Carling Black Label together with top local radio station, Heart 104.9FM, selected the finalists based on stories, which showed the lighter, but good side of men. “We are very happy with the response we received, it is great to see men being rewarded by their friends and families for the small or big things that they do which mean a lot to those closest to them,” says Nick Feinberg, sports producer at the station.
Finalists
“It is important to let our men know that they too can relax and enjoy some time out once in a while. We want that man who lives in the Western Cape but has never had the time and means to enjoy the Mother City to experience it like he has never imagined it,” says Pravesh Moodliar, project brand manager for Carling Black Label.
The public can vote via a SMS to choose the ultimate mate as well as visit www.1049fm.co.za to view profiles on the finalists from 20-27 November. The winner will be announced on Heart 104.9FM on 27 November 2009, on the Heart Afternoon Drive Show.