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South Africa’s leading advertising, marketing and media news resource for the industry! 16 Jul 2007
Marketing, 2010 FIFA World Cup, Advertising, Africa, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2007, TV.

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Did you know that if creatives were superheroes they’d want X-ray vision or Spidey powers? In our buildup of coverage to the annual Loerie Awards, our industry’s biggest showcase of the year, we ask some known and lesser known creative types a few questions in our quest to know them and the industry a little better – and also to show that creativity doesn’t just hinge on winning awards; it’s about the people who make this industry what it is. Bizcommunity also launches our daily news for the FMCG retail industry this week at the Africa Big 7 retail trade show at Gallagher Estate, Midrand, on until Tuesday for the trade, on https://www.bizcommunity.com. To subscribe, go to https://www.bizcommunity.com/signup.aspx. To send news, email retailnews@bizcommunity.com. There’s an entire team behind the production of Bizcommunity products daily across IT, support, content, production, admin, PR, marketing, sales and editorial, but we’d like to welcome to the team in particular, seasoned retail and marketing consultant, Cheryl Harper as the sales manager on the retail portal. She can be contacted for sales on retail at cheryl@bizcommunity.com.

Come visit! Louise Marsland, editor@bizcommunity.com. Marketing news: marketingnews@bizcommunity.com. Responses to this column welcomed on our blog.

Headlines
  • Bizcommunity retail launches at Big 7 expo
  • SA's press freedom takes wrong turn
  • A teaser of a reality show
  • Virgin Active's R1.2bn expansion plans
  • Spin doctors tell tales
  • Global body to lobby sports coverage freedom
  • Pack your bags for Loeries
  • Jupiter takes Gold at One Show Design
  • The future's greatest sales challenges
  • Zapiro zaps the competition
  • Khanyi Dhlomo's Destiny with Media24
  • What brand leaders can learn from preachers
  • Press release ‘gems'
  • FIFA applies for 2010 trademark control
  • All the 2007 Loeries finalists
  • Piracy ‘blame game' puts businesses at risk
  • Create an experience customers want
  • PROs, event organisers must wise up to tech
  • Don Pinnock new Getaway editor
  • Proudly SA, dti respond to criticism
  • Jupiter CEO shortlisted for Businesswoman of the Year
  • Telmar tool simplifies media analysis
  • SABC News International launches next week
  • MPASA launches conference for magazine publishers


  • 2010 FIFA World Cup
    FIFA applies for 2010 trademark control
    [Chris Moerdyk] FIFA has applied for a range of emblems to be trademarked in South Africa and prohibited for use and is probably resting easy in terms of this being one issue that it need not have to worry about. Ever since ambush marketing legislation was promulgated in South Africa just before the Cricket World Cup took place here a few years ago, these laws have been used by a number of other countries as a legislative model for international sponsored events.


    The Loerie Awards 2007
    The cream of creativity
    [George Rautenbach] Winning a Loerie: the dream of any agency. Or is it? What do the Loeries really mean for an agency? I believe that they are still as relevant and respected in the industry as they have ever been.

    McLennan's musical creations
    FCB Johannesburg executive creative director Rob McLennan, a rock musician at heart, is the first of our peek into the murky world of advertising creatives and their secret desires – well not really, we just wanted to find out more about them. The fact that they disclosed some of their secret desires is nothing to do with us; some people just need to talk.

    Pack your bags for Loeries
    The finalists have been announced and the awards are just around the corner – so it's time to make your final plans for The Loerie Awards festival weekend on 28 and 29 July 2007.

    All the 2007 Loeries finalists
    It's what you've all been waiting for, after the stress of getting your entries in: the full list of all the 2007 finalists for The Loerie Awards. So who's on this year's list? Click through to find out now!

    Sign of creative depth
    Velocity and partner company Freshwater Films have thirty nine finalists listed in this year's Loerie Awards, spread across TV & Film Advertising, Mixed Media, Experiential and Film Crafts categories. Peter Carr, executive producer at Velocity Films, says, "This is a great result for partner companies Velocity and Freshwater Films. Of course it only takes one ad to win Gold or Grand Prix, but what makes this preliminary result so special is that as many as 11 of our 16 directors are finalists with a spread of commercials for 18 different clients. This is a sign of the creative depth that we strive to offer our clients."

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    Marketing
    Virgin Active's R1.2bn expansion plans
    Virgin Active yesterday, Sunday 15 July 2007, announced plans to invest R1.2 billion in its South African operations over the next five years.

    Piracy ‘blame game' puts businesses at risk
    When asked why their business is using unlicensed software, the number one excuse given by business managers is “it is someone else's fault”, the Business Software Alliance (BSA) revealed earlier this week. IT managers and departments, employees and resellers are those most frequently blamed for businesses breaching software copyright legislation.

    Proudly SA, dti respond to criticism
    The Department of Trade and Industry (the dti) and the Proudly South African Campaign yesterday, Monday, 9 July 2007, reconfirmed their mutual commitment to work together in promoting the interest of business, economic and social progress in South Africa.

    Calling South Africa's innovators
    Have you, or someone you know, made an ingenious, resourceful or imaginative difference to the lives of ordinary South Africans? Fame, fortune and a large chunk of cash could be yours if you enter the 2007 iHERO Awards, a competition designed to celebrate South Africa's top innovators from all sectors and walks of life.

    Employees your key asset - Actuate
    [Grace Harding] The right people management practices are vital – that goes without saying – but it's about more than just good HR – it is the role of the internal marketing team to keep that flame burning, to keep the brand alive and purposeful in the lives of company employees.


    Kid Republic Conference: marketing to kids and their gatekeepers - Egg Marketing & Communications
    Children are powerful consumers – they have their own purchasing power, they influence what their parents buy and they are the adult consumers of the future. Appropriately referred to as ‘the market of many' children are deeply involved with their parents, whose buying decisions are often made within the child-gatekeeper relationship.


    Authentic leadership lives the brand - CRF South Africa
    South African business leaders today are undoubtedly among some of the finest in the world, and with ever-increasing competition, commoditisation and fragmentation, leaders should utilise every opportunity to differentiate the brands they represent by espousing their values, organisational integrity and vision.


    Advertising
    Surviving darkest Africa
    [Suvania Naidoo & Simone Puterman] In recent promotions and campaigns, Cadac thaws out Johannesburg, Peroni releases the inner celebrity, Hansa savours its new brew, Primedia Activation uses geo-demographics to unearth targets, FNB gets smart with comics, Bokomo gives heartfelt thanks, Tomcat revolutionises epilepsy awareness, and TBWA Cape Town supports a haven for the homeless.


    Jupiter CEO shortlisted for Businesswoman of the Year
    The Nedbank-sponsored Businesswoman's Association (BWA) yesterday, Monday, 9 July 2007, announced the five finalists for the coveted 2007 Businesswoman of the Year Award. Renee Silverstone, CEO of The Jupiter Drawing Room, is one of two finalists in the Entrepreneurial Businesswoman of the Year category.

    Telmar tool simplifies media analysis
    NEW YORK: Leading provider of media planning software Telmar recently introduced its new proprietary web-based search tool, ReSearch Guru, which combines the simplicity of web-based search with the complex world of questionnaire analysis.

    Mukunda racks up five Loerie finalists - Krishna Smiles - Flowers Bloom
    Director on the rise, Mukunda, has been rewarded for another stellar year with five 2007 Loerie finalist nominations.


    Jupiter puts on a one man show - The Jupiter Drawing Room
    The Jupiter Drawing Room (Cape Town), one of the most awarded design agencies in South Africa, was awarded a Gold and Silver Pencil at last week's 2007 One Show Design. Jupiter Cape Town is the only South African agency to win Gold and Silver pencils this year, with only 22 Gold pencils being awarded overall.

    Surprise, surprise! We're having a really white winter! - Goldswain Global Advertising
    Add a splash of red hot fun to your screen as we count down the days till summer! Goldswain Global Advertising has issued a new calendar for July 2007, which can be set as wallpaper for your desktop.


    Pendoring deadline extended
    The entry deadline for the thirteenth annual Pendoring Advertising Awards have been extended until 31 July 2007. So if frontier-moving Afrikaans advertising flow through your veins and the ink in your pen speaks of pride in the language, go to www.pendoring.co.za to enter now.


    Branding        Idea Engineers will grow your brand, reputation & business.  
     
    What brand leaders can learn from preachers
    [Silungile Mlambo] Let's face it. Preachers have dominion on the one asset that every brand leader prays for: Loyalty. What the marketing books won't tell you is that brand stratagem has existed for centuries long before the word brand came into existence.

    Brand Alive wins Dynasource Holdings - Brand Alive
    Brand Alive, the specialist brand relationship company, has been appointed by media innovation firm Dynasource Holdings and its specialist interactive division IOInteractive to handle its brand development project.

    The Business Brand Theory - Opulent Consulting
    The foundation for a strong brand lies in a firm belief and sound insight of your company and its offering, as well as a good understanding of your competitors' offering and marketing strategy. A blend of the above-mentioned, along with Opulent's marketing services, provides for endless branding possibilities.

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    Cinema
    Master classes for aspiring filmmakers
    Award-winning filmmakers will be on hand during the Encounters Film Festival to host SABC and Encounters Master Classes for those wishing to improve their skills behind the camera, or simply for anyone wanting to know how films are produced and directed.

    Footskating fever on the rise
    Straight Outta Benoni has come and gone, but it's almost time for Footskating 101... the story about the birth of footskating from funny man Brendan Jack.

    SA mourns for Bill Flynn
    Award-winning stage and screen actor and filmwriter Bill Flynn, “the most-loved actor in the whole country”, passed away yesterday. According to newspaper and radio reports, it is believed that he died of a heart attack in his sleep. A video tribute to him may be viewed on Zoopy.


    CRM
    Audio CD to facilitate customer access
    A new addition to the Volkswagen Touareg package, an audio service manual supplement that will convey important information to owners, has been introduced to facilitate ease of customer access to the service manual and thereby decrease after-sales warranty claims.

    Create an experience customers want
    [Roger Strain] It's no longer enough to have good products and deliver adequate service – successful marketing today is all about creating and sustaining a customer experience that people want to come back for. And financial services providers who take advantage of already available technology are going to have the edge in an increasingly crowded marketplace.

    Service Quality Solutions – setting the ball in motion - Service Quality Solutions
    Service Quality Solutions is proud to confirm the first of their planned international interventions focusing on service excellence. The two day seminar, Service Excellence Emporium 2007 (SEE 2007) will visit Johannesburg and the Mother City towards the end of August this year.


    Design    
     
    Trend guru partners with local publishing house
    New Media Publishing has teamed up with internationally renowned lifestyle and design trend forecaster Li Edelkoort to foster and promote her trend services within the South African market.


    Adobe releases Creative Suite 3 collections
    Adobe Systems recently announced the local availability of its Adobe Creative Suite 3 Production Premium and Master Collection software.

    Jupiter takes Gold at One Show Design
    NEW YORK: Last night Thursday, 12 July 2007, for the first time ever, The One Club honoured the year's most innovative design at the One Show Design awards ceremony held at the Chelsea Art Museum in New York City. The coveted Gold, Silver and Bronze Pencils were awarded in categories including corporate identity, environmental design, publication design, direct mail and package design, with The Jupiter Drawing Room Cape Town scooping one Gold and one Silver, and Riot taking home Bronze.


    Digital        Ensight - The Smarter eMarketing Solution  
     
    Conference to tackle broadband battle
    The broadband battle between Internet service providers (ISPs), consumers and providers; the emerging mobile Internet and domain name dispute resolution will be among the issues tackled at the sixth iWeek conference and exhibition to be held 5 – 7 September 2007 in Johannesburg.


    Direct Marketing
    Summer in July - Tollreach Mindblast
    There are 100 working days left for creating, planning and executing your December campaign. Don't stress about it, though - Tollreach has all the solutions and plans already in place to let you reach the best target market possible and make your summer campaign a truly memorable one.


    Education and Training    
     
    Brokering marriage between business, the arts
    Business and the arts are most often viewed as two opposite and irreconcilable ideas, but starting in August 2007, the UCT Graduate School of Business (GSB) will be running a programme to assist artists in developing the business acumen needed to step into their rightful commercial space – without compromising their artistic integrity.

    Managing diversity well a key to business success today - UCT Graduate School of Business
    Engaging with diversity and genuinely appreciating the value of different perspectives in the workplace offers the opportunity to harness very real benefits for South African organisations. So says associate professor Chris Breen, who will run a programme in diversity management in association with the UCT Graduate School of Business (GSB) this August.


    Selecting staff for training according to aptitude - Cross Media Business School
    A successful outcome to an apprenticeship is essential in making sure that skills development has achieved its goal. As obvious as it sounds, the wrong learners are being registered into apprenticeships.

    The rules of engagement - Janine Lazarus Media Consultancy
    The phone rings, and out of the blue a journalist is on the line asking you some tricky questions about your company's activities. How do you handle it? How do you make your point to adversarial and aggressive questions? Your company's reputation may depend on the answers you give.

    Career fair heads for Cape
    The SABC Education Careers Fair makes its next stop for 2007 at the Castle of Good Hope, 9am – 3pm on 24 – 27 July 2007. The City of Cape Town is a key sponsor for the Cape region and will be hosting a village of environmental organisations. The Careers Association has also partnered the event to give youths in grades 9 – 12 a broad spectrum of career opportunities and guidance.


    Eventing    
     
    Choosing the right event organiser
    [Janyce Currin] As companies and smaller businesses in South Africa increasingly appreciate the value of company events as an effective marketing exercise, the inevitable quest is for an events management firm that can deliver value. In a heavily overtraded industry, where does one begin?

    Walking the talk, breaking records
    More than 38 000 walkers will be participating in this year's Discovery 702 Walk the Talk, allegedly making this South Africa's biggest mass participation event. Now in its seventh year, the Johannesburg event takes place on Sunday, 22 July 2007.

    Insuring large events, conferences
    South African conference and events organisers are successfully tendering and quoting against international competition to secure events to bring home. But, cautions Dani Ettridge of Aon South Africa's specialty area for Sports, Recreation and Entertainment, “organisers ought to seek protection from potentially crippling financial losses, should an event be cancelled or abandoned due to factors outside of their control.”

    BARCODE a winning bet at the 2007 Vodacom Durban July - BARCODE
    With unprecedented measures of style and sophistication, the recent Vodacom Durban July once again proved to be the highlight of the South African social calendar. BARCODE Mobile Bar Industry was at the heart of the event, feeding punters and fashionistas champagne elegance and cocktail chic.


    A shopping mall transformed for Mother's Day - Kadoro Events and Communications
    Amanda Maynard and her Kadoro team transformed the Centre Court at Southgate Mall into a magnificent tea-garden especially for mums on Mother's Day, where they were treated to endless cups of tea, coffee and gorgeous cupcakes in an elegant space furnished conservatory-style in feminine pastels.


    Collyer Lessick and Associates takes Barclays Dubai by storm - Collyer Lessick & Associates
    Collyer Lessick and Associates had the honour of launching ‘Barclays Retail' in Dubai in June 2007. This exclusive event was held on the glorious stretch of beach between the landmark ‘Burj Al Arab' (symbol of Dubai) and the Jumeraih hotel (built in the shape of a breaking wave).



    Exhibitions
    Return of aspirational consumer expo
    After being in hibernation, Toys for Boys will return 28 – 30 September 2007 to the Johannesburg Expo Centre (formerly Nasrec). The exhibition is being positioned as the quintessential modern lifestyle show for the aspirational Gauteng urban male.

    Scan Display targets international market in London - Scan Display
    South African exhibition and display company Scan Display Solutions this year exhibited at the Exhibiting Show at Earls Court, London, for the first time.


    Absa Business Matchmaking - food and beverages exhibition - Outsmart Marketing
    Africa Big 7 is the only event of its kind in Africa and is rapidly developing into a continental clearing house where fresh and processed foods are displayed for export, specialty foods and beverages are marketed to Africa's importers, wholesalers and retailers and manufacturing processing and packaging technologies are traded internationally.

    Pan African Health Congress 2007 launched - Biz Events
    The third annual Pan African Health Congress (PAH) is touted as the premier platform for business-to-business networking for Africa's healthcare industry, and it takes place 18 – 19 September 2007 at the Sandton Convention Centre in Johannesburg. The key components of this year's congress will be a conference, a B2B networking forum and the second annual Pan African Health Awards, sponsored by Absa.


    Top sailing brands to exhibit at 2007 Absa National Boat Show - Biz Events
    Being landlocked doesn't seem to present any obstacle to Gautenge's sailing enthusiasts, whose passion for sailboats is matched by their massive buying power. Africa's biggest boating and watersports show takes place 17 – 19 August 2007 at the Coca-Cola dome in Northgate, Johannesburg.


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    Magazines
    Khanyi Dhlomo's Destiny with Media24
    Media24 and Khanyi Dhlomo announced yesterday, Wednesday, 11 July 2007, the formation of a joint venture, Ndalo Media, a media company in which Dhlomo and Media24 will each hold a 50% share. Destiny magazine will be the first of a number of ventures to be launched by Ndalo Media.

    Don Pinnock new Getaway editor
    Don Pinnock has been promoted to editor of Getaway, replacing David Bristow, who, after 14 years with the magazine, has chosen to focus on writing books as well as pursue his passion for natural history and the wilderness.

    MPASA launches conference for magazine publishers
    The Magazine Publishers Association of SA (MPASA) is launching a magazine publishing conference in South Africa, to take place 6 – 7 November 2007 at the Sandton Convention Centre. The two-day conference will cover all aspects of magazine publishing and will culminate in the PICA Awards Gala Function on the evening of 7 November.

    Homemakers Fair expands its footprint into North West Province - Homemakers Fair
    Following the success of Pretoria's leading direct response magazine, Homemakers Fair, Homemakers Media Holdings has announced that it will be expanding its footprint into the North West Province. From August 2007, the North West Homemakers Fair will be delivered to 25 000 targeted homes in Hartbeespoort, Brits and Rustenburg.


    FIPP title wins Magazine of the Year
    LONDON: The International Federation of the Periodical Press (FIPP)'s flagship title Magazine World recently was awarded ‘Magazine of the Year' at the Trade Association Forum's 2007 Best Practice Awards. The awards, now in its fifth year, is a showcase event that aims to recognise, encourage and reward best practice among UK trade associations and the achievements of forum members.

    Smart journal for holistic health

    click to enlarge
    Shape magazine brings its readers the first Shape Your Life journal in association with Discovery Vitality – a 12-month guide packed with advice, inspiration and motivation which guarantees a lifestyle makeover. According to Shape editor,Toni Younghusband, the guide is “exactly the kind of supportive, informative, trusted lifestyle plan the modern woman is looking for. It gives her the tools to make important changes in key areas of her life – changes which will greatly benefit her mind, body and soul for years to come.” The A5, 72-page booklet is free with the August 2007 issue of Shape.



    Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    SA's press freedom takes wrong turn
    [Issa Sikiti da Silva] South Africa's independent newsrooms and outspoken reporters will have to ‘take it easy' and ‘tone it down' when the law allowing intelligence agencies to spy on journalists, infiltrate spies in newsrooms or allow agents to represent themselves as reporters and raid property, takes effect. These reports have sent shockwaves in the media fraternity, which believes that finally SA's press freedom is on the brink of collapsing.

    Global body to lobby sports coverage freedom
    EUROPE: Hot on the heels of the adoption of the European Commission White Paper on Sport on 11 July 2007, news media companies, international press associations, news agencies and journalist groups on Saturday 14 July backed a movement to protect the public's right to be fully informed about sports and other major events.

    Deadline looms for Vodacom Journalist of the Year
    The final day for submission of entries for the seventh annual Vodacom Journalist of the Year Awards is Wednesday, 18 July 2007. The competition is open to all South African journalists who have had their material published or broadcast between 1 May 2006 and 30 April 2007.

    Monitoring South Africa announces corporate social investment programme - Monitoring South Africa
    Monitoring South Africa (MSA) has announced that it has selected the Lanseria-based Refilwe Community Project as the main beneficiary of the company's corporate social investment programme.


    Helen Zille: Newsmaker of the Year
    Earlier this week, the National Press Club in Pretoria voted Democratic Alliance leader and Cape Town mayor Helen Zille Newsmaker of the Year for 2006, reports the Mail & Guardian Online. Criteria were impact, news value and media attention, both in print and electronic media. For more, click here.


    Mobile
    Encountering movie making on cellphones
    In a South African first, the Encounters Documentary Festival is bringing together a panel of new media experts to discuss the implications of mobile movies in South Africa. “We anticipate that mobile movies will introduce many South Africans to movie making – it is relatively inexpensive and very accessible,” comments Mandisa Zitha, Encounters festival director.

    Private Property goes mobile - Private Property
    In an effort to get more information about new listings to its clients while they are still on the move, South African property website Private Property recently launched the first phase of a mobile version of its award-winning website.

    JD Group uses MMS to drive sales - Multimedia Solutions
    The JD Group is using Multimedia Solutions to run MMS promotions for Bradlows stores, creating added awareness and driving up sales on promotion days. Mike Shimmon, Bradlows marketing executive, says Bradlows sends out MMS messages to approximately 100 000 consumers per campaign, which has resulted in a marked increase in sales on promotion days.


    Newspapers    Sprint
     
    Zapiro zaps the competition
    Jonathan Shapiro, the South African cartoonist who was detained by the apartheid regime – and is now being sued for defamation by a high-ranking member of SA's present ruling party – has seen off tough competition from other African cartoonists and won the Cartoonists Rights Network 2007 award for courage.

    Beeld launches dedicated Mobizine - Beeld
    Daily Afrikaans newspaper Beeld is ensuring the longevity of its brand by allowing readers to interact across multiple platforms. Access to Beeld news and information can be obtained through the daily newspaper, the website or through its latest mobile addition.

    New jobs tabloid reports success
    According to Raphael Mkhize, director of Circulation Innovations, early figures are showing good sales for South Africa's newest weekly tabloid Jobs For Africa, which launched last week Friday, 6 July 2007. “We're delighted with the response from the public and from advertisers which has been hugely positive and response to our ads has also been excellent,” he reports. Jobs for Africa is available at cafes, garages, and supermarkets, as well as at spazas and street vendors in cities and townships.

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    Online Media    
     
    SA youth into online dating
    Young South Africans are awakening to the notion of online dating at a pace, and with fervour, that would certainly surprise the more conservative generations before them. This is despite the negative perceptions and reservations people generally have about meeting a mate on the Net, according to Felix Erken, MD of Junk Mail Publishing Group, publishers of Love Mail.

    New focus for online reporting
    NMA reports that Nielsen//Netratings will be tracking time spent per person on sites, instead of ranking page views, with two new metrics. For more, click here.


    Out Of Home    
     
    A smooth solution

    click to enlarge
    Advertising agency The Sound Syndicate recently teamed up with The Letter Corporation (TLC) to create a campaign that resonates with metrosexuals, the target market for the new Philips Bodygroom shaver. The adverts in the 12 Planet Fitness gyms within the TLC indoor media network featured cheeky visuals of fruit designed to imitate parts of the male anatomy, with the headline ‘Simplicity is shaving yourself wherever you want'. The campaign tied-in with a competition with the mans-man radio show, F & Martinengo on 5fm.



    Printing
    Paarl Media announces changes at the top - Paarl Media
    Paarl Media's Lambert Retief has stepped down as executive chairman to assume the role of non-executive chairman within Paarl Media in order to free up his time to pursue his personal interests. Subsequently, CEO Stephen van der Walt has announced the appointment of Emarie Botha as COO, reporting directly to him.



    Production
    Trooping off to Cape Town
    Stelio Savante, allegedly one of South Africa's most successful acting exports, has been home in Cape Town filming Starship Troopers Marauder in which he has a supporting lead role as Bull Brittles.

    Wildlife photographer exhibition for SA
    The Wildlife Photographer of the Year competition, organised by the Natural History Museum of London and BBC Wildlife Magazine, will be exhibited for the very first time in South Africa during July, August and September 2007.

    AT2 now offers online casting and a whole lot more! - AT2 - Artist Technologies
    AT2 – Artists Technologies is breaking new ground in the South African talent and casting industry by offering free Chat-to-Cameras with any AT2 artist package that includes video. In its first two years of operation, AT2 has provided artists with a dynamic, interactive online environment to showcase their attributes to casting professionals.


    Refinery planks it up - The Refinery
    eBucks' new campaign may have you looking a little more closely, and that's exactly what The Refinery wanted. Working with director Peter Pohorsky of Plank, the post-production facility had the challenging task of making all four characters look as if they were quadruplets instead of one actor multi-tasking.


    That's tight! But we can do it. - Cinergy
    "It's tight but we can do it," said Darren Gordon, producer for Jonathan Cohen at Cinergy, of the Net#work BBDO brief for 5FM. The briefing was on Wednesday, 20 June 2007, with the budget and treatment delivered the same day. PPM was on the Friday, the 35mm shoot was on the following Tuesday, and the ad was aired on Friday, 29 June.


    Refining the interns - The Refinery
    The Refinery is quite firm about walking the talk when investing in future talent and giving something back to the industry.

    We want to capture your corporate communication - The Video Lab
    The Video Lab, South Africa's leading post production facility is proud to announce the birth of a new division within the company, Capture, designed specifically for corporate communication.


    Local trio awarded at Annecy Film Festival
    Cape Townian trio The Blackheart Gang recently returned from France after receiving The Special Distinction Award at the Annecy Film Festival for its short film “The Tale of How". The festival is a competition between animated films of various techniques (animated drawings, cut out papers, modelling clay, 3D etc), classified according to various categories.


    Public Relations    
     
    Spin doctors tell tales
    The British Royal family's former spokesperson, Dickie Arbiter, is travelling to South Africa to address the communications fraternity on “Spin and the Media” in a conference taking place in Sandton, Johannesburg this week. Arbiter, together with South African media trainer, Malcolm Russell, tells Bizcommunity.com readers in an exclusive Q&A how to spin a tale.

    PRISA grants accreditation moratorium
    The Public Relations Institute of Southern Africa (PRISA) has granted its accredited practitioners (APRs) a moratorium to renew their internationally recognised professional registration by no later than December 2007.

    Press release ‘gems'
    [Marion Scher] OK, so I know we journalists are always going on about the really ridiculous, rotten press releases we receive but I felt I would just share a couple with you all so you can judge for yourself.

    PROs, event organisers must wise up to tech
    [Chris Moerdyk] It probably sounds petty and pretty well unimportant but there is nothing worse than trying to use an onboard satellite navigation system in your car to get to a function or event, only to have it laugh in your face and spit in your eye. So, it is time that the public relations and events industries gave just that extra little bit of thought to the addresses they put on the bottom of corporate invitations.

    P and P Content packs power into PR workshops - P and P Communications
    P and P Content has introduced a range of PR workshops which promise to deliver a high level of interactive, focused training to the marketplace. The first is set to take place in Johannesburg, 1 – 3 August 2007, at the Peech Hotel in Melrose.

    Simple ideas to improve your old media database habits - Encyclomedia
    One of the biggest headaches for PR practitioners starting a new publicity campaign is the fact that the journalists' contact details in their media databases first need to be checked for accuracy - wasting precious time and resources in the process. But this problem is unnecessary and can easily dissolve through a different way of using your media database. Here are a few tips to help you change your out-dated habits, save time and find new opportunities for media exposure.


    Radio    
     
    Regional giant East Coast Radio reviews programming - East Coast Radio
    East Coast Radio has revamped the sound of the station by fine-tuning its programme line-up. The changes to the daily radio schedule include Damon Beard heading up "The WorX" from Monday to Friday between noon and 3pm and Darren Scott on the 3pm – 6pm Drive Show is Just Plain cheeky, well informed and entertaining.

    Corporates challenged to lend helping hand
    On Friday 20 July 2007, 6am – 7pm, Jacaranda 94.2 will be challenging corporates to open their cheque books in support of the station's Winter Warmer campaign. The station will be broadcasting from Montecasino, Johannesburg, all day on Friday and every hour it will cross live to various businesses and invite them to announce their pledge on air and challenge other companies to match or better their contributions. Pledge your support by calling Bridget Clur at Jacaranda 94.2 on +27 (0)12 673 9129 or emailing her at challenge@jacarandafm.com before Wednesday 18 July.

    Return of alternative radio show
    The Tuesday Night Show – South Africa's non-stereotypical, non-judgemental gay and lesbian radio programme – has returned to the airwaves on Tuesdays at 8pm. Tune in on 1485AM in the greater Johannesburg area, or on DStv Audio Channel 70, throughout South Africa, as well as Botswana, Lesotho, Malawi, Namibia, Swaziland, Zimbabwe and Zambia.


    Recruitment        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    ‘Cyber vetting' and your ‘Net rep'
    Potential employers are increasingly resorting to ‘cyber vetting' as a means of uncovering ‘digital dirt' on future employees. This is according to headhunter Debbie Goodman-Bhyat, MD of Jack Hammer Executive Headhunters.


    Retail
    Bizcommunity retail launches at Big 7 expo
    [Louise Marsland] India and Egypt led the international challenge at the Africa Big 7 retail trade expo which opened at Gallagher Estate, Midrand yesterday, Sunday, 15 July 2007, with large pavilions showcasing all number of products to African buyers and retailers. Bizcommunity.com also used the opportunity presented by the show to launch daily news into Africa with our new retail portal, https://www.bizcommunity.com.

    3D screens for POS applications
    As the retail environment suffers from increasing clutter, grabbing consumer's attention is one the top priorities for brand managers and FMCG companies. A project using 3D technology distributed by TCC Media has seen 3D screens used as part of gondola end displays in the CheckersHypers and Pick 'n Pay Hypermarkets.


    R56m project addresses SA food standard deficiencies
    A four-year R56 million (£4m) project to help southern African producers meet the strict food standard requirements increasingly being demanded worldwide will see its first practical application at the FoodTech Africa Expo in July, as part of the Africa Big 7 retail trade expo.

    New agribusiness opportunities at retail expo
    Exhibition Management Services (EMS) is hosting the first exhibition and conference on agribusiness for the African market as part of the Africa Big 7 retail trade expo to be held at Gallagher Estate, Midrand, 15 – 17 July 2007.

    More skills for Clover Mama Afrikas - Clover
    Clover Mama Afrikas are indeed multi-skilled and talented women. Not only can they bake, take care of abandoned children and the elderly, balance their care centres' books and make fabulous paintings, but they can also sew the finest garments. The latest addition to their skills set is the fine art of making patchwork quilts – thanks to the ongoing support of Clover and Bernina.


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    Sales
    The future's greatest sales challenges
    [Peter Gilbert] Why is sales force training the largest employee investment most companies must make? There is no other alternative.


    Sponsorship
    Media partner for inaugural South African Challenge
    Business Report has partnered with the first-ever South African Challenge, part of the Intelligent Sport World Series, which will see executives from 50 top SA companies go head to head in the Breedekloof region of the Cape in October 2007.

    2010 FIFA World Cup brings exciting tourism opportunities for British football fans - Sports Marketing Surveys
    At the 2010 FIFA World Cup, British football fans are most likely to base themselves in Cape Town, with the second most popular choice of destination being where the supporters' national football teams are based for the duration of the competition.


    TV    
     
    A teaser of a reality show
    Get ready for Stripteaze, a late-night, sensual yet classy reality show on M-Net's actionX (channel 6 on DStv), in which South Africa's best male and female strippers will strut their stuff to get your vote. Stripteaze is actionX's very first locally-produced programme and will be on air from 1 September 2007 on Saturdays at 11pm.

    Investigating the Zimbabwe meltdown
    On Tuesday, 17 July 2007, e.tv's Third Degree will investigate Zimbabwe's economic meltdown through the eyes of families who are struggling to survive.

    Feed the hungry with an Egoli burger
    In August 2007, M-Net's popular daily drama Egoli will broadcast its 4000th episode. But instead of turning this milestone into yet another glitzy, costly affair, the Egoli cast and crew will embark on a nationwide charity drive to feed the hungry.

    Cream of African music
    The Channel O Spirit of Music Video Awards will take place on 11 October 2007, at the Johannesburg City Hall, and once again they will be sponsored by Amarula Cream. The complete list of nominees will be announced during the first week in August.

    SABC News International launches next week
    The SABC will officially launch its African news channel, aimed at providing an African perspective on domestic and international stories, on 20 July 2007 at the new Montecasino Theatre. The Pan-African channel soft-launched on 7 June to test the reception in the market.

    Call to action: entries for The Biggest Loser - e.tv
    Following the enormous popularity of The Biggest Loser, free-to-air channel e.tv is inviting viewers to participate in a local version of this internationally successful reality weight-loss series.

    Multichoice expects price war
    “Pay television monopoly MultiChoice expects the onset of competition next year to spark a profit-eroding price war and says fixed-line phone operator Telkom will be its toughest rival,” writes Business Report. For more, click here.


    Galleries
    Bizcommunity.com launches into retail


    More  
    Sweetest fashion at the Canderel fashion lounge


    More  
    CHOC Childhood Cancer Foundation hosts Christmas in June


    More  
     

    Forums
    TV, Radio, Online, Mags, Newspapers, Outdoor... Which one??
    Taking all aspects into account, which really is the the best form of advertising?? What is your view?
    More...  Submit a Forum
     

    Accounts
  • Bester Burke Slingers wins top global university - more info
  • Prime360Media ready and roaring to advertise Telkom's The Lion King - more info
  • Rapid Info appoints Sand Studio to create new website - more info
  • Kezi Communications win Hertz and Piatto Mediterranean Kitchen accounts - more info
  • CongratulationsTime pops the cork for QuickOnline's solution - more info
  • The Beetle awarded the Dubai Department of Tourism and Marketing Loyalty programme account - more info
  • Bushmans Kloof and Fivestar PR celebrate a decade - more info
  • CineMARK joins the fight against drug abuse - more info
  • More...  Submit a New account
     

    People
  • New head for Siemens Power Group in South Africa - more info
  • New publicity manager at Ster-Kinekor - more info
  • Jessica-Anne Wheeler has joined Kezi Communications as an operations manager.
  • More...  Submit a Person
     

    Events to diarise
    Interviewing skills Institute for the Advancement of Journalism - Cape Town, 16 July
    This intensive one-day programme on preparing for and conducting journalistic interviews, places the key skill of questioning techniques under the spotlight.
     
    Business and report writing Adzuri Coporate Development - Johannesburg, 16 July
    Learn how to write effectively including persuasive writing, well structured reports and proposals; all within a business context of understanding what it is you want to achieve.
     
    Master-class writing for the media Public Relations Institute of Southern Africa - Randburg, Johannesburg, 19 July
    The purpose of the programme is to develop a practical methodology for determining the angle of the release and some do's and don'ts of issuing a release to journalists (including proofing, to embargo or not embargo).
     
    Basic sub-editing Institute for the Advancement of Journalism - Johannesburg, 23 July
    This five-day course provides a practical overview of the basic role and responsibilities of the sub-editor working in a supervised team on a newspaper or magazine.
     
    Macromedia Flash MX Vega The Brand Communications School - Cape Town, 23 July
    Learn how to use Macromedia Flash MX to create interactive media which responds to the viewers input which can be used to enrich a HTML website or as a stand-alone presentation in its own right.
     
    Web project management Britefire - Sandton, 24 July / Cape Town, 6 August
    This course gives you an understanding of project management methods, techniques and tools as they apply in managing website or emarketing development projects, and it gives you the skills to put them into immediate use to ensure the success of projects.
     
    Science and health journalism Institute for the Advancement of Journalism - Cape Town, 25 July
    This two-day course aims to demystify the process of science reporting and to equip journalists with skills on how to approach and cover science stories.
     
    How Germany won the world cup of nation branding UCT Graduate School of Business - Johannesburg, 25 July
    The UCT Graduate School of Business in association with PricewaterhouseCoopers Advisory and Old Mutual Investment Group South Africa are proud to present "How Germany won the world cup of nation branding: Transforming 82 million in 31 days."
     
    E-hotelier - The master-class in hotel e-marketing Britefire - Sandton, 26 July / Cape Town, 12 July
    By the end of this intensive two-day course you will be able to use the internet to market your hotel online with a thorough understanding of the strategies, and knowledge of e-marketing components.
     
    Photoshop beginners Blanc Noir Photography - Pretoria, 28 July
    This two-day workshop, targeted at junior/beginner Photoshop users will tutor participants on all the basic tools and some fundamentals regarding layers.
     

    Upcoming events
  • ActionScript Concept Interactive - Cape Town, 16 July
  • Digital and Mobile Content Management 2007 Koetsa Holdings - Sandton City, 16 July
  • Business writing skills Lemark Training and Development - Pretoria, 16 July
  • Digital and Mobile Content Management 2007 Koetsa Holdings - Boksburg, 16 July
  • Spin and the media International Quality And Productivity Centre - Johannesburg, 16 July
  • Customer service skills AchieveGlobal - Johannesburg, 16 July
  • Maya foundation City Varsity Newtown - Johannesburg, 16 July
  • Freelance journalism course SA Writers College - Countrywide, 16 July
  • Adobe Illustrator Concept Interactive - Cape Town, 16 July
  • InDesign full course Access International - Cape Town, 16 July
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Senior Copywriter - Sandton
    A growing advertising agency which has been in the industry for 10 years, is looking for a passionate team player to join their creative team. read more

    Media Strategy - Team Leader - Radio - Johannnesburg
    Syngergise the efforts of the radio sales strategic media unit nationally in order to provide business strategic support in terms of intelligent information to ensure revenue targets are delivered etc. read more

    Graphic Designer - Junior/Medium - North
    We are urgently seeking a medium-weight DTP operator to join a small team in the southern suburbs. The candidate must be able to do general design and layout work. read more

    Graphic/Web Designer - Medium - Northern Suburbs
    We are in need of a designer that needs to be extraordinarily creative, innovative and imaginative with regards to the front-end of website, presentations and emailers with technical knowledge as well. read more

    Graphic Designer - Junior/Medium - Northern Suburbs
    Designer with in-house/corporate experience would be ideal for this position. Designer needs to be able to take ownership of the client’s brand etc. read more

    Graphic Designer - Junior/Medium - North
    Young, dynamic, conceptual and talented graphic designers needed for small-sized agency. Experience in all forms of design including corporate identities and packaging an advantage. read more

    Graphic Designer/DTP - Medium - Johannesburg North
    Our client, a great studio in the northern suburbs, is looking for a multi-skilled designer to work on numerous media ranging from POS to packaging. read more

    Publishing - Project Manager - Design - Sandton
    Manage an allocated list of books - prepress to print, on deadline. Manage the creative aspect of the publishing process - design, origination budget, administration, schedule control, independent creative suppliers. read more

    Traffic - Cape Town
    Needing no less than three years of work experience in traffic at a full service advertising agency. Other responsibilities include opening of job bags and loading. read more

    Events Manager - Sandton
    Planning, managing events such as seminars, conferences, graduations and new product launches; marketing, PR, project management skills. Qualifications - relevant degree/diploma, salary - highly competitive salary plus performance bonus. read more

    Commercial Director – Player Magazine - Cape Town
    We need somebody who wants to be part of the Player brand and enjoys working in an exciting and target driven environment. read more

    National Sales Manager - Johannesburg
    Qualified and skilled national sales manager based in Johannesburg and reporting directly to the GM. Will be responsible for all Capro sales operations in southern Africa and SA branches. read more

    Marketing Manager - IT Software - Johannesburg
    Contact us if you feel it is time to take your ten years plus experience in marketing and managing the sales function in the software industry to a senior managerial level. read more

    Web/Graphic Designer - Sunninghill
    Requirements are a degree/diploma in graphic design, 2-3 years experience in graphic design, knowledge of graphic design software - Photoshop, Freehand, Illustrator, InDesign, and Quark XPress etc. read more

    Senior Writer/Creative Director - Cape Town
    Senior below-the-line writer required. Great office in central Cape Town, flexi-hours. read more

    Account Manager - ICT Marketing and PR Consultancy - Cape Town
    DUO Marketing + Communications seeks ICT account manager. Luck is defined as the junction between preparation and opportunity. We're looking for your preparation. Application criteria non-negotiable. read more

    TV Writer - Sandton
    heat, SA's premier celebrity news and entertainment magazine is looking for a writer to join its TV team in Sandton. read more

    Picture Editor - Sandton
    heat, SA's premier celebrity news and entertainment magazine is looking for an experienced picture editor to join its team in Sandton. Must have at least three years' experience on picture desk. read more

    Chief Sub-editor - Sandton
    heat, SA's premier celebrity news and entertainment magazine is looking for a chief sub to join its team in Sandton. read more

    Subscriptions - Client Services Manager - Johannesburg
    My client has an exciting vacancy for a subscriptions client services manager to strategically manage their subscriptions marketing, sales and client services. read more

    Copywriter/Journalist - Northern Suburbs
    Experienced journalist/copywriter needed for small, dynamic communications consultancy. Work in an exciting, creative environment with a variety of clients and in a variety of mediums. Btl work. read more

    Graphic Designer - Cape Town
    Busy, rapidly expanding online media publisher looking for junior design slave to relieve production team's load - with the hope of allowing them to see their families at least once this year. read more

     

    Quotes
    "Quotes are nothing but inspiration for the uninspired." - Richard Kemph
    "Chess is a foolish expedient for making idle people believe they are doing something very clever when they are only wasting their time." - George Bernard Shaw
    "In art the hand can never execute anything higher than the heart can inspire." - Ralph Waldo Emerson
    "To lose one's self in reverie, one must be either very happy, or very unhappy. Reverie is the child of extremes." - Antoine Rivarol
    "Nothing encourages creativity like the chance to fall flat on one's face." - James D. Finley
    More...  Submit a Quote
     

    Print any item.   Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
    Email - Email any item in this newsletter.
    Comment - Comment on any item in this newsletter.




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