Marketing & Media Video

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

In this episode of BizTrendsTV, Faith Popcorn, renowned futurist and the CEO of Faith Popcorn's BrainReserve, who has been instrumental in identifying transformative social trends and societal movements, offers critical guidance on how business leaders and global citizens can engage with a trend she calls the people's pushback.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

After winning Der Spiegel account, Serviceplan has unveiled the magazine’s new brand campaign – which includes Spiegel Online’s name change to Der Spiegel. The campaign was conceived by Serviceplan Campaign Hamburg and will be used online, in social media, in the cinema, in print and out of home. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually....

Mastercard's first-ever music single titled Merry Go Round was released on 7 January. The song forms part of the company's evolution of its sonic brand identity and the redefinition of how people interact with the brand.

On 1 December 2019, TBWA\WorldHealth unveiled its interactive calendar for the holiday season. The calendar was aimed at addressing the growing crisis of loneliness in the UK and US. TBWA\WorldHealth began opening calendar doors each day to reveal a simple action or gesture anyone can do to reach out to lonely people around them. Staff, clients and the public were all invited to take part by following the campaign on Instagram, Twitter, and LinkedIn – where the doors will remain open for all to participate at their own pace....

Pick n Pay’s new festive season advert is all about giving. Titled ‘Give’, the film sees several South Africans sharing the ways they give back. Renowned jazz trumpeter Roy Sokuyeka gives of his experience to mentor up-and-coming musicians. Photographer Adrian Steirn gives some thought to the future through a moving exhibition to raise awareness around the most trafficked and endangered mammal in the world, the Pangolin. Thousands give their support to take a stand against gender-based violence and give their voice to say #enoughisengough. The Wildfire Volunteer Services team give a lot as they battle the summer fire season in the Western Cape....