Toy Story Business Challenge - a huge success!

A multitude of local personalities volunteered their time too, answering the calls that came in through the pledge line. Throughout the day, some of our famous faces helped raise the bar, by encouraging their personal friends and sponsors to contribute to the campaign. Idols winner Jason Hartman, John Ellis of Tree 63, rugby legends AJ Venter and Mark Andrews, fitness instructor Lisa Raleigh, and TV personality Marius Roberts amongst a host of others together with East Coast Radio personalities all lent a hand to making the day the success that it was. International star Chris de Burgh added to the hype of the day as he answered a few calls too.

Local businesses were extremely generous during this difficult economic climate and showed their support to Toy Story 2009, which is sponsored by OUTsurance, the entire day, from 6am until 6pm, with the pledge line ringing continuously. Donations came in various forms all day, with little children donating their pocket money to grannies dropping off their spare change - all of which added up to a phenomenal figure at the days' end.

Thank you for opening your hearts and helping to make a difference in someone's life. A huge thank you to all involved for your assistance, time and money.

Toy Story 2009 with OUTsurance, runs until 17 December, so there is still time to do your bit with Durban's No1 Hit Music Station - East Coast Radio.

Donations can be made to:

• East Coast Radio Charitable Association
  Bank: First National Bank Commercial
  Branch: Gateway
  Branch number: 25 01 08
  Account number: 622 224 283 37
  Reference: Your name

• New toys can be dropped off at Pick ‘n Pay stores throughout KZN, Durban Deliveries and at East Coast Radio.