LISTEN: Vodacom and Wunderman Thompson shine light on GBV - SA's second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every three hours in and one in four women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV.
Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc.
We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV.
Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”.
LISTEN: Drinks Federation SA revises Communications Code of Conduct
Angela Russell, CEO of DF-SA, discusses the newly relaunched Communications Code of Conduct, and the important step forward that it takes in encouraging ethical and responsible communication, promotion, and brand marketing in the alcohol industry.
18 Jun 2024 10:25
Lettie-Basani Phume on Momentum Metropolitan's certification as Top Employer and why it matters
On this episode of BizTakeouts, group human capital executive at Momentum Metropolitan Lettie-Basani Phume discusses the company’s global benchmark recognition having earned its 4th consecutive certification from the international Top Employer Institute, as well as the ever-evolving workplace, employee expectations and the future of working-from-home....
28 Mar 2024 09:33
LISTEN: Digify Africa COO Qhakaza Mohare discusses Digify Pro Online program and benefits
Qhakaza Mohare, the chief operations officer at Digify Africa, a youth-led organisation at the forefront of shaping Africa’s digital future, tells us about the Digify Pro Online program and its benefits to those looking to get into the tech space.
15 Feb 2023 13:00
LISTEN: Short courses are changing the education landscape
We chat to Professor Beatrys Lacquet, the director and head of Wits Plus, about part-time Wits degrees as well as a range of business and language short courses….
23 Nov 2022 12:29
LISTEN: Celebrate Deaf Awareness Month with Wits Plus
September is Deaf Awareness Month. The Language School at Wits Plus offers courses in South African Sign Language and they have put together a series of short videos to introduce viewers to the Deaf community and culture in South Africa. We chat to Helga Louw, business development manager at Wits Plus to find out more.
20 Sep 2022 11:33
LISTEN: Part-time degrees that still offer full-time knowledge
Professor Beatrys Lacquet, the director and head of Wits Plus, tells us about the part-time degrees available at Wits Plus….
26 Jul 2022 14:03
Cape Union Mart’s Odile Hufkie on The Adventure Film Challenge
In this episode of BizTakeOuts, Odile Hufkie, the marketing manager of Cape Union Mart, chats about the Adventure Film Challenge, including the great opportunities it offers content creators and film makers as well as how to enter and stand a chance to win some incredible prizes!.
20 Jul 2022 10:53
Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
12 May 2022 09:27
U-Studio and Ola save summer as South Africans Choose Joy!
U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy.
The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram.
Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
13 Apr 2022 13:49
LISTEN: Vodacom and Wunderman Thompson shine light on GBV - SA's second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every three hours in and one in four women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV.
Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc.
We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV.
Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
5 Apr 2022 11:25
Cell C makes bold moves to Change Your World
Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company’s need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem.
25 Feb 2021 12:36
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
21 Sep 2020 10:00
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
21 Sep 2020 10:00
#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda....
31 Aug 2020 15:02
