Return of aspirational consumer expo
After being in hibernation, Toys for Boys will return 28 – 30 September 2007 to the Johannesburg Expo Centre (formerly Nasrec). The exhibition is being positioned as the quintessential modern lifestyle show for the aspirational Gauteng urban male.
The team behind this year's Toys for Boys comprises Global Village, The JHB Expo Centre and Oasys Exhibitions. Craig Newman, CEO of the JHB Expo Centre, comments, “It is with great excitement that the JHB Expo Centre Nasrec participates in the revival of the Toys for Boys brand.”
Adds Toys for Boys event director Yvonne Loxton, “As expos go, Toys for Boys is by far the most entertaining and experiential event out there. It has a unique magic that we are very proud to be bringing back for our exhibitors and public alike.”
Variety
The experiential show will offer consumers a variety of interactive opportunities to try out the latest in technology, audiovisual equipment, outdoor and sporting equipment and accessories, luxury and power vehicles, high-end liquors and cigars, grooming products, and more.
Guests at Toys for Boys can expect to take part in test drives of top cars on the JHB Expo Centre track, as well as get up-to-date with the latest in 4x4 and off-road adventure trends. Extreme motorcycling, radio controlled cars, box car racing, and car pimping will all be on hand for avid motor enthusiasts to enjoy. A range of outdoor sports and adventure activities will also be available, from clay pigeon shooting to golf putting in the golf simulator.
For those more interested in technology, audiovisual equipment and gaming, there will be a wide array of audio visual equipment, musical instruments and sound systems, PC and other interactive gaming opportunities and more gadgets than can be imagined under one roof.
For the modern meterosexual male, the best in men's accessories from jewellery and watches to grooming products and fragrances will also be on display. For the more sophisticated palate, whisky and wine tastings will appeal and, for those with a taste for all things naughty, the exclusive over 18s Naughty Boys Bar should prove a favourite attraction.
Laid back
If you prefer the more laid back environment, guests can also choose to relax in the Toys for Boys beer garden and enjoy live entertainment throughout the event from the best in South African music and the sexiest SA models. Live music will take place on-stage throughout the event, featuring a of top rock, pop and R&B acts. Tasteful yet definitely sexy lingerie fashion shows will also inspire and intrigue the Toys for Boys guests.
