Confidence, determination and home-grown innovation, according to the 2009 PICA Awards Committee, are the fundamental elements behind the success of the South African magazine industry this year.
“Overall, the judges were very impressed with the high standard of entries across all categories particularly in what is a challenging time for magazines,” said MPASA GM Melony Boucher.
Approximately 40 years in existence, the PICA Awards have undergone various changes since its inception but its focus is still on rewarding outstanding editorial and publishing excellence in the South African magazine industry.
The complete list of 2009 PICA Awards winners is as follows:
| Customer Publishing Excellence | Retail and Consumer Goods | Winner | Woolworths TASTE | New Media |
| Customer Publishing Excellence | Retail and Consumer Goods | Highly Commended | Pick n Pay Fresh Living | John Brown Publishing |
| Customer Publishing Excellence | Retail and Consumer Goods | Highly Commended | Jet Club | The Publishing Partnership |
| Customer Publishing Excellence | Leisure and Lifestyle | Winner | Obrigado | The Publishing Partnership |
| Customer Publishing Excellence | Leisure and Lifestyle | Highly Commended | Mercedes | New Media |
| Customer Publishing Excellence | Leisure and Lifestyle | Highly Commended | Plascon Colour | New Media |
| Customer Publishing Excellence | Essential and Professional Services | Winner | Hip2B2 | New Media |
| Customer Publishing Excellence | Essential and Professional Services | Highly commended | JSE | Highbury Safika Media |
| Customer Publishing Excellence | Essential and Professional Services | Highly commended | Wild | TiP Publishing |
| Customer Publishing Excellence | Annual, Directories, Product Guides and Special Editions | Winner | Signature | Highbury Safika Media |
| Customer Publishing Excellence | Cover | Winner | Business Day Sport Monthly | Highbury Safika Media |
| Customer Publishing Excellence | Cover | Highly commended | AbouTime | TCB Publishing |
| Customer Publishing Excellence | Special Award | Business Day Sport Monthly | Highbury Safika Media | |
| Customer Publishing Excellence | Special Award | Private Edition | The Publishing Partnership | |
| B2B Publishing Excellence | Travel, Business Tourism, Hospitality and Recreation | Highly commended | Explore SA | Cape Media Corporation |
| B2B Publishing Excellence | Essential Services | Winner | Sea Rescue | The Publishing Partnership |
| B2B Publishing Excellence | Essential Services | Highly commended | Delivery | String Communication |
| B2B Publishing Excellence | Professional Services | Winner | Leadership | Cape Media Corporation |
| B2B Publishing Excellence | Professional Services | Highly commended | The Media | Wag the Dog Publishers |
| B2B Publishing Excellence | Industries | Winner | The Dairy Mail | Agri Connect |
| B2B Publishing Excellence | Industries | Highly commended | SA Mining | Avusa Media |
| B2B Publishing Excellence | Construction, Engineering and Related Industries | Winner | Civil Engineering | SA Institution of Civil Engineering |
| B2B Publishing Excellence | Construction, Engineering and Related Industries | Highly commended | Leading Architecture & Design | Primedia Publishing |
| B2B Publishing Excellence | Cover | Winner | The Dairy Mail | Agri Connect |
| B2B Publishing Excellence | Cover | Highly commended | RiskSA | Cosa Communications |
| Consumer Publishing Excellence | General Interest | Winner | Sarie | Media24 Magazines |
| Consumer Publishing Excellence | General Interest | Highly commended | Rooi Rose | Caxton Magazines |
| Consumer Publishing Excellence | General Interest | Highly commended | Femina | Media24 Magazines |
| Consumer Publishing Excellence | International General Interest | Winner | Seventeen | 8Ink Media |
| Consumer Publishing Excellence | International General Interest | Highly commended | Popular Mechanics | Ramsay Media |
| Consumer Publishing Excellence | Special Interest | Winner | ZigZag | Atoll Media |
| Consumer Publishing Excellence | Special Interest | Highly commended | Weg!/Go! | Media24 Magazines |
| Consumer Publishing Excellence | International Special Interest (male and female) | Winner | Entrepreneur | Smart Business Solutions |
| Consumer Publishing Excellence | International Special Interest (male and female) | Highly commended | Stuff | Avusa Media |
| Consumer Publishing Excellence | International Special Interest (male and female) | Highly commended | Shape | Touchline Media |
| Consumer Publishing Excellence | Décor, Crafts, Food & Gardening | Winner | Elle Decoration | Avusa Media |
| Consumer Publishing Excellence | Décor, Crafts, Food & Gardening | Highly commended | VISI | New Media |
| Consumer Publishing Excellence | Décor, Crafts, Food & Gardening | Highly commended | SA Garden & Home | Caxton Magazines |
| Consumer Publishing Excellence | Décor, Crafts, Food & Gardening | Highly commended | Sarie Kos | Media24 Magazines |
| Consumer Publishing Excellence | Annuals, Directories, Product Guides and Special Editions | Highly commended | Onthaal Idees/Entertainment Ideas | Media24 Magazines |
| Consumer Publishing Excellence | Supplements | Winner | VISI: The 2008 Bathroom & Kitchen Report | New Media |
| Consumer Publishing Excellence | Supplements | Highly commended | Psychologies: The Little Book of Wisdom | Media24 Magazines |
| Consumer Publishing Excellence | Supplements | Highly commended | Seventeen: deluxe | Media24 Magazines |
| Consumer Publishing Excellence | Cover | Winner | Classicfeel May 2009, DeskLink Media | |
| Consumer Publishing Excellence | Cover | Highly commended | Sarie June 2009 | Media24 Magazines |
| Consumer Publishing Excellence | Special Award | The Property Magazine | ||
| Overall Publishing Excellence | Philip Tyler Trophy: Launch/Relaunch | Winner | Sarie Kos | Media24 Magazines |
| Overall Publishing Excellence | Philip Tyler Trophy: Launch/Relaunch | Highly commended | Bravo | New Media |
| Overall Publishing Excellence | Philip Tyler Trophy: Launch/Relaunch | Highly commended | Advantage | Primedia Publishing |
| Overall Publishing Excellence | Philip Tyler Trophy: Launch/Relaunch | Highly commended | Wrapped | Wrapped Magazine Ltd |
| Overall Publishing Excellence | Online Solution | Winner | www.fin24.com | Media24 Magazines |
| Overall Publishing Excellence | Online Solution | Highly commended | www.kickoff.com | |
| Overall Publishing Excellence | Online Solution | Highly commended | www.seventeen.co.za | |
| Editorial Excellence Awards | Columnist of the Year | Winner | Dana Snyman, “Die mense van die padkamp” | Weg!/Go! |
| Editorial Excellence Awards | Columnist of the Year | Highly commended | Mariëtte Crafford, “Opskeploer” | Rooi Rose |
| Editorial Excellence Awards | Trade & Industry Writer of the Year | Winner | Irma Venter, “Tolling Tensions” | Engineering News |
| Editorial Excellence Awards | Travel Writer of the Year | Winner | Dana Snyman, “Op die koue spoor van klein Klara Majola” | Weg!/Go! |
| Editorial Excellence Awards | Travel Writer of the Year | Highly commended | Alison Westwood, “The indri and me”- Getaway magazine | |
| Editorial Excellence Awards | Travel Writer of the Year | Highly commended | Justin Fox, “In the footsteps of Marco Polo” | Getaway magazine |
| Editorial Excellence Awards | Clicks ClubCard Health & Wellness Writer of the Year | Winner | Hannelie Booyens, “Detoks met voete van klei” | Huisgenoot/You |
| Editorial Excellence Awards | Clicks ClubCard Health & Wellness Writer of the Year | Runner-up: | Elise-Marie Tancred, “Dark future” | Huisgenoot Pols/You Pulse |
| Editorial Excellence Awards | Visual Production of the Year | Winner | Georgia Gardner, “Wild, wild West” | Obrigado |
| Editorial Excellence Awards | Visual Production of the Year | Runner-up: | Tina-Marie Malherbe and Dirk Pieters, “Africa rules” | VISI |
| Editorial Excellence Awards | Visual Production of the Year | Runner-up: | Corien Loubser, “'n groen aarde” | Bravo |
| Editorial Excellence Awards | Designer of the Year | Winner | Georgia Gardner, “Cover and intro page series” | Obrigado |
| Editorial Excellence Awards | Designer of the Year | Highly commended | Rory Ross, “Hero humbled” | SA Cricket |
| Editorial Excellence Awards | Designer of the Year | Highly commended | Etienne Hanekom and Alex Latimer, “Cover and sections” | VISI |
| Editorial Excellence Awards | Feature Writer of the Year | Winner | Catherine Eden, “Lost in the Mist” | Femina |
| Editorial Excellence Awards | Feature Writer of the Year | Highly commended | Nico van Burick, “Mens, dier ly in verskeurde Zim” | Landbouweekblad |
| Editorial Excellence Awards | Profile Writer of the Year | Winner | Sean Woods, “Modern Mystic” | Popular Mechanics |
| Editorial Excellence Awards | Public Interest Writer of the Year | Winner | Michelle Matthews, “How now brown cow” | Fairlady |
| Editorial Excellence Awards | Public Interest Writer of the Year | Highly commended | Siyabonga Kamnqa, “Forced to marry a stranger” | Drum |
| Editor of the Year | Customer Editor of the Year | Winner | Sumien Brink, Woolworths TASTE | New Media |
| Editor of the Year | Business-to-Business Editor of the Year | Winner | Robbie Stammers, Leadership | Cape Media Corporation |
| Editor of the Year | Jane Raphely Consumer Editor of the Year | Winner | Esmaré Weideman, Huisgenoot/YOU/DRUM | Media24 Magazines |
| Magazine of the Year | Customer Magazine of the Year | Winner | Woolworths TASTE | New Media |
| Magazine of the Year | Business-to-Business Magazine of the Year | Winner | Leadership | Cape Media Corporation |
| Magazine of the Year | Consumer Magazine of the Year | Winner | Sarie | Media24 Magazines |
The 2009 PICA sponsors were Paarlmedia, Clicks Clubcard, UPM through Nordic Paper & Packing, SA Courier Systems, On the Dot, Solms Delta, DLT Magazines, Zoopy.com and Peninsula Hotels.
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