KFC billboard catches the early bird
KFC selected a static Primall package, consisting of four interior billboards within Sandton City's food court, to draw consumers into its Sandton City Food court store for breakfast, by offering a cappuccino for a mere R1, between 6.30 and 10.30am. The campaign launched on 1 October and will run until 30 November 2009.
According to Lee Curtis, Primall Media's executive head of sales and marketing, “Two of these prominent sites are an impressive five metres high, the third measures in at just under four metres and the fourth site is two metres in height.
"The Sandton City Food Court sites ensure outstanding exposure for KFC, in an environment where consumers are on the hunt for quick, convenient meals.”
