's best-selling men's magazine following the announcement of the third quarter (July-Sept) Audit Bureau of Circulations (ABC) figures for 2009. Read more >>

Mobile


Livemobile wins MMA Award - Multimedia Solutions
Livemobile, a South African-based football mobile website (mobisite), has won the Mobile Display Campaign Award for Europe, Africa and Middle East at the fifth annual Global Mobile Marketing Association (MMA) awards, at the Mobile Marketing Forum in Los Angeles earlier last week. Read more >>

SMS offers return on investment for financial services group - Strike Media
Fairheads Benefit Services, an independent death and disability benefit service provider for retirement funds, has implemented an SMS solution to enhance its business communications. Read more >>

Newspapers


Die Burger and Cell C to visit your holiday destination this December - Die Burger
During December, Die Burger and Cell C will be visiting more than ten coastal towns where holidaymakers will have the opportunity to see Kurt Darren, Ray Dylan, Elizma Theron and Die Broers live on stage. Read more >>

Online Media

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Mastering your must-have mobi site - Prezence SA
[Tim Bishop] Tim Bishop takes us through the latest methodology which enables mobi sites to rival websites for design and usability, and ensures that they gain their rightful place towards the head of the cyber queue. Read more >>

Advertisement:


Tips for achieving your marketing goals in 2010 - AlterSage
2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has past and brainstorming new plans and strategies for 2010. Marketing is an essential ingredient for ensuring the success of any business. Read more >>

Out Of Home


New Citibins go green by keeping clean - INM Outdoor
The new Citibin being rolled out by INM Outdoor throughout Johannesburg offers marketers the opportunity to advertise and build their brands on key arterials, with the added benefit of associating their brand with an environmentally friendly, ergonomic and hygienic green product. Read more >>

Know your service rights through wall murals - What's New Media
What's New Media, in conjunction with The Department of Public Service and Administration (DPSA), is in a drive to educate the communities of South Africa about their rights and responsibilities through the use of wall murals. Read more >>

Graffiti makes its mark on Gautrain - Graffiti
Mobile branding specialists Graffiti are currently responsible for the production and installation of all the interior warning and information decals, as well as the exterior branding, aboard the Gautrain transportation project. Read more >>

Production


Dean Blumberg selected for directors showcase in New York - Bouffant
Commercials Director Dean Blumberg of Bouffant was recently one of a handful of directors from around the world selected to showcase their work at the Boards Summit in New York. Read more >>

Parkinson turns fantasy Telkom commercials into futuristic masterpieces - Fresh Eye Film Productions
The latest in the series of Telkom 2010 FIFA World Cup television commercials may be magical to watch, but it was a test of technique for the director. Read more >>

Evo Media joins with Sketch Design in Rwanda - Evo Media
In yet another move into Africa, Evo Media has joined ventures with a Rwandan design studio called Sketch Design. The two companies have teamed up specifically for Rwanda's national branding campaign. Read more >>

Public Relations


Local expertise, support for 2010 FIFA World Cup foreign media contingents from Redline - Draftfcb (South Africa)
Redline communications consultancy intends hosting and facilitating the work of international media personnel based in South Africa from late 2009 until the end of the 2010 tournament. Read more >>

Radio


Toy Story Business Challenge - a huge success! - East Coast Radio
A whopping R516 000 was raised at East Coast Radio's Toy Story Business Challenge at Suncoast Casino & Entertainment World on 17 November 2009. The initiative will see thousands of toys and food parcels distributed to children affected by HIV/Aids throughout KwaZulu-Natal. Read more >>

Research


Synovate achieves another first in the pursuit of excellence: ISO 20252 - Synovate
Synovate has again demonstrated their commitment to quality and the company is now compliant with the requirements of ISO 20252. Synovate is the first marketing research company in South Africa to achieve this status. Read more >>

Retail


HighJump Software empowers customers with faster, simplified implementations and actionable busin... - iWMS - HighJump Software
HighJump Software, a global provider of supply chain execution solutions, has announced the availability of version 11.0 of the HighJump Supply Chain Advantage product suite. Read more >>

Pest control and food safety: are we ready for 2010? - Rentokil
As the food industry gears itself for the huge demands that 2010 will bring it needs to factor in the need for pest control. In light of this, the EThekwini Municipality's Health Department in KZN hosted the first of a series of Food Advisory Day seminars. Read more >>

Cutting-edge technology finally makes its mark in Africa - Marin's Southern Africa
Marin's, the largest point-of-sale company in the world, has revolutionised the South African advertising industry in one year. The award-winning company now has prime clients on their books and has seen a gross profit of 53.38% during the March-August, 2009. Read more >>

Youth Marketing


Ster-Kinekor Theatres onboard with Standard Bank Rocking Future Roadshow - Three Ring Circus
Local edutainment company Three Ring Circus' (3RC) successful flagship project, The Standard Bank Rocking Future Roadshow, will be teaming up with Ster-Kinekor Theatres for their 2010 tour. The Roadshow will visit over 30 000 Matrics between January and May next year. Read more >>



Ornico new ad showcase
Television
Coca Cola
Debonairs
Toyota
Kalahari.net
Windhoek Larger

Radio
Maq
Motorola
MTN
Nandos
Halls
Visit the ad showcase

Galleries
The Starcom Mediavest Group celebrates 2009

More  Boschendal Methode Cap Classiques launch

More  Cavendish Square hosts Good Hope FM Christmas CD launch

More  


BizLounge
Screwing it in at MCQP   OTHER
[Lauren Cohen] Creative minds can finally start work on their outfits for the Mother City Queer Project because the theme for South Africa's biggest costume party has been revealed.

Hot Water sign with European touring agent   MUSIC
Hot Water has recently returned from a very successful tour to Europe performing at the prestigious Hague Jazz Festival, alongside the likes of Freshlyground and Hugh Masekela - the two other SA representatives on the festival's line-up.

Meet Simo at Synergy and enter our amazing raffle!   MUSIC
[Ruth Cooper] Keep tuned to Bizcommunity's BizLounge for updates on our newest contributor Simo. He's a cheeky character with dance moves as smooth as Michael Jackson and a sense of humour dry as a fluffy towel and as sharp as a corkscrew. Simo will be officially introduced at Synergy Live this weekend and will be helping out with our amazing raffle in which all proceeds will be donated to the very worthy Nazareth House.

South African Indie Volume 1   MUSIC
[Ruth Cooper] What does it really mean to be indie or alternative these days? In a way, indie has become almost a dirty word, spurned by those painfully hip ones who usually can't seem to enjoy or appreciate anything from the mainstream. Indie originally meant independent of a major commercial record label and usually classified those lesser-known obscure bands, but when indie and alternative is the current in-thing and enjoyed by the majority, what can truly be considered the “alternative”?

Disaster strikes in 2012!   MOVIES
[Zeenat Ebrahim] From the director of ‘Independence Day' and ‘Day After Tomorrow', Roland Emmerich, brings you 2012, the next apocalypse. Much controversy is circling the Mayan prophecy of 2012. Movies are being made about it and speculation is in the air that ‘the world as we know it is coming to an end'.

December is VanFokKingTasties   MUSIC
VanFokKingTasties combines the powers of Van Coke Kartel, Fokofpolisiekar, aKING and Die Heuwels Fantasties. These four Bellville Rock City bands first joined forces at the Stellenbosch Town Hall in July this year. This event was instantly sold-out with a queue outside the door estimated at two kilometers long. The wake of this phenomenal event left thousands of fans nation-wide begging for more. South Africa's strongest line-up invites you to experience the biggest party this summer has to offer.

Clegg kicks off Summer Sunset Concerts at Kirstenbosch   MUSIC
[Alan Hughes] Well summer has finally come to Cape Town, just in time for the start of the Old Mutual Kirstenbosch Summer Sunset Concert Series. And who better to kick off the season in this wonderful setting than Johnny Clegg? As usual, the show was sold out and the gardens packed with happy picnickers. Johnny, dressed in bright orange, together with his band, put on a wonderful performance.

Burg beneath the Mountain   MUSIC
[Alan Hughes] What a pleasure to see Chris de Burg's impressive performance beneath our mountain at the Kirstenbosch Gardens. Thursday was a perfect evening for it: comfortably warm, with no wind. We arrived early to picnic on the grass and relax. The show started on time at seven, and continued for three hours solid, without a break.

Bonga's Beats - Romantic men   MUSIC
[Bonga Percy Vilakazi] No one does romance like men, and it gets even better when it's men with soul. This month, Bonga Percy Vilakazi looks at the latest releases from all the R&B/Soul singers, as well as our local soul-filled singers.


New accounts
  • Sorted Advertising & Design Innovation signs cinema advertising contract with Cinemark - more info
  • Total Media promotes Nikki Versfeld to Senior Account Manager - more info
  • CAPESTORM goes social with AlterSage - more info
  • The WOW Factory lands Promotions Models Account - more info

    People on the move
  • Former Saturday Star News Ed appointed at MBP Johannesburg - more info
  • Two new MD's for Posterscope South Africa - more info
  • PRIMEDIA@HOME appoints Ntendeni Rambuda - more info
  • Newly appointed creative director at The Jupiter Drawing Room Johannesburg - more info
  • Promise appoints additional staff - more info

    Jobs offered

    Featured jobs

    Creative Director - Johannesburg
    Leading experiential agency seeks creative director with minimum of seven years experience. Take a look at our website and if you're up for an exciting challenge get in touch. Read more >>


    Freelancer - Creative Ad - Johannesburg
    VWV, most awarded specialist agency in Loeries history is looking for a creative freelancer to deliver the goods wrapped and bowed... are you up to it project-by-project? Read more >>


    Graphic Designer - Bedfordview
    Graphic designer required to join our team. Must have experience and strong portfolio. Able to design for conventional print and ability to design world class websites. Read more >>



    Senior Strategist - Fourways
    Senior strategist wanted - Gauteng BU Head level. Must be innovative enjoying the challenge that planning brings in 2009. 5y+ experience. Carat has won more than R1bn in business p12m. Read more >>

    In-house Writer - Cape Town
    Leading environmental media company based in Cape Town seeks In-house Writer for articles and press release for its websites, publications and events Writer is also Editor of monthly e-journals. Read more >>

    Mid-Senior Art Director - Johannesburg Northern Suburbs
    An award-winning creative agency is looking for a highly-creative art director. If you are serious about your creative career, then this could be the agency for you. Read more >>

    Intermediate Web Developer - Umhlanga
    Intermediate web developer for small development house specialising in below-the-line marketing/design for tourism industry. Must be Adobe Creative Suite and writing valid HTML and CSS. Read more >>

    Trainer - Johanneburg - Rivonia
    Looking for an experienced trainer with knowledge of the promotions industry. Required to cast and train promoters, prepare training documentation, manage the promoter database, oversee recruitment and the supervision portfolio. Read more >>

    Flash Actionscript Programmer - Cape Town
    A digital media agency looking for a highly competent Flash Actionscript Developer. 3+ years of experience in Flash, Actionscript, PHP added advantage. Read more >>

    PHP Developer - Cape Town
    Looking for a qualified PHP developer with 2-3+ years of experience, PHP4&5. Knowledge of and experience within the mobile and social media industries, knowledge of agile methodologies. Read more >>

    Communications Officer - Pretoria
    AusAID, the Australian Government’s Agency for International Development, seeks a highly motivated Communications Officer to develop and implement a communications strategy promoting the Australian aid program in Africa. Read more >>

    Senior Strategic Planner - BEE - Johannesburg/Cape Town
    A fantastic opportunity for a BEE Senior Strategic Planner to play a pivotal role in formulating innovative brand strategies that will continue to position FMCG brands as global leaders. Read more >>

    Advertising/Brand Communication Strategists - Cape Town
    Communications Strategists across all disciplines required for leading advertising agency based in Cape Town. These are middle to heavyweight in specific areas. Must have experience in advertising / brand communications strategy. Read more >>

    Senior Web Developer - Cape Town
    Senior Web Developer required with three to five years experience using ASP.NET 3.5, LINQ, C#, T-SQL, IIS, knowledge of Agile methodologies and Test Driven Development. Read more >>


      OPEN DOOR Recruitment:
    Specialising in
    Media Sales,
    Advertising and
    Marketing placements
    www.opendoor.co.za

    Events to diarise
  • Adobe InDesign, Illustrator, Photoshop training thecreativetrain - Cape Town, 30 November
  • PR 2.0 Jayz Internet Solutions - Cape Town, 30 November
  • Adobe Captivate 2B Studio - Countrywide, 30 November
  • Gold Quill Awards Workshop - Pretoria IABC - Pretoria, 1 December
  • BPM Conference Global Prospectus - Johannesburg, 1 December
  • INK Graphic Art Exhibition INK - Johannesburg, 1 December
  • Writing for the web course SA Writers' College - Countrywide, 1 December
  • Analytical Thinking AO Development - Randburg, 1 December
  • Executive Branding: How to inspire like Obama BrandOvation - Johannesburg, 2 December
  • Blogging 101 Jayz Internet Solutions - Cape Town, 2 December

  • Upcoming events
  • Web design - day classes CTU Training Solutions - Pretoria, 30 November
  • Adobe InDesign, Illustrator, Photoshop training thecreativetrain - Cape Town, 30 November
  • CompTIA N+ certification CTU Training Solutions - Boksburg, 30 November
  • CompTIA A+ certification CTU Training Solutions - Boksburg, 30 November
  • CompTIA N+ Certification CTU Training Solutions - Roodepoort, 30 November
  • You Have The Power Event 2009 Associated Magazines - Johannesburg, 30 November
  • Individual executive training Dynamex - Kyalami, Woodmead, Sandton area, 30 November
  • Successful knowledge management The Business Zone - Pretoria, 30 November
  • PR 2.0 Jayz Internet Solutions - Cape Town, 30 November
  • Free design workshop lecture Cleigh Consulting - Johannesburg, 30 November

  • Quotes
    "The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger - but recognize the opportunity." - Richard M. Nixon (1913 - 1994)
    "Advertising may be described as the science of arresting the human intelligence long enough to get money from it." - Stephen Butler Leacock
    "An essential aspect of creativity is not being afraid to fail." - Dr Edwin Land
    "Art is a technique of communication. The image is the most complete technique of all communication." - Claus Oldenburg
    "The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business." - Derby Brown


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