Eurobest, reputedly Europe's largest annual awards competition for creative excellence in the categories of TV/cinema, print, outdoor, radio, interactive, media, direct, sales promotion, design, integrated advertising and craft, announced its winners on Friday 27 November 2009 at Beurs van Berlage in Amsterdam, The Netherlands.
The juries, working in Amsterdam, judged 4020 entries of which 665 were shortlisted and a total of 282 were winners; 37 winners in the TV/Cinema category, 30 in Print, 34 in Outdoor, 25 in Direct, 13 in Sales Promotion, 9 in Radio, 37 in Interactive, 48 in Media, 22 in Design, 21 in Craft and 6 in Integrated.
Judges
66 leading creatives from 20 European countries came together to judge the best of European creativity.
Matthias Schmidt, executive board member of the Scholz & Friends Group and creative managing director at Scholz & Friends Hamburg Germany, headed the TV/cinema, print, outdoor and radio jury whilst Sicco Beerda, executive creative director of Euro RSCG Netherlands, Amsterdam chaired the interactive jury.
The design jury was led by Jonathan Ford, creative partner, Pearlfisher, London. Nick Waters, CEO EMEA of Mindshare, London, UK was appointed media jury president and the direct and sales promotion jury was chaired by Jens Mortier, creative director, mortierbrigade, Belgium.
New to this year's awards was craft, which was led by Olivier Altmann, executive creative director, Publicis Conseil, Paris, France and Andy Fackrell, chief creative officer of 180 Amsterdam, The Netherlands, presided over the integrated jury.
The most awarded countries were Belgium and Germany both with 49 awards each, followed by France with 35, United Kingdom with 32, Sweden 28 and The Netherlands with 22 awards.
Winners
- Two TV/Cinema Grand Prix were presented, one in the product and service category which was awarded to BETC Euro RSCG, Paris for its Canal+ spot Closet. The 2nd Grand Prix went to Tribal DDB Amsterdam for Philips Cinema 21:9.
- Print Grand Prix was won by Euro RSCG Group Switzerland for the Zurich Chamber Orchestra campaign Goosebumps, Teardrop and Heartbeat.
- Outdoor Grand Prix was Robert/Boisen & Like-Minded Copenhagen for Suzuki Gas Station.
- Sales Promotion Grand Prix was won by Mortierbrigade Brussels for its Studio Brussels; Eternal Moonwalk.
- Direct Grand Prix was GOSS Gothenburg for A Year at the School of Engineering.
- Design Grand Prix went to Serviceplan Hamburg for its Leadacademy entry Procontra.
- Media category, Leo Burnett Lisboa took the Grand Prix for World's First Ephemeral Museum work for Diageo Portugal.
- Grand Prix for Radio was awarded to Mortierbrigade Brussels for the Studio Brussels campaign The First Time, Opening Dance, Ringtones and Shemus, the Mysterious Whale.
- Interactive Grand Prix went to Happiness Brussels for Toyota's IQ Font.
- Inaugural Craft Grand Prix to Ogilvy France for the Mattel Scrabble campaign, Sumo, Yoga and Hula.
- No Grand Prix - Integrated category.
- Interactive Agency of the Year went to Happiness Brussels. Runners up were, in 2nd place Boondoggle, Leuven and in third place, Crispin Porter + Bogusky Europe, Gothenburg.
- Ogilvy France was the winner of the prestigious Eurobest Agency of the Year with BETC Euro RSCG, Paris coming in 2nd place and Marcel Paris in third place.
- Inaugural award, Network of the Year, was won by DDB. In 2nd place was Ogilvy & Mather and in 3rd, Publicis.
- Inaugural award, Eurobest Advertiser of the Year Award went to Guinness and Kathy Parker, marketing and innovation director of Guinness collected the trophy.
Honoured at the Awards Ceremony were the winners of Eurobest's Young Creative Integrated Competition. The 48-hour competition was won by the team from Russia based on a brief from the charity Join the Pipe.
For a complete list of winners visit the official site at www.eurobest.com/winners/2009/.
