The on-pack promotion ran concurrently with the brand's sponsorship of the local version of the worldwide TV phenomenon ‘SA's Got Talent'. Thembi was invited to attend the grand finale in Johannesburg last week where Mike Middleton, Cadbury Chocolate marketing director Middle East and Africa awarded her her prize.
“We received a phenomenal number of entries and it was a great privilege to have presented Thembi with the grand prize,” says Middleton. Thembi, who is currently unemployed, plans to spend the money on educating her two young children and possibly buy a house for her family.
